Influencer Impact

In this months episode of Influencer Impact, Ryan and Nicole sit down with Sara St. Hilaire and Philip Holmes of Swell Creative Group to explore how local creators helped pass Measure A in LA County. From strategy to storytelling, they unpack how community-rooted influence can power big wins and lasting change. While you're here, make sure to check out and subscribe to our Substack by the same name! Where we break down online discourse and audience behavior to harness social media for meaningful advocacy.

In this month's episode of Influencer Impact, we're diving into the digital frontlines of trans advocacy with two powerhouse voices from the ACLU: Justin Kipp, Artist & Influencer Engagement Strategist, and Gillian Branstetter, Communications Strategist for the ACLU's LGBTQ & HIV Project. From the viral potential of creator-led campaigns to the stakes of the U.S. v. Skrmetti case, we explore how social media can be a lifeline—and a battleground—for trans rights. Whether you're an advocate, an ally, or a creator looking to speak out, this conversation is a must-listen.

In this month's episode, we're joined by Val Cheney, our Director of Organizing, and Jiovanni Carrasquillo, our Senior Digital Relational Organizer, where we discuss how People First builds a vibrant, values-aligned creator community. We dive into how we manage to keep creators engaged, empowered, and ready to share the causes they care about most

For March, Ryan and Nicole sit down with Sophia, an Account Director at Fenton, to explore how organizations approach DEI and why it matters. Tune in for an insightful discussion on how we deploy real people to bring authentic voices to the conversation. Don't miss this must-read resource from Stanford: https://people1st.substack.com/p/whats-your-creativity-suppression

For February, Ryan and Nicole are joined by Natasha del Amo, Vice President of Paid Media at Precision Strategies. They discuss the role of influencers in nonprofit and corporate advocacy, the best ways to position creators for clients, and what Natasha is most excited about in 2025 marketing.