Video consumption is growing and becoming an acritical element in influencing buyers’ decisions. Before making purchases it has become common for users to investigate video reviews creating brand trust and eliminating review fraud. Vyrill is the industry leader in leveraging user-generated and branded videos to increase conversion rates and grow sales with our powerful In-Video search engine. We welcomed, CEO and Co-Founder, Ajay Bam, who dives into the growing industry and how they encourage their clients to leverage videos in order to influence the entire buying journey. He analyses their acquisition channels and offers us insights into how they leverage their website.