Host : Monica Vila

Guests : Lin Corto & Marv Dorner

Today’s episode is of the Influence Lab Podcast are some quick and simple ways brands can support their influence teams.

It doesn't matter what type of company you are marketing, small or large, food, sports leagues, tech companies... all can do some easy things to elevate the level of their teams.

Some things you can do as a brand to support your influence teams are :

Clarity - provide clear direction on what the influencers are expected to do, and where the boundaries are.

Interaction - endorse your influencers by interacting with them online by liking, sharing or commenting on their posts.

Trust across all influencers on the team can be enhanced by sharing just a few shares on the brand.

There is a certain amount of vanity involved with posters so they LOVE to see things shared by the brand.

Group meetings or trips can go a long way to get the team closer as a group and provide a place to brainstorm great ideas.

Sometimes these interactions can form friendships and partnerships beyond the brand and help the working relationship.

Listen to your influencers for ideas on how to make the platform better. Experienced influencers may have great ideas from previous campaigns.

Keep your influencers informed of the direction of your marketing so the message stays on the same message and you as a brand are not focussing on one theme, and your influencers are doing something completely different.

Inform your influencers of social programs so they can create content and share around those campaigns. You never know when you will strike a note with someone and get some great content talking about the brand in a very positive light.

Some things that a brand should NOT do could include :

Not allowing an influencer to use their own voice and personality can hurt the message by it appearing out of character for the poster.

Don't make the "rules" too tight on sharing the information.

Remember, you can put a budget on helping your influencers with meetings, trips, gear and other potions of the campaign, but you really can't put a price on it.

For more great ideas on how your brand can benefit from tapping into the right influencers, or how you can better serve your audience as an influener, visit OMMediaGroup.com or engage with us on Facebook and Twitter.

Don’t forget to subscribe to the Influencer Lab Podcast on Apple Podcasts, Stitcher Radio, or where ever your get your digital audio files.

Host : Monica Vila

Guests : Lin Corto & Marv Dorner

Today’s episode is all using media in creative ways to capture the attention of your audience.

Some ways that you as an influencer can be creative with media to 

Emojis - using these characters to generate an emotional response

Video - used in lots of different ways

Time Lapse

Stop Motion

Boomerang

Filters on Snapchat

Use models, even if you only show hands or the backs of your models

Selfies in a subtle way

Make surroundings the subject, not yourself

Sporting events where the larger crowd is the focus

GIF's (pronounced with a "g", not a "j")

Great way of re-enforcing a comment or other comment about a brand, event or other post

Cinemagraphs - stills with portions that are animated. Created with apps and other software

Use the phone's tools like screenshots or recording your screen to show how to do certain mobile functions or actions

Drones are becoming more affordable and generate amazing content

Don't forget to practice! Some are not as natural taking selfies and other media but with a little work you can get to be great!

And tools like the a selfie stick or an Osmo (not an affiliate link!) can be used to make your shots better by extending your reach and putting your phones in interesting positions.

For more great ideas on how your brand can benefit from tapping into the right influencers, or how you can better serve your audience as an influener, visit OMMediaGroup.com or engage with us on Facebook and Twitter.

Don’t forget to subscribe to the Influencer Lab Podcast on Apple Podcasts, Stitcher Radio, or whereever your get your digital audio files.

Host : Monica Vila

Guests : Lin Corto & Marv Dorner

Today's episode is all about disclosures, why we need them, and how to use them in your posts.

Why? To comply to FCC rules everyone needs to disclose when they are working with brands. 

And to maintain trust from your followers, it's a good idea to disclose a relationship with a company and why you're talking about it on social media or your blog.

How?

Work disclosure into the post. "I'm working with X-Brand"

Make a connection from the brand to your account

Engage with followers that are interacting with posts

Find a clever way to work it into your feed

It's the right thing to do to maintain trust between you and your followers

Using #Hashtags (#colab, #spons, #client, #ad--last resort!)

For more great ideas on how your brand can benefit from tapping into the right influencers, or how you can better serve your audience as an influener, visit OMMediaGroup.com or engage with us on Facebook and Twitter.

Don't forget to subscribe to the Influencer Lab Podcast on Apple Podcasts, Stitcher Radio, or whereever your get your digital audio files.

Host : Monica Vila

Guests : Lin Corto & Marv Dorner

In Episode 4 of the Influence Lab Podcast Monica and Lin are joined by Marv to talk some influencer brand bloopers and tips. What to do, and of course, what NOT to do if you are a brand looking to use influencers to promote your products or service.

How Brands Can Hurt an Influncer Campaign

Very few influencers can claim to be "experts." This is an evolving method of marketing.

