Selfish™

This week Allie shares the importance of public relations in your marketing strategy. Did you know when it comes to PR, you can repurpose everything on social media and more? Talking points, quotes, and tone should be cohesive across all marketing platforms and how you show up as a brand.  Public relations is another great way to being reflective, interchangeable and develop a marketing strategy for your brand that’s trustworthy and creates growth for your business.

Allie talks about the importance of engaging your audience and how PR can be a powerful tool to accomplish your goals. Making the right PR moves, mentioning the right resources, and stepping into the confidence of being an expert in your field can elevate your relationship with your audience and grow your business!

If you’re looking for a public relations company to work with reach out to Allie at Fame + Fortune for all your social, marketing and PR needs. Head over to the website IwantFame+Fortune.com

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Xx, Allie

This week Allie talks with Personal Branding Strategist and business coach, Robyn Graham. Knowledgeable, personable, and a master at her craft, Robyn joins to share how she helps women find clarity around their purpose, build a personal brand, and a strong foundation for long-term success.

Navigating entrepreneurship with anxiety can be challenging. Robyn shares snippets from her latest book, “You, Me, and Anxiety: Take Action Over Anxiety to Enjoy Being You.” She shares about the mindset shift a business owner can create approaching areas as problems you can solve for your client and how the journey is important.

This episode is packed full of encouragement and tactical tips. Tackling imposter syndrome, how to tell your story with confidence, clarity and creating content piece-by-piece to avoid overwhelm and burnout. As Robyn likes to say: “Practice doesn’t make perfect, practice make progress.”

She’s such a light and bank of knowledge that you are sure to get something from this episode!

If you’re looking to connect or interested in anything mentioned on today’s episode with Robyn:

Check out The Robyn Graham Show anywhere you listen to podcasts!

Website packed full of resources: therobyngraham.com

Get a copy of Robyn’s book: “You, Me, and Anxiety: Take Action Over Anxiety to Enjoy Being You”

Teen Edition, Parent Edition, Journal

Email: [email protected]

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Learn how to be your OWN publicist in my brand new course

GRAB A FREE 2022 SOCIAL MEDIA CALENDAR

For daily tips and to stay connected follow Allie on social Instagram, TikTok

Xx, Allie

This week Allie shares snippets from one of her favorite business books: Building a Story Brand by Donald Miller.

“When we identity something our customer wants and communicate it simply; the story we are inviting them into is given definition and direction.” – Donald Miller

It’s no surprise this is one of her favorites. Donald’s book is to the point, full of helpful business boosting tips and all easy to read and apply. In this episode Allie unpacks a few favorite sections. Thinking through our dreams and how can we integrate them into our marketing, so people are drawn to the same story and even picture it in their own life. Implementing a call to action for consistency and clarity. Taking steps in your brand authority and leadership and nailing down that target audience so we know exactly how to provide your product or service.

GIVEAWAY: In addition to Building A Story Brand Allie is also throwing in Influence, The Psychology of Persuasion by Robert Cialdini and Russell Branson’s The Funnel Cookbook. Making for a whole bundle of business boosting books. To enter the giveaway Find all the details and how to enter to win on Allie’s Instagram 

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Learn how to be your OWN publicist in my brand new course

GRAB A FREE 2022 SOCIAL MEDIA CALENDAR

For daily tips and to stay connected follow Allie on social Instagram and TikTok

Xx, Allie

Is public relations really something I need to be focusing on in my business? I think you should be even if you’re just getting started and in this video we unpack why.

PR integrated into your marketing can boost a business. It’s professional, cohesive and there’s no confusion when it comes to who you are and what you do for your customers and your community.

In this video we break down a stair-step approach to building awesome PR for your business. Prioritizing your local market and pitching with your audience and the audience of your outlets in mind.

Become a leader in your industry and apply these awesome public relations tactics to your business today!

🔔 Subscribe for more tips!

Learn how to be your OWN publicist in my brand new course

GRAB A FREE 2022 SOCIAL MEDIA CALENDAR

For daily tips and to stay connected follow me:

Instagram.com/thealliemartin

Tiktok.com/@thealliemartin

Xx, Allie

This week, Allie shares a helpful time management strategy she’s been loving. When it came down to it, she noticed she was doing the same reoccurring tasks every day and frequently having to rewrite for the next day. These were simple 5-to-10-minute tasks but in rewriting them every morning she knew there was a better way to optimize this time.

She decided to get intentional, and for 30 days she time blocked out segments within her day for maximum efficiency and peace of mind. Her time scheduling tactic of opening and closing daily tasks have transformed how she does business and shows up for her clients.

If you have questions about time blocking drop them in the comments or DM me on Instagram @thealliemartin I would love to hear from you!

