Influence School

Has your business gone stagnant and you're wondering why it isn't growing? There are probably some things you're missing out on. In this episode, Nate Woodbury is going to talk about 5 things that could be hindering the growth of your business.

Scott, why is my business not growing?-Well because you're the boss. Nate. why is my business not growing? -Scott you haven't identified your ideal client. So, if your business isn't growing, it's probably because of one of these 5 things that we're going to share in this video. Let's jump right in. The first reason that I've experienced times where my business hasn't been growing versus  when it is growing is when a business... When you're working in your business not on your business. Do you know what I mean by that? -Hmm, yes. Yes, I do. I understand it conceptually. I can't necessarily put it into words. But that makes sense. -Okay. Well like somebody who works in their business could be a dentist and they're the one drilling the teeth. -Right. You're busy with the day-to-day. You're working in the business as opposed to the overall vision of where it's supposed to be going and what's happening, yeah. -If... With a YouTube channel, if I'm filming all day and then I'm editing all night, I don't have time or brainpower to think about how to grow my business or even really come up with great new ideas just because I'm working in the business.  And that's usually the biggest... One of the biggest factors of why your business isn't growing is because we haven't systematized things enough. We're spending so much time just working in it that  we're really not working on it. If you want to tip, learn more how to systematize that I recommend the book the E-Myth Revisited. You hear me talk about that quite a lot. -Yeah, yeah. It must be a really big book. -It's... It's an amazing book. And I recommend that you read it Scott. -You want me to read something? Not just listen to it? -I know that you prefer to read the... -I like to read I think that does your brain better. -But Michael Gerber, the author of the book, he does like the sound of his voice. And so, if you listen to... -Oh, gosh. There's one reason right there to read  it. -Alright. Reason number 2 is that your business isn't scalable. Now maybe you've just set it up in a way where you can't take on more customers or clients. At a certain point, my business is there right now because I'm currently doing all the filming. And until I get more people to help me with the filming side of things, I can't grow it. -So many hours in a day and so many days in a month that you can physically be doing something, yeah. -So, it just might simply be a matter of scalability. -You might have to fly some of your Filipino team over here to live and be camera people. -That'd be cool. -Right? I'm just trying to... -Would you guys like that? -That's all. Yeah. I don't know. Maybe they wouldn't like it here. -They seem pretty happy where they are. -It's a nice place. Alright. But I digress. -Alright. Let's get to... Let's get to one that might be a little bit hurtful. But you know, your business isn't growing. People aren't finding you. You've got this amazing business idea. You've got this amazing product or this this fantastic service that's so helpful. -Yeah. And your marketing skills sucker. -Yeah. I mean, people just aren't finding you. It's like... You know, in the olden days when we didn't have the internet, we had to put our businesses on a busy street corner or a public street where lots of people are walking by. Well, imagine we create this amazing restaurant or this amazing store but we put it back hidden where nobody can see it. -Right. -Well that's essentially what happens when we have a website that doesn't get any traffic. It's just people aren't aren't seeing it. People don't know how to find you. -Yeah. -And that needs to be fixed. -What do you do? -Well, you hear me talk a lot about YouTube. There's a lot of things we talked about about LinkedIn. Those are 2 great easy ways that you can create content that... Like with YouTube, you create a how-to video. People are asking a question that you have the expertise for. So you create a video answering their question. Somebody in India or somebody in Ohio, you know, has that question. They now find you, they see you as that expert and now you have a potential customer in front of you. -Yeah, you got exposure to your, you know, your expertise and possibly your services that you're offering or whatever else. It's a beginning. It's a way to get exposure. -So... And we can talk a lot more about a variety of different ways of marketing. But since if your business isn't growing, you're just... There's not people that are finding you. You don't have enough exposure. So you need to... You need to find a way to market your business. -Can you tell we're on video 29 of 70? We got to get our energy up. Let's talk about the ideal clients, right? Because isn't that what it is? You tell me. Haven't found you, haven't identified your ideal client. What do you mean by that? I mean, do I just want one client? -I can tell you... I can tell you a  story with this one. So, years ago, when my company offered website design as a service, at first, I offered this service to all small business owners. And I wasn't honed in on my ideal client. And I didn't know who that was. Maybe had some guesses. But I would help restaurant owners and dentists and attorneys and accountants. I would help coaches and speakers and Mentors. I didn't  know the difference. And I would find that I'd be on the phone with some and 5 minutes would go by and I'd just be checking the time like and I really just I don't want to help this person. That's just how I felt. -You don't like talking on the phone as we've all.... -But I turned but there are some people that I would be on the phone with an hour would go by and I'd be like, "Really? An hour's gone by? This has been fun." So, one is I really had to find why...? What was the difference? And I found that I really like working with influencers. People who they are their product or service.  They have an expertise to share. Like coaches, like speakers, like Mentors. That that's just me. And I also, you know, I catered my services to services that would help them. But it's really important  to, you know, to narrow down your audience. Not just offer your services to everybody because if you're... Because if your services are available to everybody, you're not going to sell to anybody. -Okay, yeah. -So, in my case today, I work with influencers that have an existing business, that have a following. And let's say I'm going to do a marketing campaign on LinkedIn. I am NOT going to target those that are interesting.... Interested in knitting. Or auto repair or basketball and learning how to jump higher. I'm going to target influencers that want to grow their tribe in a bigger way. So the more narrow and specific. If I know that I work better with men or women, you know, one or one or the other then I can focus on... -You can be all things to people. It's kind of the old adage. The shotgun approach to finding customers. It doesn't... Yeah, it doesn't it doesn't set you up for who you are or play to your strengths. You know, like you say. We talk a lot about doing research. Research, research. Finding things and drilling down. You know, but figuring out, spending some time. In another video, we talked about spending it almost an entire day figuring out who this ideal client is. You know, in terms of time spent. 8 hours racking your brain. Consulting with other people. Who is it that I'm really, really going to fit comfortably with. I'm going to be able to over deliver and really please this one client. And then from there, I'll go, "Well, there's enough of those one clients that I can make a living at this." -So, the fear is... But if I only target these clients. And what about this client over here that I would also really like to have? But imagine this: If this client, client A. My ideal client comes to my website and my website says, "Well, I can help you with YouTube but I can help you with LinkedIn and I help you with Twitter and I help you with Instagram and I can help design your website and I can help make a video and I can help write the music for it and I can paint pictures for you." Client A, although it's a perfect client for me and I might be able to help them really well. They're just going to say, "Man, this is a guy does everything which means he's not  the person." -He's not a specialist for the one thing that I really want. -Yeah. But if he's... If he's looking for help with building a YouTube following, he comes to me and my website says... -"I specialize in building YouTube following." -And then there's examples, there's testimonials. -Yeah. Leonardo da Vinci was fantastic for his time. But you know, the Renaissance men, Renaissance people of today. You know, they've really got to be... You have to be able to prove like certifiably that you are the best in all 6 of those areas. And then will come flocking to you. But most of us just go, "You're great at painting ceilings. And you're great at that and the other stuff, sorry Lenny, you're not that good at." We, just want you to paint our ceiling here in this Sistine Chapel. I'm just dragging on this beautiful, little... Is a threat of a me... That's what I'm good at. Saying literally... -So, we've actually only got one more point. This is one more important one. If your business isn't growing, you probably don't have client testimonials. Alright, good, good reviews or something like that. Now, if you've narrowed in to your ideal target audience, to your avatar and you've done well for them, then you can create a portfolio. You can get some testimonials from them. If you don't have any... Because we live in a society where we like to look at reviews. When I buy a product on Amazon... -Of course. -...I look at how many stars it has and how many people have voted to give the four and a half stars or whatever. -How many billions does Yelp make just from, you know,  people sharing their own, their own reviews and opinions. -So if I go to a website of somebody that's got a service that they provide, I'm going to dig through and say, "Okay, how legit is this  company? Do they have other customers? Because like can I find something that shows who they work with? That shows a sample of what they're gonna do for me." I really need to see that. So, if you don't have something like that, you don't have a portfolio. You don't have client testimonials. That might be one of the biggest reasons why your business isn't growing. And by the way, may I just say candidly. Some clients will absolutely agree to do a testimonial but they never have the time to write it. So half the time or more, they're just going to say, "Write some things down and then I'll review it and I'll sign off on it." I mean truly, you'll get that. I mean if it's a raving, raving customer, they can't wait to write you a letter. But a lot of them if the little nudge. If they allow you to kind of say what you want them to say. -And I've done before. A lot of times... You want to make it legit. But it's easy. -Right. -You can say, you know, "Nate is great about this, this and this." And  you write a few sentences that are really like... -And you submit it to them. -They say, "Hey, is this something you would say about me?" -Yes of course. You put my name on it. Exactly. It's nothing wrong, it's not unethical or immoral. It's... They're still calling the shots. But you know, it does facilitate the process if you go, "I can help you come up with a few things. Because you're a busy person." You know. So just saying. -So I recommend it. On LinkedIn, you know, you can get people to review you. Right? Is that what it's called a review or...? -Uh, yeah. The little... Yeah. I think they are LinkedIn reviews. -There's  a couple different ways that... -Recommendations. -Recommendations. You can... You can get that directly right here on LinkedIn. I recommend doing  that. I recommend doing a recommendation. -It's like a metarecommendation. -I also recommend that you like this video. Share it with other people on YouTube. Make sure you subscribe. On LinkedIn, make sure you follow. -Or me, Scott Christopher. I'm on LinkedIn. See you next time.

