Influencer Essentials with Brittany Hennessy

Influencers are humans that constantly evolve but it can seem like your social profiles want you to remain the same person forever. In this week's episode I chat with Francesca Murray of @onegrloneworld on how she successfully pivoted from travel to beauty post COVID-19, battled imposter syndrome to create three e-books, and figured out how to strike the right balance when her day-to-day job is what others do for fun.

Ever since her Tumblr days Jeanne Grey (@thegreylayers) was a force to be reckoned with. A Filipino immigrant who just wanted to fit in, she found her community amongst the reblogs. A $10 t-shirt campaign and almost 500K followers later, she's everyone's big sis who shows us how to grow up in public and keep it real on and off the gram.

Transparent: a better way to describe the most talented influencers than “authentic” and “organic.”

In this week's episode I chat with Teni Panosian (@tenipanosian) on maintaining a transparent brand over the past eight years and launching a transparent business (@mondaybornbeauty) during a pandemic.

You work hard to build your brand but without promotion, it's almost impossible to have a successful business. In this episode of Influencer Essentials I chat with A.V. Perkins of @avdoeswhat on how to self-promote with style, get others to promote your brand on your behalf, and land major opportunities (like digital host of HGTV's handmade) all before you have 10,000 followers.

Lindsay Silberman (@lindsaysilb) left her role as editor of a major digital media outlet to do it for the 'gram and she hasn't looked back since. In this episode of Influencer Essentials we talk building a loyal community (shout out to the #Silbsquad), mastering affiliate links and SEO, and using your influence to launch a brand of your own.