This week, Allie is diving into "the best business book" she’s read in a long time, and don’t just take her word for it; the members of her VIP Accelerator group agree. Allie admits that it is a deep book that takes a lot of concentration and focus, but the rewards are bountiful. Influence by New York Times bestselling author Robert Cialdini explains the most foundational persuasion tactics in business by going to the heart of the business and how to market yourself. He cleverly uses memorable stories and relatable examples.

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