We've come to an age of influence, specifically in the world of social media. The greater your influence, the bigger then responsibility. YouTube Producer and speaker Nate Woodbury will be sharing us 8 steps to become an influencer. Tune in to learn more!

Alright. Picture influence at the top of a ladder. This ladder has 8 rungs on it. 8 steps. In this video, we're going to talk about 8 steps to become an influencer. -Alrighty, let's dive right in. We have 8 steps and only like 4 minutes. -Sweet. Alright so step 1... -Can you tell who wants to go on break? Alright, step one to become an influencer. -Define your why. So, I think it's important right from beginning, you want to gain influence. Meaning, you want to be able to influence other people, why? Why do you want to do that? And really be serious about this. Think about it from your ego, pride, side of things. Think about it from a service. And and just be realistic and hopefully it's from a place of service and being able to contribute, make a difference, make an impact. -But if you're being honest, right? It may not. I mean it may not always be altruistic and nature. It may just be, "Gosh, I'm really good at this. I think I could influence others and make a pot of money doing it." -That's just a pot. -But that wouldn't... You're right. It wouldn't be ideally we would want to be able to recognize those things and say, "And I care." -Well... -It is your discovery. -It is your discovery. And I... And you want to be... You do want to be open and honest. Like, do you have ego reasons behind it and just be realistic with yourself about it. When I talk about influence, I often talk about the responsibility of influence. Of using that influence for good. To influence world for good because there's people who admire you they want to follow you. They listen to what you say. I think you have the opportunity the responsibility to give good advice, to be a good example. But that's a topic from... For another conversation. -And may not apply to you specifically at all and I think that's fair that we recognized that. That there may be some who want to influence purely for personal reasons. Power, wealth, whatever. And we won't stop our list... -Well, I will say yes. If you as the viewer are not going to use this for good then don't watch the rest of these steps because I don't want you to influence the world. -And I'm just going to say all of you are welcome and we'll hope that our influence will rub off on you. -Okay. After you have defined your why then define your core message. What is it that you want to share? What is it that you're about... What's your expertise? And really hone in on that? Maybe there's some words that you could  define. "This is I'm about. This, this and this. Or this is my area of expertise, this is how I'm going to help people." Okay, then to really influence, we'll just move quickly on to step 3. You've got to start to voice that core message. Okay? So... You... You know you're why, you know what your message is and now let's just get out there and start sharing it. You can't really become an influencer until you start sharing that message of influence with other people. -Through well... -Through speaking, through helping. Obviously we talked a lot about YouTube and how to use YouTube to grow a following. There's all different... -Blogs, vlogs, articles. -Yes -If you submit... -If you wanted to influence the world to increase awareness of the rights of butterflies then on social media, you would start posting a lot about butterflies. (Both giggling) -It's a big if. It really is. That just came from his brain. -You were talking about butterflies earlier. -Was I? I don't think so. But anyway, that's... They're cute. -Okay, step 4. I'm going to say become a celebrity. -Now that's... I mean, that's like saying, "How to be a millionaire. A, get a million dollars." You know,I like Steve Martin used to say stuff like that. That's what that sounds like. Become a celebrity. How though? How do you become a celebrity? -I put this in here because everyone that I work with and everyone obviously there's going to be exceptions. But when I when I talk to somebody about becoming an influencer or when I bring up the word celebrity, it triggers them. They're like, "Oh, well I don't want to be a celebrity." Okay, but so you want a million subscribers, you want millions of views on your videos, you want people to listen to what you say. But you don't want to be a celebrity? It's like there's negative connotation that comes with celebrity. Maybe it's the the paparazzi. -Yeah, yeah. TNZ and all those... Yeah. -Yeah. So, there's... But if you really are going to impact the world in a bigger and bigger way, you're going to  be known by more and more people and you've got to accept the fact of... So that's really what I'm talking about here is... -Embracing the fact that, yes. If you do this right, a lot of people will know you. Will know your face, will know your name. Will feel like they know you personally because they've heard read or seen you. So if I say voice your core message which was my third step. And you embrace becoming a celebrity that means that if you get invited to go speak on a television show, take it. If you get invited to speak on stage or to a local group or something or you know write a book. That's another way of voicing your message and you're going to get known, you're going to become known. You're going to become that celebrity. -Number 5. -Okay, we talked about this one a lot. It's answer questions. People all around the world are asking questions that you know the answers to. I mean right now in India, there's somebody on YouTube or on Google they're typing in a question. -Is Paul McCartney happy? I got that one the other day yeah from Quora. "Is Paul McCartney happy?" I mean that's a question? -So if that were part of your core message... -Right. Which it isn't. -The Beatles. -Right.  -But you could go on the core and you could answer that question. And we talk about answering questions a lot because on YouTube, YouTube such a powerful search engine that you can create videos that answer questions people are searching for. -And thus establish yourself as an authority on that topic and become an influencer. Let me give the example of Kris Krohn. We created the channel Kris Krohn/ limitless TV. We made a lot of how-to videos answering questions about real estate. We've now got over 300 thousand subscribers. Rhe channel is doing really, really well. You know, profit... Profitably. And he meets people at his events that that definitely see him as a celebrity. It all it all started from answering questions. You know, "How to invest in real estate with no money? Or how to invest in real estate with no debt? Or how to get a loan when you have bad credit? Or how to improve your credit?" Just answering people's questions. That's a very, very important, helpful step in becoming an influencer. Number 6. What was it? -Create consistent content? -Yeah. So you got to get your message out there. I mean on YouTube, what that translates to is at least 5 videos per week. -It has work. Is what it translates to. It's work. Yeah. -So, how many episodes are we shooting to film today? I said shooting because we're sort of... We have... -Well, we're saying we're shooting 24. But... -When we film, we film in bulk. We generally film 20/21 episodes every single time we film. So that you know, that gives us many weeks worth of episodes but it's a lot of work to maintain this consistency. -Yeah. But that that's true. Consistently get your message out there and and keep the message consistent with who it is that you're trying to be. -With your brand, with your core message. -Yeah. -So now, I want to just kind of give a general rule about know how to get specific results on a platform. We obviously talked a lot about YouTube and LinkedIn. There's specific ways because I know how to get results on YouTube and I know how to get results on on LinkedIn. I don't know how to get results on Twitter. And you know how often I tweet? -Never. -I don't. I don't ever tweet. Sometimes there'll be a thing that will allow me to check a box. Should I send this or turn Twitter too? And I'm like, "Okay, sure." But I don't know how to get the results like I do on the other 2. So I don't... I don't tweet. And a lot of times, we're taught that you should create a piece of content and then post it here, here, here, here and here. Put it on the blog, put it on Instagram, repost it here and here. And I just call that spam. And so my recommendation, if you really want to become an influencer know where you can get results and really grow a tribe and just focus all your effort and attention there. Just for the sake of this conversation, we are doing more on LinkedIn video. For those of you watching this video on LinkedIn, you can see that obviously. And were exploring podcasts. So if those of you are hearing this audio on a podcast, that means that we found a way to make it... Make it work efficiently and whatnot. But those are the 3 areas that I'm working with. YouTube, LinkedIn. And podcast is a great, great way to build a following. -Step number 8. Nurture your following. -Now, what do you think that means? -Well, it kind of sounds a little bit like the culmination of everything we've been talking about. I mean so take care of and please them and... You tell me on what did you mean. -Yeah, well on YouTube, if you've got a big following and they comment, respond to their comments. -Oh, comments. Well, sure. -Yeah. Or on LinkedIn. If there's comments or whatnot, respond to them. -Yeah. Address their concerns. Address their replies, the responses, their comments. Because a lot of people don't do that. And it does. It kind of makes you feel like, "Well, you just asked me to leave a comment. You said this and that. And I did but I didn't get a thumbs up. I didn't get a happy face. I didn't even get anything." Star! -The goal here is to really to build a relationship. So you've got somebody who you've drawn in through these marketing efforts that see you that are like, "I think I want to follow this person." And if you can respond to them and nurture that relationship, they really will follow you and that is how you build a following and become an influencer. -Just don't call them at home or go to their house. That's just that's going to go... -Yeah. You have some examples or experiences with this? -No. No but restraining orders, the stalker, moniker. You just want to avoid all of that. Remember Jeff Hornacek? -I do, indeed. -Utah Jazz basketball player? Somehow, I found out where he lived and I delivered a birthday present to his door on his birthday. -There you go and you were arrested or...? Did you get away with it? -I did. I lift it on his door, ring the doorbell and ran. And the bomb squad came out? -And I gave him a package of M&Ms. And but I also had a self-addressed stamped envelope with the basketball card of him saying, "Will you please sign this?" And he signed it, put it an envelope and emailed it to me. -Oh, that's a sweet guy. You must have been a younger kid. I was high school. -Yeah. So we live and learn everyone that's what it's all about. -I felt my face turning red. -You're fine. You have to share those personal things. That's nurturing your following. See, these people they trust you. They're learning things about you and now they're learning even more personal things that are kind of cute. -And that's an example of Jeff hornacek nurturing his tribe. Because that was a big fan of Carl Malone/Stockton. -Hornacek. You got to love it. -Good. -Oh, that's hot, right honey? Don't get me started on voices. -We have... We got to do an episode on voices impersonations. If you like, tell us in the comments below. What voices do you like to hear Scott do? Anyway, like, subscribe, share with us if we missed anything on how to build an influence and we'll see you tomorrow.

