In our last episode, Mariah Coz joined me to discuss our predictions for what the future of online business could look like. Today’s episode continues where we left off and gets into how these predictions will impact marketing in the online business world.
Tuning in, you’ll learn why there’s no one-size-fits-all approach to marketing, and how you should tailor your marketing strategy depending on your business model, whether that’s one-to-one, hybrid, or one-to-many. I unpack the answers to some commonly asked questions, including how niche you should go and how to identify who you’re talking to, before taking a look at how audiences have changed over the past few years. You’ll also find out how your audience impacts your efforts to be more visible and nurture leads, plus advice on what you can do to take your next steps!
I want you to market your business in a way that works for YOU, not just now, but also in the future. So, join me as I break down everything you need to know about the future of marketing for online businesses!
Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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777: Industry Predictions: The Future of Marketing for Online Business

The Strategy Hour Podcast is a twice weekly show hosted by Abagail Pumphrey, Co-Founder & CEO of Boss Project. Join us for actionable biz strategies designed for creatives, consultants, coaches, agency owners and service providers looking to build a profitable and sustainable online business. We’ll nerd out on all things business, marketing, finance and all the challenges that life throws your way.
Find show notes and resources at bossproject.com/podcast

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Marketing

Management

Welcome to part three of our four-part series on diversifying your income! If you haven’t checked out the past two episodes, go back and give them a listen. In part one, we dove into what you need to know before you add new income streams, and in part two, we learned how to leverage where you are to get to where you want to go. 
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In today’s episode I’m sitting down with Melodee Fiske, a second-grade teacher turned food photographer, who went on to use her experience to educate others on how to build their own successful food photography company! Like other creators I‘ve interviewed, Melodee started by answering questions that were coming from the people around her. During that time, she balanced building her photography client base and sharing knowledge one-on-one before finally turning that knowledge into a course.
Tune in to hear about Melodee’s journey managing this transition, and find out where the tipping point lies between maintaining that balance and going all in on teaching. This episode was sponsored by Teachable.
Episode Highlights

From Teaching Second Grade to Food Photography [0:03:51]

How Sharing Her Knowledge Snowballed Melodee’s Career [0:10:29]

Finding Her ‘Why’ by Changing Careers [0:16:47]

What it’s Really Like to Balance Your Business with Teaching [0:20:11]

The Most Challenging Part of Launching a Course [0:24:59]

What Melodee Wishes She Had Known From the Start [0:32:17]

Key Advice For Anyone Who Wants To Create a Course or Start Teaching [0:37:31]


Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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849: Diversify Your Income - Part 3: Adding a Digital Product or Course to Your Offer Lineup with Melodee Fiske

This episode forms part two of a series on obstacles that are preventing you from launching your first or next digital product. Listen to them in either order. It’s totally up to you. Part one was mostly about the fear, worry, and time involved in launching your product. This time, we’re mostly talking about marketing and tech. 
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Episode Highlights

Where to Begin When You Don’t Know How to Build What You Need [0:01:34] 

What to Do When You Don’t Have an Existing Audience to Sell To [0:02:42]

How to Make Your Digital Product Look Professional and Polished [0:07:35]

One Way to Choose Which Idea to Actually Move Forward With [0:10:29]

When You Shouldn’t Move Ahead With Your Digital Product (Yet) [0:14:10]

So You’re Not a Tech Person, What Now? [0:18:20]


Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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848: Unstuck - Part 2: The Marketing & Tech Preventing You From Launching Your Digital Product

Today we get into part two of our four-part series on diversifying your income! Joining us today is solo traveler turned travel expert, Shakeemah Smith. In 2015, she created her course, Travel Like a Bawse, and since then, she has taught over 2000 women in eleven countries how to master the art of solo travel. Even though her professional background wasn’t in the travel industry, she was able to pull from personal experiences to give people the knowledge they were craving. 
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Each and every one of us has a huge opportunity to take the experiences we've had in our lives, be it personal or professional, and transform that knowledge into something teachable that people are eager to learn. Creating digital products may feel like starting over, but it’s important to remember that we all carry with us the wisdom and experiences that brought us to this point. I want you to take a step back and think about what got you to where you are today. What lessons have you learned? What would you do differently if starting anew? What would you skip? Chances are, you’ll find you have a lot more knowledge than you think.
Join me today as I talk with Shakeemah about how she took her knowledge and built a thriving business from it. Discover how Shakeemah approached the shift in her career, not as a total overhaul, but as a starting point to build on all the knowledge and experience she already had!
Episode Highlights

From Investigator to Traveler, to Course Creator [0:03:55]

Evolving Your Digital Products [0:07:02]

What Happened When The Pandemic Hit [0:11:52]

Unpredictability and The Challenges of Entrepreneurship [0:16:34]

Why You Have What It Takes To Succeed [0:19:37]

How to Leverage Where You Are At Instead of Starting Over [0:24:23]


Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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847: Diversify Your Income - Part 2: How to Leverage Where You’re At Instead of Starting Over with Shakeemah Smith

Right now, you have free opportunities to be seen by an organic audience and get free traffic to your offers from people all over the globe. What a time to be alive! What an incredible chance to grow your business! Today's episode of the Strategy Hour Podcast is part one of a two-part miniseries that covers the obstacles that might be preventing you from launching your next (or even your first) digital product. 

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This miniseries was developed in conjunction with Digital Product Fast Track, a free challenge to take you from idea to launch in just one day! Sign up at bossproject.com/launch and tune in today to learn about the fear and the worry that often creep in and the time it takes to get your product launched. 

Episode Highlights

How to Overcome the Overwhelm that Comes with Launching 

Why Visibility is So Scary (and Why You Should Do it Anyway!) 

One Way to Take All the Pressure Off Your Product

What it Really Means to Serve a Past Version of You

The Unexpected Way You Can Create the Time You Need


Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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846: Unstuck - Part 1: The Fear, Worry & Time Preventing You From Launching Your Digital Product

Welcome to the first chapter in our four-part series on diversifying your income, sponsored by Teachable! In these episodes, I’ll be speaking with a range of creators, each of whom has successfully built their own businesses by sharing their expertise with the world.
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For today’s conversation, I am joined by the wonderful Dara Denney, a performance creative expert who works with direct-to-consumer (DTC) eCommerce brands on their paid social advertising. More specifically, she creates video ads for some of your favorite brands! She is also a content creator and every week she launches an episode on her YouTube channel where she shares her insights on paid social advertising. She is currently the Director of Performance Creative at Thesis, a conversion rate optimization company. 
Over the past year, Dara transitioned from agency work to consulting and launched her very first course. That initial launch earned over 50,000 dollars! Her journey is remarkable and inspiring, but that doesn’t mean she didn’t make her fair share of mistakes. Dara tells us about the many instances where she made the process more complicated than it needed to be, and what she would do differently the next time round. Tune in to learn how Dara created a business built on sharing her expertise and why she wishes she had started sooner! 
To support your journey, I’ve built a one-day challenge to take you from idea concept to launch in just one day, so that you can confidently create your next (or first!) digital product. You can learn more and sign up for free at boss bossproject.com/launch to grab that spot!

Episode Highlights

Why You Should Diversify Your Income [0:01:49]

Why Dara Started Her Business [0:22:53] 

How Dara Overcame Her Reservations About Selling Courses [0:30:31]

Dara’s First Launch [0:36:41]

You Don’t Need to Create Your Course on Hard Mode [0:46:29]

How Teachable Can Support You [0:53:39]


Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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777: Industry Predictions: The Future of Marketing for Online Business

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