Host : Monica Vila

Guests : Lin Corto

In Episode 3 of the Influence Lab Podcast Monica and Lin talk about some of the funny, odd, and just plain interesting things that can happen during an influence campaign. All of the events are discussed in general without any brand or influencer names.

Like real life, marketing campains when you are using dozens of people and their social channels can provide some very interesting circumstances.

In the first of what will most likely become a series of podcast episodes Monica and Lin talk in general about:

Picking the right demographic

Finding the right social channels

Attributes that make a great influencer

Timeliness.

Going beyond the base deliverables.

Reporting on what you did, when and why.

Do NOT give your work away for free! Get compensated for what you do.

Now for the bloopers and "pet peaves" as influence managers.

Have a location stated in your profile. Not "On the web," "planet Earth," etc.

Don't just post to post. Have a purpose and make it engaging.

Have some varied posts in your feeds. Be a real person instead of just posting the minimum. 

Match the theme of the campaign with your posts. Just an image, video or other post most of the time just does not cut it.

Don't be so tied to a brand that it hurts your ability to work with others in different space.

When it comes down to it, making it easy to work with, show up on time, over-deliver on your posts and put some effort in to creativity make or break an influencer.

For more great ideas on how your brand can benefit from tapping into the right influencers, or how you can better serve your audience as an influener, visit OMMediaGroup.com or engage with us on Facebook and Twitter.

Don't forget to subscribe to the Influencer Lab Podcast on Apple Podcasts, Stitcher Radio, or whereever your get your digital audio files.