In this video, we talk about YouTube intros, how to make them, and what you're supposed to say depending on the kind of content that you create on your channel. Nate Woodbury, YouTube Producer, will guide us through with this. Check it out!

How do you start? -I don't know. I'm not sure what to say. I don't... I'm... I'm... What should we say here? -That's a tough one. -I don't... Maybe we should talk about what to say in the beginning of a YouTube video. -I think that'll be helpful. Yeah, no. I mean, that is... It's a good it's a good topic. I know we've done a bunch of these and it seems like almost every time, we start a video, we sort of have to think it through. But I think the question becomes what kind of video are you doing? And then that will help shape how you should start it, right? I mean... -I mean in my world, we make a lot of how-to videos and there's a specific way that I like to start that I recommend that we start those. But then there's also, like the vlogging world or more... More entertainment style videos. Let's talk about those first just because it's not my area of expertise but it's something that I definitely see and observe. If it's an exciting video, something exciting happens. Maybe 8 minutes in, a lot of them will show right at the very beginning. Just a little teaser of that thing right before it's about to happen. So they show that and and then you know, "Okay, that's what's coming in this video." So, it's kind of like some type of a hook. -Yeah -.I'm interested in watching the rest of the video. -And it would be different every time especially for vloggers, right? Because generally, they're shooting from a different location, they have a whole different construct going on and so the hook, that little tease and then even the intro itself is going to kind of change. But in our case, where we do you know, static. We're always here you know, we have sort of a set pattern. And I basically... This video is going to be short because I've got 2 principles that I like to include in every intro. One is what is the video about. We want to let you know what it's about. And it's generally going to be a repeat of the title. So, we're just kind of confirming to you... -Now, why? But there's... Because there's strategy behind that. The repeat of this... -I mean, we definitely saw in the title, we use that... We put in the title certainly because of keyword research or search in an optimization. So we want ti there... -So it's visually, its typed in, its the written form of what you've determined keyword research is the title. But when we say it, does it also get picked up? It turns... -Yeah it definitely does because YouTube will transcribe the video and they'll actually they'll wait that really heavily. So if we say that the video is about you know, how to ride a bike but then in the video, we don't we don't even mention that or there's no bikes or anything. YouTube will know this is actually about how to blow up a balloon. Just crazy apples. But that is important. So that's one reason why you might say it in the beginning. But it's it's really good to know. If somebody has gone onto YouTube or you know, if you're watching this on LinkedIn, you've done a search and they found this video by you telling them that's what this video is about. It just confirms in their mind, "Okay, I'm in the right place." -Right. The second recommendation that I have is to somehow give them a hook. And with a how-to type video, it's really to let them know why are they watching. And that hook might be just sharing your expertise. Like, I'm going to teach you how to do this. I've done this a thousand times that I'm the best person to show you how to do this. Or it might be... I figured out you know, the 5 top ways to do you know, topic. In fact, the fifth one is the best. You make sure you watch  to the end. You know, so you're giving some type of a hook. So that's what I always try and do in my episodes. You know, you think of them on the spot like, "Okay, how do I want to do this? I want to introduce what the title is and why should they watch this?" And like we've done in the past too. You know, giving that teaser could be 3 tips on how to blah, blah, blah. We're going to talk specifically about 5 ways you can make money filling balloons or whatever. I mean, those... That type of verbage is what people will generally go, "Oh, five ways to make money filling balloons? Well I'm going to stick around." You know. -Yeah. Okay, so let's demonstrate this. What if the video was on the topic of the best way to create a vision board? Go, how would you... How would you start that video with both those 2 points? Well, first of all I'd ask, "What the hell is a vision board?" -Heck. -No, I know. That's... I did that for you. Well I mean, the title alone I think is it is enough of a hook for me. -Okay. -If this is what I'm interested in, that's the title. I'm not going tp say much more than that. -Demonstrate. -You want to know the best way to what was it? -The best something on the vision...? Like... How to make a vision board that works? There we go. There you go. -That's what I would say. Will you put me... It's yours... And I'll do mine and we'll see who likes... -He just wants time to think about it. Alright, welcome back. Today, were going to talk about how to make a vision board that works. You might have seen other videos about vision boards, but how do you do it the right way so they actually get results from it. That's we're going to talk about. -There he goes. -I introduced the title but then I kind of give a little background of you know, why you want to watch this because this is... -You demean mean other people's sites and then you... -That's totally demeaning, was it? Okay you got it. -You're gonna demonstrate this. -You've already done it. It was perfect. But you said you're... Okay, I'll pick another title. -Alright, go ahead. How to make a meatlovers pizza? You've probably seen other losers sites on how to make a meatlovers pizza, they don't know jack squat about meat-loving or pizza, we do. We're going to... Was that something... -I don't know anything about meat loving... Big good intro though. I admit. -Yeah. Yeah. -What do you know? What's the what's the top way to... Make it really everybody thinks they know how to make a meatlovers pizza. If you haven't watched this video and you haven't, then you're missing out on the number one best worldwide meat... I need time for meat loving. -So how come the intros on my videos aren't this good? This was a great intro. -Because I'd usually just sit here. -If you want to know how to start a YouTube video, this is the word episode to watch. This is the right place. -These are his videos. -We're going to end it right here because we're going to end on a high note. -Comment, subscribe, like. Any other advice you have on starting a video. And we'll see you tomorrow.

There are many types of businesses - and one business type that almost everybody with an expertise can start is a service business. What is a service business and how do you start one? Nate Woodbury will be discussing this with us in today's episode. Check it out!

You've got a service. You want to start a business. So, we're going to talk in this video 6 steps to take to start a services business. -Alright. Let's dive right in. You said there were 6 ways to start a service business. A services business. a business built around services as opposed to products. -We can talk technical stuff about how you go on the website and register your LLC. We're going to talk more practical. 6 practical things. Okay. The first thing, offer your service for free. -Okay. -But this is just in the beginning. Just for a couple clients. -Okay. -Why is there value in that? -Why would there be value? Well, for starters, if you're just getting started, you have to have a past, a history. You have to have a baseline. A track record, yeah. You've got to have people who accept your services and hopefully have a great experience from them... -Let's say the service is you fix washing machines. You want to offer a washing machine repair business. Hopefully you've repaired some washing machines before. -Yeah. How nice is that? -Fix a couple washing machines for people. Do a good job. Okay? Or you know, obviously, we do video editing. That could be... You could create a portfolio after you if you want to create a photography business. If you want to do a lawn care service. -Well and you're also starting the referral process and you have to start somewhere. So if you can get 2 or 3 customers that will allow you to do work work for them for free. Which almost everyone will. You'll have some nice referrals from that and word-of-mouth and you go from there. That's how you launch. -So you do public speaking. -Mm-hmm. -Was the first speech you gave paid? -Absolutely not. No, the first several. And I consult other up-and-coming speakers as well. And I'll always tell them where to go. some good places, some good sources for them to start doing freebies. Where they can videotape them and start getting a compilation of imagery as well. Proof as they call it. Evidence that you actually can speak to an audience, yeah. But free is the best. -So that's that's number 1 of the six. So number 2. -Boy. -Number 2 is to create a portfolio. Now, a portfolio might not be the word that applies in your situation. It could be testimonials. You know, create a list of testimonials or some type of way that you can show the results, show your history, show your experience to your clients. So really just create that portfolio. I think that's good. Let's move on to number 3. Number three is to market that portfolio or market those testimonials to your target audience. How do you do that? -Well, I would suggest that you use YouTube. -Now, this... We talk a lot of different ways you can market. We talk to YouTube a lot. We obviously talk to LinkedIn a lot as well. But in... For the sake of this video, we're just going to say you've got your portfolio, you've got your testimonials, the next step is then to market it. Really, you got to find your target audience and you want them to see your testimonials or your portfolio. Okay, so we're talking about starting a services business. If you really want to run a business and not just be self-employed, you've got to create systems. You've really got to systematize things. So I have a video editing service that I offer. But I don't do video editing. And how is that? Well, I created a system. A step-by-step process that I then hired people that they now run that that system. So, that's my recommendation for step number 4 is create systems to run your business. To actually do those services or provide those services. Step number 5 is closely tied in with it. It's hire people to run that system. I'm going to recommend the e-myth revisited. I talked about that book a lot. Listen to it or read it. The e-myth revisited. It talks about the systems. It talks about creating experience. But then hiring people to run those systems. So step number 6. It's actually related as well. Hire people in the Philippines if it's computer-based. I talked about the Philippines a lot. I was just there. I met my team for the first time after 9 years of having people there. -Now, that's interesting, isn't it? I mean he's had this team of employees of people that he's hired that he uses for this work for 9 years and he just now met them face to face. It's incredible what all of this technology allows you to do as an entrepreneur. -So, as you create these systems. If part of your services are part of your systems involve work on the computer or work that's done online, then I definitely recommend hiring people specifically in the Philippines. If you want to know more specifically why do I pick the Philippines versus any other country, there's a video you'll find right there. Where I go into all the reasons why I hire people in the Philippines. But that really is. I'm not joking. That is step number 6. If you want to create a services-based business. Go through the first 5 steps first and then hire people in the Philippines. -Now, let me ask you this. You say you've been hiring people there for the last 9 years or you've had a team composed of probably a revolving door of people. But do you have any that have been with you the whole time? -One person that I just met for the first time. He's been with me 8 and a half years. -It's amazing. Just met for the first... -And if you want to know how I find them, you'll find a link below virtualassistanttool.com. That's just the database where I find people in the Philippines that want to work for... And clearly, it works because the finished product you see before you, the fact that he still had one of the same people for 8 and a half years. And he only has had to visit them once in all of that time is testament. -Now that I found, I'm going to go back. It was a great, great time. -I'm sure you would, yeah. I mean, that's pretty neat. It speaks to the effectiveness of the whole model. -So, this was a short video. But I hope it was helpful. I really hope that you internalized and applied these 6 steps because that's... That's what I did to start my business. And I've pieced these together. It took me a lot longer to get there to figure out these 6 steps. And if I would have just known these 5 steps. Offer service for free, create a portfolio, market, systematized, outsource, right? Hire people to run the system. Use the people in the Philippines. -And then give away those 6 steps to however many people want to take them off of YouTube or LinkedIn. -So, if you like this video, be sure to subscribe and we'll see you tomorrow.

