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Inflection Point - Where brand meets growth
Inflection Point - Where brand meets growth episodes
- The Power of Perception: How Rebranding Unlocked Patreon's Potential, with Tim Wood
In this episode of "Inflection Point," we sit down with Tim Wood, a seasoned product leader who has helped bring products like Pandora and Patreon to market. Tim shares his insights on the importance of aligning user experience with business outcomes, and how a strategic rebrand turned Patreon's biggest blocker into their secret to growth. He discusses the challenges they faced in shifting perceptions and how focusing on their mission and North Star metrics helped guide their decision-making process. Tim also shares valuable lessons on prioritization and the importance of staying true to your core problem as you scale. Tune in to learn how brand played a crucial role in Patreon's success story.
Shownotes:
- Check out the Patreon rebrand video with their rethought positioning: https://www.youtube.com/watch?v=rwvUjAv6pxg&ab_channel=Patreon
- And the Adam Fleishman blog where he goes over the Patreon positioning process and actual exercises in incredible detail: https://www.fishmanafnewsletter.com/p/when-branding-is-a-growth-strategy-part-1
Episode transcript and more information on the Two Hands Website: 2hb.co/inflectionpoint
Follow Two Hands on Instagram @twohandsbrands
30 min
About Inflection Point - Where brand meets growth
From the publisher's feed
Welcome to Inflection Point: Where Brand Meets Growth. A podcast where we sit down with brand and product leaders who helped scale their businesses into multi-billion dollar companies. We cover the challenges they saw in the early days and how brand helped them overcome obstacles in perception and adoption. We talk storytelling. We talk strategy. We talk user experience. And we talk about how impactful brand is for companies who want to make it big.
Join us as we interview folks who’ve scaled multi-billion dollar companies (or who are on their way there), to learn about how they made it past their inflection point.
Whether you’re a founder, marketer, or simply interested in the power of storytelling, ”Inflection Point” has a unique perspective on the intersection of brand and growth.
About Eva Frye: the co-founder of Two Hands, a brand strategy and design studio. She has had a variety of brand and storytelling roles, starting with food writing and photography for Eater SF and 7x7, marketed for startups and Google Glass, then transitioned to agencies. She’s worked on paradigm-shifting, early-stage AI brands, like Ambi Robotics, and leads and advises nonprofit boards, like INFORUM at the Commonwealth Club, the largest and oldest nonpartisan public affairs forum in the nation, and End Well, a nonprofit reimagining the end of life to be more human-centered.