Some brands can have a cool product, but leadership in the marketing department can handcuff their influencers.

When you have a good product, limiting the opportunities to market across social platforms can actually hurt the results.

How Brands SHOULD Be Approaching an Influencer Campaign

You really need to bring the infuencer in to the ultimate goal... views, tested, impressions, sales, etc. 

Don't totally leave this up to the influencer, be specific.

Give as much quality information to the influencer to generate creative content.

Be willing to adjust the campaign.

It's not just about the brand or product, you need to support the influencer by matching the influencer to the campaign.

Money won't always make a successful influencer.

Make sure you have qualified people reviewing the influencers to make sure you are "hiring" the right people.

You need to be strategic when bringing people onboard to experience your brand.

Recognize the influencers. Money is not the ultimate goal. Recognition, product, money and in-person meetings are all great ways to make sure the relationship is the best it can be.

Support community projects, non-profit organizations and other social work and let your influencers share the good you're doing in your communities and beyond.

For more great ideas on how your brand can benefit from tapping into the right influencers, or how you can better serve your audience as an influener, visit OMMediaGroup.com or engage with us on Facebook and Twitter.

Don't forget to subscribe to the Influencer Lab Podcast on Apple Podcasts, Stitcher Radio, or whereever your get your digital audio files.

Host : Monica Vila

Guests : Lin Corto

In Episode 3 of the Influence Lab Podcast Monica and Lin talk about some of the funny, odd, and just plain interesting things that can happen during an influence campaign. All of the events are discussed in general without any brand or influencer names.

Like real life, marketing campains when you are using dozens of people and their social channels can provide some very interesting circumstances.

In the first of what will most likely become a series of podcast episodes Monica and Lin talk in general about:

Picking the right demographic

Finding the right social channels

Attributes that make a great influencer

Timeliness.

Going beyond the base deliverables.

Reporting on what you did, when and why.

Do NOT give your work away for free! Get compensated for what you do.

Now for the bloopers and "pet peaves" as influence managers.

Have a location stated in your profile. Not "On the web," "planet Earth," etc.

Don't just post to post. Have a purpose and make it engaging.

Have some varied posts in your feeds. Be a real person instead of just posting the minimum. 

Match the theme of the campaign with your posts. Just an image, video or other post most of the time just does not cut it.

Don't be so tied to a brand that it hurts your ability to work with others in different space.

When it comes down to it, making it easy to work with, show up on time, over-deliver on your posts and put some effort in to creativity make or break an influencer.

For more great ideas on how your brand can benefit from tapping into the right influencers, or how you can better serve your audience as an influener, visit OMMediaGroup.com or engage with us on Facebook and Twitter.

Don't forget to subscribe to the Influencer Lab Podcast on Apple Podcasts, Stitcher Radio, or whereever your get your digital audio files.

Host : Monica Vila

Guests : Marv Dorner

In Episode 2 of the Influence Lab Podcast Monica and Marv talk about what it's like to go out on your own.

Many people around you can be very creative and giving of time and experience when you leave a job

It will be scary.

Leverage your friends, family and social media groups.

Find support in masterminds and like-minded business professionals.

On the influencer side of business, some things to consider before you enter into a project with a company: 

Find your passion.

Be fair and honest.

Find fits to your lifestyle and something you can test every day.

Find companies that fit your audience.

And some tools that can help you in 

Hootsuite - Tool for social media posting to multiple platforms and scheduling posts.

KWFinder - for finding keywords for posts and website

SpyFu - Competitive research

TwitterFall - research what is being said about a specific keyword

For more great ideas on how your brand can benefit from tapping into the right influencers, or how you can better serve your audience as an influener, visit OMMediaGroup.com or engage with us on Facebook and Twitter.

Don't forget to subscribe to the Influencer Lab Podcast on Apple Podcasts, Stitcher Radio, or whereever your get your digital audio files.

Host : Monica Vila

Guests : Lin Corto and Marv Dorner

In Episode 1 of the Influence Lab podcast Monica, Lin and Marv discuss why it's important to get a desired response from your audience as an influencer, and how to craft your content in such as way to get a response.

Some of the tips that came out of the discussion are : 

Ask open ended questions - do not use yes/no questions.

Use imagry when possible.

Be yourself, use the voice that got you the audience in the first place.

Creativity is the key. Find a way for your posts to stand out and be shared.

For more great ideas on how your brand can benefit from tapping into the right influencers, or how you can better serve your audience as an influener, visit OMMediaGroup.com or engage with us on Facebook and Twitter.

Don't forget to subscribe to the Influencer Lab Podcast on Apple Podcasts, Stitcher Radio, or whereever your get your digital audio files.