What is real influence? Influencer marketing is not a new concept, it's a dynamic that’s always been part of society and is ingrained in the human psyche. Brands have always leveraged influential people to market their brands and products, social media turned it into an industry. However, real influence comes from expertise, informed opinions and leadership. Kelly chats with Matin Maulawizada (Berkeley-raised Molecular Biologist, NYC raised makeup artist turned nontoxic beauty and human rights advocate) who is the embodiment of real influence.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Learn more about your ad choices. Visit megaphone.fm/adchoices