Influencers are humans that constantly evolve but it can seem like your social profiles want you to remain the same person forever. In this week's episode I chat with Francesca Murray of @onegrloneworld on how she successfully pivoted from travel to beauty post COVID-19, battled imposter syndrome to create three e-books, and figured out how to strike the right balance when her day-to-day job is what others do for fun.

Ever since her Tumblr days Jeanne Grey (@thegreylayers) was a force to be reckoned with. A Filipino immigrant who just wanted to fit in, she found her community amongst the reblogs. A $10 t-shirt campaign and almost 500K followers later, she's everyone's big sis who shows us how to grow up in public and keep it real on and off the gram.

Transparent: a better way to describe the most talented influencers than “authentic” and “organic.”

In this week's episode I chat with Teni Panosian (@tenipanosian) on maintaining a transparent brand over the past eight years and launching a transparent business (@mondaybornbeauty) during a pandemic.

You work hard to build your brand but without promotion, it's almost impossible to have a successful business. In this episode of Influencer Essentials I chat with A.V. Perkins of @avdoeswhat on how to self-promote with style, get others to promote your brand on your behalf, and land major opportunities (like digital host of HGTV's handmade) all before you have 10,000 followers.

Lindsay Silberman (@lindsaysilb) left her role as editor of a major digital media outlet to do it for the 'gram and she hasn't looked back since. In this episode of Influencer Essentials we talk building a loyal community (shout out to the #Silbsquad), mastering affiliate links and SEO, and using your influence to launch a brand of your own.