When you're first starting out a YouTube channel, there are a lot of questions that run through your mind. And one of these questions will include the name of your channel. Listen in - YouTube Producer Nate Woodbury will be giving out some tips you may want to consider when thinking of your channel name.

Have you ever asked the question what should my YouTube name be? Obviously this would be for someone who's just getting into YouTube. Just starting their own channel. We're going to give you some advice and some tips right now. -So, you probably watched another one of our episodes and learned the value of YouTube. The power of what you can do. So I think, "Okay, what should the name be? How should I name this channel?" -Yeah. -There's 3 different categories that I have broken this down. And you can name it after your company. If you've got a business or something. You could call it the name of your business. You could you know, use your personal name. You could call it the Scott Christopher channel. -Which I do on this channel right here. Scott Christopher channel. Because I don't really have a... I mean I have a business but I'm... It's weird. I'm a complicated case. Let's go to the third thing. _The third option would be to have it be a topic-based channel. Maybe it's a science channel so you call it all things science. You know, something like that. -Oh, so create the title around the theme itself. Got you, yeah. That's good. -So and there's pros and cons of both. A lot of this audience that's watching this video are businesses that are wanting to market their services. And the temptation might be to name your channel after your business. And that's actually the one that I'm going to least recommend. Because YouTube is a place where you can really build a following. And if you... If you want people to follow you, they're more likely going to follow you as a person than to follow your company. -Hmm. Interesting.-Thing about the channels that you're subscribed to. Do you follow any companies? -Probably not. now that you mention it. Yeah. -I don't think that I do. -It depends on the company name. If the company name sounds like a catchy clever thematic YouTube channel then great. But you're right. Most of them are just named something, somewhat staid and boring. Yeah. -Let's think of a company that I might follow... -Even Microsoft, for example. I mean, would you follow Microsoft on YouTube? Of course for Mac users. But we would probably. It said... If it was the apples channel. -Okay, so there's one. I do follow SpaceX. -That's a company. I follow SpaceX because I like to watch their live broadcasts of their rocket launches. So, that is an example of one where you know, if the channel was called Elon Musk, I might subscribe more to that channel. If it was actually him and I was  following him. -Yeah, that's true. But... So there's kind of a difference there. -But we know with like you see we're talking to entrepreneurs. Probably a lot of small business owners as well. And again, I think maybe the actual name of their company might not jump off the screen at people. But if it does happen to be clever and cool and SpaceX sounds like what you're looking at. -Let's go through each of these three types and talk about the advantages and disadvantages. Let's start first with naming it after your company or business. A big disadvantage that I see is that people are going to assume that you're  going to be promoting to them. -Right, yeah. -I mean you could be vlogging, you could be a how-to without any sales pitch at all. But if they see the logo, you know, as the icon of the channel, they see, "Oh, this is the whatever." -Metropolitan life insurance, whatever. -Yeah, exactly. -Why do I want to watch videos on in life channels? -I have a question about money or about something. But it's like from... "Oh, it's this is from a life insurance company." -Right. -I'm probably not going to continue watching it. -That's true. -Right? So, what are... That's a disadvantage. What's an advantage of a company? -Well again, you know, the top of mind awareness of a good company name. And especially if the company name itself evokes kind of a sense of what you have consultants... -I have a good example. GoPro. The GoPro YouTube channel. Yeah, we know that they market their cameras but if we've seen a lot of their videos and they're not commercials, right? We know... So there is a right way of doing branded channel. -And there are larger organizations like them that also have a political bent or some other platform that people are familiar with and they go... Well, if I go see the Nike thing, you know, they do a lot of inspirational stuff. And just it's about athletes. Even their commercials don't really shove any... They don't do any price an item. There's no shoes. You never see the Nike shoe on sale at Kmart 79. It's not about that. It's about you know, just a cool invigorating commercial. And so I think there are some advantages in that way. -I mean you'll notice that the examples that we can think of that are doing it well are big big brands that have invested a lot in their name and in their brand. But if you think about you know, just a small business owner or a solopreneur that names that after their business that nobody knows. -Bob's cars. Yeah. Whatever. I mean, we're not going to go look at that. Unless... I guess if we're looking for cars, that might actually be pretty useful. But... -Well if I wanted to know how to... How to refill my radiator. I don't know. if you don't know how to refill your radiator, you probably don't know how to handle a computer, yeah. -Okay. So let's go to topic based. What are some advantages and disadvantages of a topic-based channel? One that I follow is called Veritasium. It's a science-based channel. Oh, there's another one. Another science one called smarter every day. The advantage is you know what's coming. You know what future videos are going to be about. You know what the archives are going to be about. If it's... There's another one that I think of. Physics... Physics Gal or Physics Girl. You know that her videos are going to be generally about physics and science. And so... I think of a teacher that wants to show videos. Or there's another one. There's King of Random. Or there's Studio C. You know, it's sketch comedy. So, you know what to expect when you go to those those channels. I think those are some advantages. Can you think of any other advantages? I think of one disadvantage. -I think the advantages you're saying are right on. I mean which is just that... And also, I think the other advantage might even be search engine... I mean, if you have... If you've titled your channel right because of its theme, it may be something people are looking for already. And then your channel comes right up. -Yeah. So, one disadvantage is I've seen a lot of YouTubers that have topic-based channels like that that want to create other types of videos. That they end up creating different channels. They feel like, "Well, I can't really vlog on this channel because this channel is..." So, there's a channel called What's Inside? And as you can guess, they cut things open and find out what's inside. So they'll say, "What's inside an iPhone...? This is a 6s." So, they've cut it open and see what's inside. Then if they want to go on a family vacation and vlog about it, they can't really put it on the what's inside because they're not showing what's inside anything. So they did. They created a separate... They call it What's Inside Family. So they... Now, they can just do family adventures. Don't mock them, they're my friends. -I'm not mocking. -I know. They're really okay. They're really fun. But even Veritassium. He created Veritasium2 or you can just vlog and do stuff that's that's just more chatty and conversational. -Do your friends watch these? I don't think What's Inside People... Even if they are your friends. -Dan, you watch these. -I can't imagine. You already knows how to do.He doesn't need your help. Look at him, he's got a million viewers. -Already got a YouTube. He doesn't need a watch this episode. -That YouTube Army. -So I guess... I guess we can tease. Okay. So what are the advantages and disadvantages of a person channel or channel named after you? The advantages are huge. People... People want to follow people. So if you're a person and... -I doggone it you better be. Because we need to count you as a viewer. So if you're a person with a name, people want to follow you more than a thing, a topic, a theme or an organization. It's just... It's more of a personal connection there. And it's more exciting. Especially if the person has some name notoriety too. If their name says something. You know what I mean? Like, we've heard of this guy or this girl. -Yeah. Well... So think of... Think about Casey Neistat. His channel's name Casey Neistat. He recently... The latest series on his show is called 3-6-8. But think if he would have had that title from the beginning and if that's what I named his channel. 3-6-8. Maybe that would have become a popular channel. I think it would have been harder to do so. But less people would know him by name. I mean a lot of people in the YouTube world know who Casey Neistat is because he kind of created his own vlogging style that everyone else copies. And... -Well, plus by using just his name, he isn't limiting himself at all. Like the What's Inside People, for example, had to make What's Inside Family. Casey Neistat, can be anything. Even if we're associating him with a certain kind of vlog, really, the title of his vlog is just a name. So therefore, he can put all kinds of things under that one umbrella If he wants to. His brand. -Now I know, a lot of our viewers here also watching this video on LinkedIn. LinkedIn is... It is a different animal because you don't create a name for your channel. It is tied to a person. -Mm-hmm. -So, in this case, it plays most specifically. Obviously, you're watching this channel on Nate Woodbury. Because it's linked to my profile, my account. -That's a good point, yeah. It's all about name on LinkedIn. -So, hopefully you found this video helpful. And hopefully, that gave you some guidance on what you should name your channel. Kind of leaning towards the name. But sometimes you might want to go towards the topic. And in rare cases, go after the company. So, I have a couple questions for you to leave in the comments. One, are there more categories than the 3... Do you think I covered it all? Or something I'm missing? And then I want to know what are you going to name your YouTube channel. Obviously, I know what your LinkedIn is going to be because it's a name. But what... Comment below what are you going to name your YouTube channel. -Or what have you named your YouTube channel? Especially if it's a whacky one. -If it's a whacky one, what are you going to change it to? -Or not. -We'll see you tomorrow.

There are many marketing strategies to promote your services but it doesn't really matter unless it has results. Nate Woodbury has two ways that are proven to be effective and he's going to share it with us in today's episode. Tune in if you want to promote your services online!

