Minisode Two of Season Nine. Jon continues our in-depth discussion of influencer agreements and brand deals, diving into one of the most important—and often misunderstood—parts of negotiating these deals: how brands can use the content that influencers create. We're talking about "usage rights" or "content licensing"—in other words, what can the brand actually do with your content after you've delivered it?

We will continue to take a deep dive into each section of an influencer agreement in the minisodes to come in this special series.

A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/