Hey there, this is Cheryl Spencer and first of all, I just want to say welcome to this brand new podcast - this is my first podcast episode ever! And I’m so excited to be publishing a podcast - because I LOVE listening to podcasts and so it’s something that I’ve been wanting to do for a while But the reason for finally starting this podcast is because I have been publishing on TikTok, and also helping people grow their TikTok accounts. I have to say there are some very exciting opportunities and insights that I want to share with you, especially if you are a business owner. So the point of this podcast is to share insights about the massive targeted traffic opportunity that TikTok offers IF you are a business Owner - meaning that you already have a product or a service that you sell, and are just looking to get more of your ideal customers in the door. The NUMBER ONE question that I get asked by business owners is: Why should I get started on TikTok? What is the point? Isn’t TikTok just full of a bunch of teenagers doing crazy dances and twerking? And how would that even benefit my business at all? And the answer to the question “should I get my business on TikTok” is a RESOUNDING YES - IF you are a business owner AND you like free highly-targeted traffic – then TikTok offers a massive opportunity for you! If you don’t like free highly targeted traffic then this podcast is probably not for you. But don’t take my word for it - In a moment, I want to share with you a quote from Gary V that perfectly explains why you should be on the platform. Actually, the reason why I got started on TikTok about 9 months ago, was because I heard Gary V talking about the massive traffic potential on TikTok. And I just kept hearing about it everywhere and seeing other people have massive success publishing there and growing businesses there. And at the time I was publishing on YouTube. And my channel was growing really slowly, and so I decided to go ahead and try out TikTok. And I was able to get to 10k followers in about 30 days which is not even that outlandish for TikTok, which is crazy if you really think about it. And I was able to experience the huge potential that TikTok offer in generating targeted traffic and leads Ok so I want to share with you the quote from Gary V - This was on one of his podcast recently, he said, (and I’m paraphrasing a bit but here is the quote): “You can start building brand on TikTok, believe it or not...and there's a huge white space for every business on TikTok....Organic reach is through the moon; 30 and 40-year-olds are on the platform at scale….Everyone here is grossly underestimating how much they can do on TikTok because TikTok is now Instagram from 7 years ago, but you're going to wait another 3 years before you treat it that way.” That was from ‘The Gary V Audio Experience’ from February 17th, 2022, if you want to go check out the rest of the episode. Basically, that gives you a ton of valuable insight right there. TikTok is still a blue ocean opportunity IF you know how to properly leverage it. And so in future episodes, that’s exactly what I’m going to be focusing on. -How you as a business owner can get started turning TikTok into your top-of-funnel traffic system. -How you can structure your content around your offers -How you can apply proven frameworks to your videos to increase engagement and reach -And how you can turn views into leads into sales! So if that sounds good to you, be sure to stay tuned for the next episode - I’ll see you there!!