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In this episode of the Legend Effect Podcast, host Howie Chan interviews Brian Ahearn,  one of only a dozen people in the world certified to teach Dr. Robert Cialdini's method, and who has trained thousands of professionals on how to ethically move people to action.

They delve into how to become more persuasive by serving instead of manipulating, as well as the everyday influence that shapes our lives. The discussion emphasizes the importance of not only learning or teaching the principles of ethical influence but also living them out.

Brian provides powerful models and frameworks to help you apply the principles of persuasion and influence, such as the T.I.M.E. method, the DEAL Model, and the Core Motive Model. He also shares how all of this can be used in real-life situations with stories of how he has successfully used these principles himself.

Episode Breakdown:

03:08 The impact of Brian's personal mission statement

05:58 Brian's journey to learning Cialdini's work and teaching it

11:48  What it takes to be an ethical influencer

14:26 The benefit of establishing genuine relationships

16:02 Don't forget to focus on what actually matters

17:53 How Pre-suasion can make all the difference

22:38 Using the T.I.M.E. framework to set the stage for persuasion

28:01 The seven principles of influence in practice

30:19 Powerful models and frameworks to help you apply the principles

33:00 How using sticky notes can completely change the game

37:39 Combining and amplifying different principles of influence

42:29 The "8th principle": building and leveraging a strong personal brand

50:11 The true power of the relationship part and ways to nurture them

55:22 How Brian lives out his brand and the  principles of influence

57:46  The most powerful principle to influence ourselves

1:00:19 Consistency, belief, identity, and attentiveness

1:05:19 Increase the happiness at home with this advice

1:08:06 A letter to Brian Ahearn’s younger self

From Our Guest:

Website

LinkedIn

Youtube

Facebook

Get the InfluencePEOPLE Books.

Watch Brian's TEDxNewAlbany Talk.

Catch up with my interview with Will Storr.

Also, catch up with my interview with our mutual friend, Steve Martin.

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