In preparation for a lot of these videos, I simply do keyword research. As you can imagine. And I found this question how to promote your services online. And I really know how to do that. We're going to talk about two specific ways. Because there's a lot of things that we can talk about with marketing. But I'm going to focus on the 2 that I really know well and that I've gotten a lot of great results from. So stay tuned. Alright, Scott. Can you guess without... Now, that you've already looked at the notes. -I wouldn't have to look at them. Can you guess what the number 1 tip I'm going to recommend to promote a service? -Oh yeah, you're going to talk about YouTube. -Okay, what's your guess on the second thing? -Probably LinkedIn. -Okay, because we've talked about both these things before. YouTube and LinkedIn. Why YouTube? -Well, no. So, we're going to talk a little bit about YouTube, right? And you know, most people when they think about YouTube, they just think of it as you know a source of entertainment. A quick laughs, a place to hear some good music or catch the latest news or the latest viral video. You know, it's rare that people actually look at YouTube and say, "This is an amazing like marketing source for me." -Exactly right. But how many times have you searched for "How to unclog a drain? Or how to...?" -Right.Yeah. I mean we all do that. You're right. The kind of the DIY stuff. You're in the middle of changing your oil and there's a weird-looking nut and bolt configuration. And you know, what is that even well if I take it off? What if I take off this nut and bolt? And there's a video on it. I love that. -And what about... Let's say what topics you speak on? -I speak on humor in the workplace. Being nice to your employees. -If I'm an employer and I go to YouTube and I'm like, "How do I get my employees to get along?" I typed that in. I bring up a video of you. -Oh, that wouldn't that be nice. -Talking about how to get employees to get along. I now see you as the expert. So that's the opportunity with with video on YouTube. It's a amazing search engine. But it's a place where people go to learn as well as be entertained. And if you have a service, you can demonstrate your service but you can really showcase your expertise and answering the questions that your customers have. Now, I want to distinguish there's a difference between educational how-to style videos and promo videos. There's definitely a place for both. Promo videos are where you you take people through an emotional conversation that really focuses on not just the features but more importantly the benefits of what you offer. Really helps people emotionally connect with you, your brand. Those videos go on your website. So when people are ready to check you out and check out your services, that's when you want them to watch a promo video. But on YouTube, you just want to help them out. You want to answer their questions, showcase your expertise in just giving them that advice or that help or that tutorial that they need. And by doing that, they see you as the hero and then when they need your help, you know, when they need help in that specific... -Then they can go to your website. -Go to your website. -And then they see the details. The sales pitch so to speak, yeah. -And at the end of the video, it's totally fine to throw in a little teeny sales pitch. But the video is done. Right? You say, "How to get your employees to get along?" You give them all the advice and that's how you do it. And then like, "So, if you found this video helpful, I've actually got a training course on how to work with your employees. You can find it at the page on my website." You know, link in the description. And that way, you know, people know that you offer something but they don't feel offended at all because you gave them all this information for free. You're really helping them out. They see you as they're hero because you told them how they could you know solve that thing. -You're a credible source for them and and like you say, you haven't mixed it with any sales messaging until there's that separation. And then you might say, "Come see me here or look into this there." Yeah. -I mean, it's such a huge advantage on YouTube to think that you have an expertise and I have an expertise and there's people all around the world that are searching for that expertise. But they don't know that you and I exist. And so you can... By creating this video that they can find. Now they they find us and they see us as that expert that can help them. Alright. Now, we're going to talk about LinkedIn. Now LinkedIn is a great place for business to business. And I like to focus on LinkedIn because I've gotten some great, great result. And I'm really going to simplify it. The strategy here is not a spammy marketing technique. Step 1, there's 2 steps here. So step 1, really polish your profile. And I'm not talking about polish your resume. A lot of people on LinkedIn will create their profile to look like a resume. "I worked at this job, this was my title, this is you know, that from this date to this date. And then I was here. And then I was here. I've got this degree. I've got this certificate. I ran in this race. I've got this trophy. Okay, this is my resume." That's not going to sell your services. Think what would sell your services? What...? Do you put that stuff on the homepage of your website? Or if you were to create a brochure, you know to to market or a flyer to mail out or something? What would you put there? That's what you want to put on your LinkedIn profile. You want to talk to your ideal customer. So if your ideal customer comes there, they'll see what you do for them. You kind of talk about the benefits. You know, so on mine, I don't remember exactly what I put but it's something to the effect of. I help influencers make 7 figures from the YouTube channel. You know, something like that. So people know exactly what I do and the benefits of how it impacts them.

So, if an influencer comes to my LinkedIn profile, they know how I can help them. You know, I don't need to say, "I worked at this company and I've ridden my bike this many miles." -Or well, I mean. I mean, there are people out there they're looking for jobs, you know what I mean? That aren't necessarily doing business. But they're just trying to lure an employer. And so they do have those available. But you're right. In terms of what we're discussing here which is... -For people watching this video. W-ant to try to market our business. -You've got a service that you want market. -You've got to find a different way to present it. Yeah. -If you're trying to get a job then just ignore my advice and create some fancy resume on LinkedIn. And if you've got a service that you want to... Want to promote, that step 1. Really polish up your profile find other examples to look at. Look at other people's profiles that are more of a sales piece but that are inviting that are warm that don't come across a sell-sy. That just think, "Oh wow, this person is really good. I want to hire them as a speaker. I could hire them for this." Versus the the resume and you'll see what I'm talking about there. Feel free to check out mine and critique my profile. Once you've got that created, this is the magic. This is all you have to do. Obviously find some people that are your ideal clients. Send them a connection request with a customized note. A customized message and don't sell. Don't try and help them, don't pray and push anything. Just give them a sincere compliment. -Example of that. That you've done or you've used or you've seen. -Say, I wanted you to become a client of mine. I thought, "Ooh Scott, he is amazing. I want to work with this guy." So I say, "Hey Scott, I took a look at your profile on LinkedIn. And I'm really impressed. I see that you're doing a lot of good things. It looks like you're doing some great things in you know, helping leaders in the workplace. You're also in a lot of shows that I really admire. Keep up the good work." -That's it. -That's it. That's literally all I would say what typically happens. Scott gets that message and he's like, "Oh, that's a nice thing to say. Who is this Nate Woodbury character?" And you looked at my profile which is now the sales message. And you see how I can help you. But I didn't have to push it on you. Right. And what typically happens beyond that is you'll actually go and visit my website or you'll watch one of my LinkedIn or YouTube videos. That's really what happens. I have people that will then reply and say, "Hey, thanks. It looks like you're doing some good things too. I read your profile and also watched one of your YouTube videos. This was really funny." You know, they'll comment like that. I did a test and I found that between 60 and 70 percent of the people that I sent that type of a message to replied to me. That type of percentage is just unheard of if you're going to send out an email. You know, you get a 1% open rate. We consider that decent or whatnot. -Right. But to get a 60 to 70 percent of the people on LinkedIn to reply to you. And a lot of those people have checked out your profile. So, that's definitely a way to market your services. You actually just showcase your services on your profile and then just give compliments. So which of those 2 strategies are you going to implement? I hope both. -Everybody loves to give a compliment paid. I mean, you know, stroke their ego a little without saying anything to salesy. -Yeah, how long would it take? How long would it take? I mean you got to polish your profile? Maybe that takes an hour. Maybe. Maybe longer, I don't know. -Yeah. -But how long does it take to send a compliment to a few people each day. -Not long at all. -So, YouTube videos, how long does it take to record a 10-minute episode answering somebody's questions? -10 minutes. -10 minutes. -By my math. -Alright. We will see you tomorrow.

If you're aspiring to have your own video editing business then this is the episode for you. Here's what Nate Woodbury went through to have his own video editing business and we're hoping this could help encourage you to start yours too. Tune in to learn!

Would you like to know how to start a video editing business? I've done it. I can show you. -Hey, It's Scott Christopher once again here with Nate, "Be the Hero", Nate. Nate Woodbury. Nate, Nate. We're talking about us we he just teased a moment ago, how to start a video editing business which you have done. So, tell us how it happened. How we do it? -Now, what I didn't want to recommend that you also do is to offer your video editing services for free at first. -Oh, okay. -It doesn't have to be... -You know, saying how much of a business. -Doesn't have to be tons... Tons of those clients. But you've got to get a track record. You've got to build a portfolio. -Totally. And offer your full service. The best that you can offer for free. And you know, pick a client that is like your ideal client. Somebody that you want to work with more clients like this. Pick somebody and let them know. Be up front end and just say, "You know what? I'm wanting to launch a new video editing company or video editing service. I want more clients like you but I need to build my portfolio. Can I offer you my services for free to use in my portfolio?" -And do you find that most people will respond positively to that? -They were... I guess I've had one person tell me no in the past. They were real high profile and they already had somebody that are working with. That's only reason they told me no. But the other people that I went went to for that in different scenarios, yeah, they said, "Absolutely, I'll take it." -And this was editing, they were corporate videos, wedding videos. I mean what do we...? What kind of work...? -Well, it's whatever... Whatever video editing company you're wanting to create. So if yeah, if you want to get into the service of creating wedding videos, then I would go film a couple of weddings for free. Yeah. And that's I mean put put everything you've got into it. Create something amazing and epic that it's like, "Wow, this person does agree..." -I have a new a young man a friend of one of my sons who has been doing that to put himself through college. And he drives a beautiful nice new luxury vehicle. He travels the world now because of what he's done with a drone at these weddings. And he's really put the time and effort into it. But it wasn't... It wasn't that hard. Like you say, it was just saying, "I'll do the first three weddings for free. Here's mine now my portfolio, I know you're going to talk about building a portfolio. This is what I do." And then he can charge much, much more. Yeah. -Yeah. Because when yeah you've got to have something to show people of what you're capable of creating. What you've done before.

