This episode was recorded from a LInkedIn live stream AMA with inudstry AR guru Robin Schaffer, of Schaffer AR.

It was great having Robin on again, to discuss the state of AR and answer a wide range of questions from the audience.

Topics we covered included:

• AI impact on analysts and AR
• When is the right time to engage AR firms?
• When shoud you consider investing in them?
• How much budget to allocate.
• Evaluating metrics and ROI.
• How to choose the analysts and vendor evaluation reports to pursue.
• Using AR to boost PR, marketing and sales.
• The 3 key things to get from your AR efforts.

In addition, Robin shared pro tips on working AR for optimal advantage.

Thanks, Robin, for joining and sharing your insight and answers.