Infiniti Pulse

Infiniti Pulse

By LemniskBusinessMarketing
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Infiniti Pulse episodes

  • The New Marketing Blueprint: Trust, Data, and AI in Financial Services

    In this episode of Infiniti Pulse, Darshana Shah, Chief Marketing Officer, Aditya Birla Capital, joins Subra Krishnan, CEO, Lemnisk, for a compelling conversation on the evolving marketing landscape in financial services.Darshana shares deep insights into the shift from traditional, campaign-led marketing to a data-driven, outcomes-oriented strategy. She explores the rise of hyper-personalization, privacy-first data practices, and how financial institutions are moving from product-centric messaging to life-stage-based customer journeys. Darshana also discusses how AI is reshaping marketing structures, the need for governance in AI adoption, and the importance of trust in today’s digital-first world.Darshana Shah: https://www.linkedin.com/in/darshanashah12/Subra Krishnan: https://www.linkedin.com/in/subramaniyan/~About Lemnisk: https://www.lemnisk.co/Contact Us: https://www.lemnisk.co/contactus/LinkedIn: https://www.linkedin.com/company/lemnisk/Twitter: https://twitter.com/LemniskCo

    43 min
  • Building a Customer-First Culture: Empowering Teams to Deliver Exceptional Experiences

    Kuldeep Pawar, Chief Marketing Officer, Spice Money, and Ankush Agarwal, Director - Sales, Lemnisk, explore what it takes to build a truly customer-first culture and how enterprises can empower teams and leverage data to deliver exceptional experiences.


    Kuldeep Pawar: https://www.linkedin.com/in/kuldeeppawar/Ankush Agarwal: https://www.linkedin.com/in/ankush-agarwal1/~About Lemnisk: https://www.lemnisk.co/​Contact Us: https://www.lemnisk.co/contactus/https://linkedin.com/company/lemnisk/https://twitter.com/LemniskCo

    29 min
  • Driving Connected User Experiences

    Organizations today are delving into integrating and implementing CDPs, seeking to unlock their potential in reshaping customer relationships, marketing endeavors, and overall brand engagement.


    Jason Scott, SVP, Director of Marketing Technology & Operations, First Horizon Bank, provides tips on how enterprise marketers can use a Customer Data Platform to drive connected user experiences.

    37 min
  • Best Practices in Evaluating and Implementing CDPs

    David Raab, Founder, CDP Institute, and Shalaka Desai, Director - Customer Success, Lemnisk, have an exciting discussion about the best practices and pitfalls in evaluating and implementing CDPs at Lemnisk's Customer Data Platform Virtual Summit 2022 (North America).

    35 min
  • The State of Digital Marketing in the Post-Pandemic Era

    Adam Bell, Senior Vice President of Digital Marketing, Customers Bank, and Subra Krishnan, CEO, Lemnisk, engage in an insightful discussion about the state of digital marketing in the post-pandemic era, the understanding and impact of customer data & machine learning, etc.

    37 min
  • Building a Digital First Insurance Company

    During these uncertain times, it's critical for brands to adopt a digital-first strategy. Manu Lavanya, Director, and COO, Max Life Insurance, explains how marketers can build a digital-first insurance company in this insightful online discussion.

    38 min
  • Customer Data at the Heart of Martech Strategy

    Customer data is the power that drives the health insurance industry today. Darshana Shah, SVP - Marketing & Digital, Aditya Birla Health Insurance, explains why it should be at the heart of a brand's martech strategy in this insightful discussion.

    34 min

About Infiniti Pulse

From the publisher's feed

This podcast showcases thought-leadership discussions from eminent personalities in the marketing world on various topics such as digital transformation, customer experience, real-time…