So, the next step is to create that portfolio. You know, if it's video YouTube is a good place. LinkedIn is a good place. You can just showcase your videos. You can have them on your website. If people go to your website, have a little tab that says, "Portfolio." And have a link to some type of demo reel or two different video. These different videos you've created for clients. Have some way of being able to show that to people on that. The next step is really to then market. You know, market that portfolio out to your target audience. You know, we talked about this a lot in other episodes about how important it is to really hone in and pick your target audience. I learned this kind of the hard way. I went real broad at first. And I thought well, I'm going to offer my services to all small businesses and I ended up loving working with some clients. Really dreading working with other clients. It was good. A great learning experience but it took me a long time to kind of figure out what that was. So, I do recommend figuring that out early on if you can. Sometimes it's easier said than done because you think, "Oh, this is the type of client I want to work with." But you haven't ever worked with them before yet. So you don't know if... Any way, because I thought that I would really love working with dentists but after working with dentists and realizing that they don't want video marketing. They just want.. They want a website. And we're also not going to go into depth in this video on how to market. We make a lot of videos on marketing especially how to use YouTube to market. Market your services. But once you have a portfolio, once you've picked your target audience, your ideal client then whatever way you use, you just got to market that portfolio to that ideal client. Okay, my next point here is to deliver beyond what is expected. I like to make expectations clear for my clients. This is how much you're going to pay, this is how much... This is what I'm going to do to deliver. This is what you can expect. -And by the way, did you find that you were doing more sort of per project cost or was it hourly work or was it different for each client? -For me, it was it was a project. It was a project. I knew the scope of what it would take to film it, to edit it. So I told them... -That would be your bid upfront or whatever it was, yeah. It'll be $1500 because I know I'm going to use this much time or whatever. Yeah, okay. -Alright. I have an example of a client that I went with that will illustrate 2 points here. I did this video for free. This is one of the first ones that I did. And I over delivered beyond what she was expecting. So she put on a really big event downtown Salt Lake City. She invited me to come and film and get some b-roll footage of her speaking on the stage. And so, I knew how to do that and I was real excited to be able to make a video. She was expecting to really in that case, just get a lot of raw footage. But I went I went above and beyond. I got some amazing B-roll footage. I followed her around with the glidecam I got some shots behind the audience where it blurred their heads and focused on her up on stage. I also did something that she wasn't expecting as well. I took a lot of the participants from her event out into the hallway and I got testimonials talking about what they had learned. I went towards the end of the event so they could talk about what they had learned from her, their experience their kind of like their, Ahas of how they're going to change or how they are now changed having attended this event. So, I took all the b-roll footage. I mixed it together with a lot of the testimonials. I mixed together with music and I delivered that video and she was just like, "Wow, you did all this for me for free?" She, was really impressed. It obviously was a great.. A great showcase that I didn't you know cut corners on. And I was able to show that video to other potential clients who then hired me to do the same thing for them. -That's beautiful. Yeah, it's a great example. -Thank you. And you only had to do it once for free? -I think I did that one for free. At the time I thought I wanted to do more dentist, so I did a dentist video for free. -But yeah. But yes. But those are like different categories, yeah.- And then after that, yeah I was able to charge. For this point, I've put create and experience for your customer. And to really understand what I'm talking about, you've got to definitely need the book or the audio book. The E-myth Revisited. Such a good book. He talks about systems and creating systems to run your business. An example of what I mean by a system is like a McDonald's franchise. If I were to own a McDonald's, I wouldn't be the one in there flipping the burgers. I would just own that system. And I had hire high school students to come in and be the ones to flip the burgers and run the the registers and whatnot. -Right. So when you're creating your video editing business, you really want to systematize things so that it's a business more than just creating a job for yourself. But when you're doing that, focus on the experience that your client has. I'll give you another example of a new system that I'm creating that makes a better experience for my clients. We do a lot of keyword research around here. And I use Google Docs. So my my team will do keyword research, will organize it all into a spreadsheet that really makes sense to me and my team. And I try and explain it to my clients. And they're like, "Okay, I go to this tab and I... Okay, I scroll over here."Bbut then by the time that you know, the next month comes around that I have to reorient them.

So, what we've done now is we've created a separate spreadsheet that's just for our clients to view. We still have our our spreadsheet that we understand that has a lot more data. But we just pull out the parts that are most important for our clients to see and we put it here. So when they log in, they just see what they need to and it's a much better experience for them, they're happier. That's what I'm talking about with creating a better client experience. Creating systems that will have your customer in mind so they really enjoy working with you. And they there's also things that I'm working on to really help my clients feel pampered that they really feel, "Wow, I really like working with Nate. This feels... This feels good, this was fun. I feel taken care of." And of course, if you want to create a video editing company like I have, then you need to hire people in the Philippines. We've talked in other episodes, you'll  find out up there of why specifically the Philippines. -Yes, that does sound random. You know, just to call of a sudden go. And our final point, hire Filipinos. That's like the people editing this video, you guys know. You guys know. I just returned from a trip to the Philippines. Met my team for the first time. Totally amazing. But again, that that's a topic for another video. The biggest reason is when you outsource, it frees up your time but also hiring somebody in the Philippines it's cost-effective. I can hire somebody in the Philippines for about one tenth of hiring somebody here in Utah. And so when... -You still get the quality that you need. -Absolutely, yeah. Yeah. You don't want to sacrifice on quality. That that's not the point. But if you can get the same quality, a much more efficient price, then you have no profit margins that you can have a successful video editing business. That's how I did it. I mean that was simple but that's really the steps that I followed and if I would have had this outline. I probably could have got things off a little bit smoother start. But that's how you'd create a video editing business. So give it a thumbs up. If you liked these tips, if you have any other tips you think will be helpful for our audience here, share them in the comments below. We'll see you tomorrow.

Is it really possible to build your brand in 5 days, specifically on YouTube? If your focus is right, then yes, it is possible! Nate Woodbury, YouTube Producer, will be sharing with us some day to day steps on how this could be made possible.

First things first, it is possible. What do you want people to feel when they bump into your brand? Give it a thought and that is something that will be the main focus of your brand. Nate's expertise is around influencers and he focuses on researching what his clients like. Researching is one of the best ways to build a brand because it determines what your target audience is searching for. It's another thing to think about and this way allows you to build your brand faster.

You'll also want to be able to take good photos for your website. People look at images a lot and it will be your storefront online. If people search for you, the first images that pop out should look good. Logos are another thing and you might have to go through several revisions before you get the perfect one. This can also be done on the same day of photography, and the logo is something you want people to remember.

If you're interested in learning more about building your brand within 5 days, the master of efficiency is here to help you out. Tune in!

When you serve in the community, there's a part of the brain that gets activated and a level of satisfaction that we, as humans, attain. Devin Thorpe is the perfect man to share this matter with, he's here to help enlighten us with the importance of serving our community.

We know service is good. But in this video, we're going to dive a little bit deeper into why serving in our community is important. Of course, I brought back Devin Thorpe for this conversation. This is an awesome conversation. Let's start at the basic level to begin with why is serving in our community so important? -Well, it is for a variety of reasons. But at a fundamental level, one of the things that I would point out is that we all have a place in our brain that is activated by altruism or that motivates us to do good for others. It is a distinctly human trait as far as we can tell. But it's a really powerful need that we all have. To do some good. And so doing good in the community is a really powerful way to sort of activate that part of the brain. And I realize everybody feels that a little bit differently but virtually all of us, feel that to some degree or another. And we can activate that part of our brains even if it hasn't been active by engaging in service... -Okay, so I've got a question that will flip it around then. What are some of the negative impacts that I might experience if I'm not serving in my community? -Our lives... There are so many different people and I'm certainly not a psychologist. You and I know one. You could ask him about this. But my experience in the research I've done suggests that there is really and truly a level of human satisfaction that comes from doing good. That if we don't have that in our lives, we're really missing out. All kinds of data suggests that people who do service and give service are happier in life. They're happier in their jobs, it's almost kind of magic. I don't want to dismiss for a minute, you know, clinical depression and that sort of thing. But clearly, one of the treatments for depression would be some service to get you out of your own head a little bit and focused on others. So, yeah. That's an awesome point to bring in. So, even biologically or just just physically, I will feel differently. I'll experience life in a different way whether I'm serving or whatnot. -And most people do. Most people are doing giving some of their time or money to a cause every year. And so we're really talking about a minority of people who don't do anything.