· Learn how to be your OWN publicist in my brand new course

· GRAB A FREE 2022 SOCIAL MEDIA CALENDAR

· For daily tips and to stay connected follow me:

· Instagram.com/thealliemartin

· Tiktok.com/@thealliemartin

Xx Allie

This week, Allie shares important lessons she's learned from her business in the first half of 2022! Reflection is a game changer for a growing business. From laying out the month ahead, tracking and analyzing what platforms are working for you to the importance of learning through courses, books and mentorships; Allie reflects on lessons learned and how you can apply these lessons to your business as well.   She drives home being realistic, determining growth areas for your business and finding the correct course of action. This is going to build up those numbers and really create some movement.  Enjoy this reflection episode and let's get fired up to finish out the year strong!

Xx, Allie

In this episode, Allie chats with McKinzie Sheridan. A new business owner and absolute light! Her personality shines through her blossoming business with so many dreams and ideas on the rise.

A natural born leader, McKinzie has always been the reliable and go-to person to add a pop of fun and style to any event.

As a planner and dreamer she settled into a successful career as a Pediatric Speech Language Pathologist. In 2020/2021 McKinzie’s life drastically changed and she took on a new perspective, viewing the world as her oyster. Taking a leap, she launched her gifting business McKinzie Rae Services.

Her motto is: “Spread and cultivate joy in everything, everyday.” Believing in the impact a person can have feeling seen, known and loved. Being in such a heavy field of speech therapy, she dreamed of having career balance where she could be impactful and make a difference both in her career and her new light-hearted gifting business.

VIP Accelerator was amazing for growing her business. What she calls a great investment and so thankful for the intentionality behind the course and how she’s been savoring every step along the way. She’s leaving the course confident with direction in her new business, concrete logistics and a great community of entrepreneurial women.

Find out more about her story by listening to the full episode.

JOIN THE VIP ACCELERATOR NOW: thevipaccelerator.com

Learn how to be your OWN publicist in my brand new course

GRAB A FREE 2022 SOCIAL MEDIA CALENDAR

For daily tips and to stay connected follow me on Instagram and TikTok!

Xx,

Allie

In this episode, Allie chats with Ann McKitrick. A women with a passion for child development and a big heart for teaching.  She perused a degree in early child development and secondary education.

Landing a wonderful opportunity obtaining a masters degree in human development and family studies. She went on to intern at The Infant Development Center and fell in love with the work she was doing.

With a passion for the developmental side of young children, Ann spent most of her career in academia teaching psychology and sociology.   After resigning from her position at the University of Houston Texas, she started a business for early childhood teachers; Texas Childcare Training. A catalogue of courses that anyone in licensed childcare can take.

With a new found love for entrepreneurship she paired up with her daughter, and launched Nurtured Noggins; Nurturednoggins.com. What started as a mommy blog while her daughter walked through motherhood of her own.

After falling to the wayside, Ann held onto the domain. Years later she checked back and the vlog had gone viral! She immediately saw a need and opportunity for a young audience hungry for information. Young moms to looking for resources to interact with their babies. So she pivoted and started nurturing Nurtured Noggins. Working with young parents of young children.

Find out more about her story by listening to the full episode.

JOIN THE VIP ACCELERATOR NOW: thevipaccelerator.com

Learn how to be your OWN publicist in my brand new course

GRAB A FREE 2022 SOCIAL MEDIA CALENDAR

For daily tips and to stay connected follow me on Instagram and TikTok

Xx, Allie

This week, Allie talks about the next round of the VIP Accelerator, what that means for your business and how you can get on that waitlist!  This 6-month group coaching program is directed towards female business owners in their first 5 years of business.

The VIP Accelerator specializes in visibility, brand confidence, reaching your ideal target market and how we can create financial momentum in our products and services.  She breaks down the 6 months of this course and everything that’s included. 60-minute coaching calls, monthly business books, how to sell to your ideal customer, what operations looks like for you, guest speakers and real-world applications to accelerate you into the next phase of your business.

Join the VIP Accelerator Waitlist (be the first to jump on during July 6th pre-sale for $600 off!)

Learn how to be your OWN publicist in my brand-new course

Grab a FREE 2002 Social Media Calendar

For daily tips and to stay connected follow me on Instagram

Follow me on TikTok

Xx, Allie

In this episode, Allie and her VIP Accelerator student Brooklyn dive in deep about the program. Brooklyn kicks off by telling us about herself. She is a full-time graphic designer and podcaster, mom, and wife. She spends her day trying to find the sweet spot of balancing work life and home life. In her spare time, she loves to read inspirational and motivational books, a self-confessed dork (her words). Her work is her joy and she believes that if you love what you do then you never work a day in your life. Brooklyn continues to talk about her journey with her career and how it has changed over the years, she has touched different areas of her industry that helped her to learn and grow. Allie can attest to the brilliant work that she does as one of her clients! She confesses that her direction is good however Brooklyn always takes work to the next level, the sign of a true professional.

If you want to join the next VIP Accelerator group, you can join the waitlist here: https://airtable.com/shreCGzeUrBLWJpZg

Fame and Fortune's website: iwantfamefortune.com