The Creative Influencer

Episode Two of Season Eight. We interview Molly Tracy. Molly is the founder and CEO of VRAI Digital, an agency focused on uplifting and amplifying female voices so they can share their truths.

Molly has over a decade of experience in influencer marketing and has built a boutique roster of creators who are known for their strong points of view and ability to drive conversions. In this episode, we'll dive into Molly's journey, her approach to spotting and managing talent, and her insights on the evolving landscape of influencer marketing.

A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode One of Season Eight. Jon continues our in-depth discussion of influencer agreements and brand deals, diving into another crucial aspect of these agreements: the Deliverables Required. If compensation is the “why” of your contract, deliverables are the “what.” They spell out exactly what you need to create and deliver to the brand—and getting them right is key to a successful partnership.

We will continue to take a deep dive into each section of an influencer agreement in the minisodes to come in this special series.

A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode One of Season Eight. We interview Chris Deaver. Chris is co-founder of BraveCore, a leadership and executive coaching consultancy. Chris is also the co-author of Brave Together: Lead by Design, Spark Creativity, and Shape the Future with the Power of Co-Creation—and he tells us exactly how to do that—how to lead and drive change—through collaboration.

Chris shares insight from his journey through multiple proving grounds in corporate leadership and how to keep asking the right questions to move projects forward and empower team members.

A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

We are excited to announce the launch of Season Eight of The Creative Influencer podcast. This is going to be a great season.

We pick up where we left off last season with our special Influencer Agreements Series. In each minisode in the series we take a deep dive into the sections of influencer agreements and brand deals.

We also have a host of great interviews lined up, which—as always—will be packed with topical advice and timely wisdom from Creators and Influencers, across a wide swath of the industry.

Stay tuned, this will be fun!

Episode Ten of Season Seven. We interview Bob Bowdon. Bob is the CEO of VidaFair, a content monetization platform that allows creators to set their own fees for their content.

Bob has experience as a television reporter, TV producer, talk show host, and documentary filmmaker. Bob talks about his experience as a recurring character on The Onion News Network and shares a story about a foreign news agency mistaking an Onion story for real news. Bob shares his vision for the future of VidaFair and gives advice to creators on how they can promote their content.

A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode Twelve of Season Seven. Jon continues our in-depth discussion of influencer agreements and brand deals, diving into one of the most crucial aspects of any influencer agreement—compensation. Understanding how and when you get paid underpins the entire influencer agreement and process. After all, isn’t getting paid the ultimate point?

We will continue to take a deep dive into each section of an influencer agreement in the minisodes to come in this special series.

A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode Eleven of Season Seven. Jon continues our in-depth discussion of influencer agreements and brand deals with a discussion about making sure your brand deal identifies the correct legal parties, which is a more complicated and multi-faceted question than it might seem at first.

In the minisodes to come, we continue to take a deep dive into each section of an influencer agreement.

A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Nine of Season Seven. We interview Dr. Rebekah Louisa Smith.

Dr. Smith has a doctorate in film and audience research focused on—of all things!—Quentin Tarantino's fan base and their emotional responses to his films.

Dr. Smith is passionate about mental health in the entertainment industry and has integrated it into her work with clients and staff. She aims to promote the importance of mental health and self-care in the high-pressure and competitive world of the creative industries.

It’s hard to believe, but this interview is more fun than watching Pulp Fiction. Now don’t just take our word for it…

A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Eight of Season Seven. We interview Ashley Cline. Ashley is a digital marketing strategist and co-founder of Ice Cream Social. Ashley shares her insights on working with influencers, including the importance of clear deliverables, creative guidelines, and usage rights in contracts. She advises influencers to make it easy for brands to contact them and to ask for higher rates.

A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode Ten of Season Seven. In this minisode, Jon begins our in-depth discussion of influencer agreements and Brand deals. He starts with an overview of the steps of reviewing an influencer brand deal, then walks through the essential components and some of the legal sections to watch out for. In the minisodes to come, we will continue to take a deep dive into each.

A full transcript of this episode is available at Jon’s entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/