So, I've got a question for you. Maybe you can help me out because like there's actually an area where I'm struggling where... And it's just a mental struggle. I feel like I love to give but I am also... I also judge quite a lot. -Mm-hmm. Well when there's a... When there's a panhandler, I'm really judgmental. And I don't like to give to panhandlers. You know, people on on the exit ramp on the freeway. And in my mind, I've actually made an intentional choice instead of giving to people that are on the street corners asking for money. But I'm going to make an intentional choice ahead of time that I'm going to be a good tipper for the the waiter or waitress at the restaurant, for the Uber driver. And part of me still feels guilty for making that choice. Because it's... I want to give and I love people that are there giving of themselves. Obviously the person at the restaurant of their Uber driver or other other places that I can give a tip. Was just in New York there is a tour guide that I that I went on and they're obviously they have these jobs because they want money. They're essentially saying... Holding up the sign saying, "Hey, I need money." And for some reason, I feel great and I love giving to people in the form of a generous tip. But at the same time, I'm judging people on the street corner not wanting to give them a tip and I'm judging they're going to do with the money and choices they made in their lives. So how can I... -Yeah. So... No, that's a really good setup. And I would point out that it's really an important lesson to be thinking about most of the people you're tipping. Not all. Some are quite well-off. But many are not well-off by your standard, right? They are in a situation where they may or may not have good health insurance, they may or may not have health insurance for their kids, you know, who knows the situations. So yes, being a fair, generous tipper is I think a moral good for sure. I commend you for doing that. Giving to panhandlers is very controversial. Sadly, there are some panhandlers who are not very hard up. If someone has a car and a clean warm place to sleep every night and their panhandling for an income that offends me. Many of the homeless people I see around aren't actively panhandling. They get a variety of services. Some do. Especially those that have habits that they need to feed apart from food. So yeah, it's very controversial. And one of the things that I try to remember and encourage other people to remember is that they are all human beings. Whether it is a faker, a manipulator, is panhandling and going home to a warm bed every night. There's that. I try to remember they're human beings. And they may not have a much better way to maintain that lifestyle. In our economy, there are a lot of reasons people are displaced. I would like to think that they could do better. But on the other hand, you and I know here in Utah, you don't make $15 now are slinging burgers at McDonald's. If you can make $15 an hour panhandling, our economy is screwed up. As much as that person is, right? Anyway, so I try to see them all as human beings. Even those who are addicted to heroin and there are a lot even here in Salt Lake. Of course who are struggling with terrible demons. Of course we have some who are mentally ill. And so one way to cope with that dilemma would be also find an organization that supports homeless people in a way that you... That aligns with your values. So, there are all kinds of halfway houses and programs and... So you know, you can give to a homeless shelter. It helps people get off the street at night so they're not dying of exposure overnight. Every year in Utah about a hundred people well in Salt Lake. About a hundred people in Salt Lake die from homelessness every year. By and large, that doesn't sound like a lot for a big city. But we're only talking about  a population of homeless of chronically homeless people of 500 or a thousand people. So like, 10 or 20% of them are dying every year. It's a horrible horrible life of tragic. So, there are all kinds of organizations  that are providing food, shelter, job training, drug treatment. All kinds of things. And we can and should give to those organizations for sure. You know, we benefit. We benefit from eliminating homelessness. Homelessness in our community is a real scourge. And it's expensive. It has a negative impact on all of us. It's uncomfortable with it as it is for you and I to see it. We have to remember it's a thousand times worse to experience it. And there are way too many people in our community who experience it for brief periods of time. That is clearly a problem of our economy that is sometimes a problem of our healthy economy, right? Rents go up, home prices go up, wages don't seem to keep up with inflation very well in our country. It's a country problem. And so, we're seeing more and more people experiencing homelessness. Not in a chronic sense like the folks we see downtown that haven't bathed in 6 months, right? It's the people who get evicted from their home because they can't keep up with rent, something happened. Job interruption, you know, they got laid off, a health problem. You know, medical problem took all of their money. I mean, all kinds of different things that we would frankly say, we're no fault of their own. Puts them out on the street. Now they have no money for a first and last month's rent and a deposit. And they're homeless. And they're in the system.

So, there are a lot of systemic things that we can be looking at in our communities. Perhaps the biggest to alleviate at least that form of homelessness is to look at affordable housing policies. And for landlords to look at carefully alternatives to eviction. Because eviction in and of itself creates that cycle. And I think landlords can do more to avoid that some of the time. And the fewer evictions we have in our community, it will reduce dramatically. These period people that experience homelessness for 3 weeks or 3 months as they transition back into housing. And we need to eliminate those gaps through this a variety of things. -I can see those being a tough one. I'm not a landlord but I have done a lot of filming for a real estate investing YouTube channel. And you know, there's a lot of... There's a lot of risks that you have to mitigate in order to be profitable on your rental. And so, you know, to bring in that idea of if you're going to evict somebody, they're going to become homeless. But if I don't, I'm going to go into the negative on this property. That's a tough one. The alternative is necessarily not to collect the rent. And I realize I am a very small sample but my parents had a rental place and the tenant was 5 months behind. It was a disaster. It took us a year that I went in. And I was a real jerk/ I'm sure the tenant hates me. But we kept her in that apartment for 5 years. And of that 5 years, she probably paid the rent on time in 12 months out of 5 years. She was a candidate for eviction for almost... Well for 48 months of 60 months. But we kept her in there and yeah, the way I dealt with it was to be a jerk. I would go over and sometimes yell at her. Get on the phone and yell. Horrible but we kept her in that house for 5 years. But there are alternatives to eviction. You know, you can in some cases do it. But you know, there are a variety of other policies that we need to be do. We need their federal subsidies available for some housing. But the city's probably need to be committing resources to this as well. They don't enough. Even in very liberal Salt Lake City, I don't think the city is doing nearly enough to create and incentivize affordable housing. Affordable housing can be profitable. We need regulations that make it easier for it to be profitable. That may mean code that allows for smaller dwelling units for more people. Trust me, a family of 4 is happier in 4 hundred square feet than on the street. So, we need to be really thoughtful about all of those issues and how they come together. Because if we can keep people housed, there are all kinds of other peripheral community issues that can also be avoided, community problems. -Well, I appreciate this discussion. One, appreciate the discussion on you know what are the benefits of serving in the community. And then just kind of expanding it that there are there are a variety of ways of doing it and if there's... In my case, I brought up a way that you know, I see a problem here but I've got a conflict of how to help there. And you've pointed out several different ways. You know, there's ways that  we can help with housing and even just... Anyway, so I appreciate that perspective. Hopefully this video was helpful to you. Share your comments below on the benefits that you get from from serving others serving in the community. Now, if you want to find out more information about Devin and the great things that he's doing, I'll put a link to your YouTube channel and website. I'll put that down below. So be sure to subscribe and we'll see you tomorrow.

Corporate social responsibility has become part of businesses and brands whether small or big. What is corporate social responsibility anyway and why is it so important? Devin Thorpe is the right person to ask, and he's here with us today so tune in!

Alright, welcome back. Today, we're talking about kind of a bigger topic about corporate social responsibility and why it's important. I'm a small business owner. But when you talk about you know corporate, it's kind of a foreign world to me. So I brought in Devin Thorpe. This is the topic that even as a small business or you want to pay attention to. Let's first talk about what is corporate social responsibility? -So, we talk about corporate social responsibility. We're talking about corporations distinctly, specifically trying to do something good in the world. Typically not just for their customers, not just for employees but usually we're talking about doing some sort of activity that benefits people outside their traditional stakeholder base. But certainly and it could include those people. -So, in previous videos, we've talked a lot about individuals and how I can change the world as an individual or you know impact the world through my business. But now, we're talking on the corporate level. What's... What difference is? What's the main difference between an individual or small business owner versus a corporation? -Well, you know, corporation. When we think about corporations, we think about you know, Apple and Google and Facebook. General Motors and General Electric and you know, the old economy companies. I mean, they are big companies with lots of money and lots of employees. Lots of activity. Big footprints around the world and they have the power with a relatively small investment of their total energy to make a big difference in the world. Relatively quickly. And a hiring practice change makes it can make a big difference. You know, if they decide everyone's going to make $15 an hour or more, huge difference, right? So, there are all kinds of things. If we're going to stop having an you know, heart hurting the environment quite so much, makes a big difference. So yeah. -We've talked about the importance of somebody who even achieves influence without intending to be influential. Maybe they become a celebrity. They're just an NBA star, there they're a movie star. That they, I believe that they have a responsibility then to use that that position to influence world for good. So this is now translates these large corporations, they have such an impact on their employees lives, on in so many different areas that there is definitely a responsibility. Even I'm assuming we're going to talk about even if laws don't require it or whatnot. But there's just this responsibility that we need to take a look at everything that we're doing and and see the impact that it makes make sure that it's it's not just beneficial for the bottom line but benefiting the world. -Yeah, yeah. So and you know, the interesting great thing about corporations is that they have some scale at which they can have some impact right off the bat.

