At the 2026 National Westere Stock Show, Industry leaders and cattle producers gathered to discuss how breeding, management, and market decisions can create value buyers recognize and reward. Sponsored by the Colorado Angus Association, the session focused on connecting production fundamentals to market success.   Presentations by Troy Marshall, director of commercial industry relations for the American Angus Association; Clay Burson, , Ph.D., associate beef technical specialist at Zinpro; and Ryan Rathmann, Ph.D., of Texas Tech University set the stage for a panel moderated by Kevin Ochsner, host of Cattlemen to Cattlemen on RFD-TV, and panelists Jason Hoffman, Hoffman Ranch; Rick Machado,...

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