Influence: The Psychology of Persuasion by Robert Cialdini - 7 Best Lessons

Hi, welcome to this podcast: Famous Book Lessons & Summaries

Today we will be looking at 7 Best Lessons from the Book Influence: The Psychology of Persuasion by Robert Cialdini

Influence: The Psychology of Persuasion by Robert Cialdini - 7 Best Lessons

Cialdini’s writing relies on a vast amount of scientific research. He also does what could be called investigative research. For this book, he went undercover for 3 years to investigate how the principles of influence are used in the real world by sales organizations, advertisers and fund raisers.

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And here you have it....

One reviewer said this book is “dangerous knowledge” because it shows how people are often misinformed and manipulated. That may be true, but I think it’s better for more people to be aware of these “weapons of influence” than continue living in the dark. 

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 I'm Onuzurike Chukwuagozie.

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