So, once a corporation decides to have impact in an area they can have meaningful and... -It could align themselves with a cherry. -Yeah. -Nonprofit. -Yeah. -Or you know, just changing their corporate policies on, you know, how you deal with waste suddenly. A huge impact on the environment. When... If General Motors tweaks the way it operates you know, it makes a big difference. If Walmart you know, put solar panels on its roof which it does, right? In a lot of places, that makes a big difference on the environment of the planet, right? Because it's megawatts of solar that one company, one decision can deploy. It makes a huge difference, right? And you and I when we make a decision, we don't make decisions typically at that scale. And we don't... Our influence doesn't start there. But that's what the distinct advantage of Corporation has. -So if I make a decision, I've got a piece of garbage and whether I'm going to find a recycle bin versus just putting it in the regular trash, sometimes I thought in my mind how big of an impact is this make. But if I make that same decision as as a you know, leader of a corporation, that we're going to have recycle bins available for... I haven't actually, haven't thought about that before. -So, it's huge scale. Huge difference. I want to point out. It is really tempting to vilify corporations. And I'm not saying that they've never done anything bad. But what most people in this world want is a job or a better job. And among those who are the poorest, you know, they're eager just to have a job. And it wouldn't occur to a lot of the people in this world without a job that they want a job with all kinds of benefits and safety assurances and they just want a job. $3 a day, $5 a day. A job that would pay that much. And for a lot of people that would be a good job. I hate to advocate for crappy jobs. But the fact is, corporations all around the world are engaging people in low-wage jobs. And we sometimes think of that as a bad thing and in fact, there is much to be said for that. If you're a subsistence farmer and you go through the dry season, wondering if you'll survive and your total annual income is the equivalent of 300 bucks. If you've got a job that paid you 5 or 8 dollars a day. I mean, we're talking about 5 or 8 times as much ... 10 times as much income. It would be radically life-changing and you would never again worry about whether you would have food to eat. You're not going to buy a Tesla but at least not a new one. But you're going to... You're going to eat, right? And so, I think corporations are doing a tremendous amount of good in the world. -Yeah, I've got a... I've had a unique perspective on that because I've definitely heard those conversations about you know, how big corporations who outsource an offshore. Different manufacturing or they're their customer service departments. And we think about it about things that are being taken away from from us here in the States but not necessarily the opportunities providing. I've got 10 full-time employees in the Philippines. And I've been hiring there for almost 9 years now and really to see the impact that I've made in their lives, really it didn't dawn on me. Because at first, it seemed like I was... I was really just so amazed that the benefits I was receiving from it. -Mm-hmm. -And I'll just be transparent. The average  wage that I pay to my staff in the Philippines ranges between 4 and 5 hundred dollars per month. -Mm-hmm. -You know, in considering their skill level, they're... They're great value to me and my company, if I were to hire somebody like that here, we're in Utah. You know, that would that would be many fold. -It would be cost you 10 times as much. -Exactly. But as I as I've been able to look at it. Like, I haven't given any money in a charitable way as a donation to people in the Philippines. But yet, I provided a livelihood for many people. You know, my longest team members been with me 8 and a half years. And you know, his whole life has been changed and kind of dependent upon me and the work that I've done, the clients that I brought in. It's just... It's just interesting to think about that impact. So obviously, we're talking about corporations but it's... The world of technology and the Internet has made kind of this opportunity the corporations have kind of had exclusively now to available to people like me. -Right. -Small small business owners. -But they... You know, the theme here is not everything a corporation does is bad. Alright? Hiring people even at low wages is good because so many people that are taking those jobs, they're alternative is so much worse than a 5 or 8 dollar a day job in a factory. You know, their option may be starvation. And so, should they make their work you know, safer? Should they make the hours reasonable? Should the wages be higher? Yes, yes, yes, yes. All of those things we can do better. And that's what corporate social responsibility is about. But I want to make sure that we don't go vilify unnecessarily corporations, yes. They do... There are corporations that are not mindful of the environment. There are too many in my mind that are continuing to use and produce fossil fuels justifying that with the idea that well we're dependent on that because of them in part. We, need to be collectively proactive. So I don't want to be... To dismiss all the harm that corporations do. But I don't want corporations to be viewed as the bad guys in the world on the planet. And because we need them. There isn't a better alternative to corporations and capitalism that we found.

-So, maybe here's a... There's a.... Maybe a question that might twist the conversation. But is there an appropriate way to ensure corporate responsibility? -Yeah. -Because I you know, in governments, there's different types of governments where there could be you know, a dictator or a king or something like that versus more of a democracy or a republic where you know, people can sound their voice in a company. You've kind of got a dictatorship where you've got the CEO or the President or the founder of that company. I mean is it... Is it just done through governments and through getting laws enacted or what's the best way? -That... That's a great point and there's... There are many layers to that question. Let me try to jump on 2 or 3 of those that I think are key points. One problem that we are facing today with corporations is that some are clearly more powerful than nation-states. That is I think fundamentally a problem. And yes, Apple, Google, Facebook, I'm looking at you. I think it is scary to think about corporations that are so massively profitable. That their resources, their financial resources clearly outstrip the government's who seek to regulate them. That is inherently a risk for the planet. We need to be thoughtful about that. We need to be thoughtful about our forms of government. We all need to be active in our government. So, I don't know whether this will air before the midterms but remind people to vote. If it's after the midterms of writing to do vote the next time. There's always a next election. But we need to be active in our democracy. Certainly democracy is a more I think a profoundly better form of government than the alternatives. Finally, you asked a specific question. How do we impose? How do we force? How do we control corporate social responsibility? India has formula corporations of a certain size are required to spend a certain percentage of their income. Not their revenue but their income on corporate social responsibility initiatives. It is rather small. I fear that because it is essentially now a tax, right? They're required to do this. That the minimum becomes you know, the minimum required will quickly become the maximum. No one will do more than that because that is viewed as the standard. So, I'm not a big fan actually of requiring corporate social responsibility by the government. It's not crazy. But I would rather see consumers demand it. Because when consumers demand it, when shareholders demand it, when employees demand it, it can continue to grow. What may be acceptable as a corporate social responsibility initiative. The first year may not be acceptable 5 years down the road. We make continually incrementally force greater compliance in corporate social responsibility. And it can be profitable, right? If the employees and the customers and the shareholders are all demanding it, how do they demand it? They demand it with their pocketbook. So really what we're saying is we will pay up one way or another for corporations to behave better. And so, the better, the more we force them, the better they'll behave. And more profitable they will become. Everyone can win in this cycle. -So on one hand, yeah we can we can elect politicians that understand the importance of corporate responsibility.  We can you know, try and enact laws or things. But on the other hand, in a way that might be more effective is as a customer, we can support companies that demonstrate social responsibility. We can sound our voice, we can have discussions, we can talk about it so that the message of corporate responsibility and in the specific things that mean most of us that we can we can talk about it. And spread the words so that it catches the eyes and ears of corporations and others of their customers. That's what I mean. -Yeah, yeah. Absolutely. And now, I don't mean to suggest that governments don't have a role. Because they do in regulating minimum wages, governments have a role to play. In regulating how we manage environmental issues, right? How we manage workplace safety. There are clearly all kinds of roles for government to play. -Does it ever get to a point and probably... I mean, maybe this is conspiracy theory. But you get to a point where can we need to regulate fossil fuels? We'll just use an example. But corporations have their lobbyists that then say, "Well, we're going to fund your campaign so you better not put this forward." -Right, yeah. Oh that. It clearly is happening and that's why the you know, consumers play a role in all of this and not you know, to be all of those things, right? Because a consumer often times as a shareholder, is may also be an employee of a corporation even though it's not the same corporate. So, we we have a lot of influence especially collectively. And so we need to keep putting pressure on people to keep our air and water clean, to reduce carbon output. Etc., Etc. -So, you know, I love Toyota. But me and I love I know that they're taking steps with electric vehicles and whatnot. If I then you know, I could more attack them and try and fight with them where I can just support their electric vehicle initiative or I can for support companies like Tesla. -Yeah. -And I've seen that even just in the last few short years as Tesla started become more and more popular and trendy and whatnot that other companies have like, "Okay, maybe we need to..." -Oh yeah. So, that I would see that as being way more impactful. And this is just my observation. And I see it as being way more impactful and speeding it up with the other car manufacturers than laws perhaps have been. -The... There's no question laws can do a lot. You know, these cafe standards are very controversial in the United States. You know, the Republican Congress and president just lowered the cafe standards. Those are the corporate average fuel economy standards for US automakers. And they literally just lowered those requirements so that theVy can make more gas guzzlers than they were before which is kind of a sad development in my mind. And so, it's a great example of how government can play a role. If the government raised those standards, not back to where they were but above that, it would force more electric vehicles. And you know, ask a typical test Tesla driver if they're unhappy driving an electric vehicle. I'll tell you, no. Some people will argue quickly. Let me just interject this little point here that a lot of electric vehicles are effectively powered by coal. And it's not that there's no truth to that but let me point out 2 or 3 things that in my mind mitigate that concern. Not that there's no concern. We clearly need to get off coal and as quickly as possible. But the demand for electricity from electric cars is growing rapidly. But it is far smaller than the rate at which renewables are growing. So, if you looked at the incremental growth of demand for electricity from electric vehicles and the supply from renewables. Renewables is far outstripping the new demand for electricity from electric vehicles. So you could argue that in effect, all of that incremental power demand is being supplied by renewables. You could argue that. You could also point out... And this is vitally important. A Tesla uses a lot of electricity relative to my Nissan Leaf. But it's still probably 4 times as efficient as an internal combustion engine the car that would be comfortable. So, take a Porsche Panamera that has a gas engine. The Tesla is at least 4 times as efficient as that Porsche. In terms of total energy use. So it may be getting that power from a coal-fired power plant. But it's a tiny amount of power. A quarter as much energy, as you have to put into that Porsche in terms of a regular gas. So... And then of course, there are all sorts of ways for a lot of people who own electric vehicles to ensure that they are powering their vehicles with green energy. And most utilities have programs where you can sort of pay a premium for green energy and you... Of course you can do boot cuffs rooftop solar. So, that a hundred percent of your car power is going coming from the Sun. So yeah, I think the argument that we're powering our car fleet with coal is kind of a specious argument that the oil companies like to make. -But it's definitely... If you understand the whole picture your just said, it's a great step. -Yeah, yeah. We're definitely... Electric cars are unequivocally, environmentally friendly. -Alright. Well, I appreciate this conversation on corporate responsibility. Why it's important? What we can do about it? Thanks for joining us. I'll put a link to Devin Thorpe's YouTube channel down below. So definitely check them out there. Be sure to subscribe. This is a longer episode. If you've watched this whole thing, you're obviously enjoying it. We've got more episodes with Devin and other great influencers. So come back tomorrow. We'll see you then.