Influencer Insights

Creating an Instagram community as a content creator is one of the best ways to gain loyalty, boost engagement, and stay connected to your audience. 

When you make your audience feel like you care about them and support them they will become your biggest fans and advocates. And at the end of the day our audience and how engaged and loyal they are is our biggest asset. 

So how do you keep them engaged and loyal... Create community!  

Follow me on Instagram: www.instagram.com/thewhitethistle 

In this episode, I am joined by Lauren Derrett from Wear Em Out. We talk about how to keep your audience engaged, creating a sell-out launch, what are big no-no's as a brand looking to work with influencers, and why it is so important to always show your best and most authentic self online. 

Lauren is founder of Wear ‘em Out, the new award winning reusable period pads that since their launch in January 2020 have taken the world by storm

Aside from running the business, Lauren is a mother of 4 and a champion of women, on her socials she offers up her eco-curious findings in a non-judgmental way and always with a healthy side of refreshing honesty

Website https://wearemout.co.uk/

Instagram http://www.instagram.com/wearemoutpads

In this episode I am joined by Sally from @GettingStuffDoneInHeels for an honest chat about what it is really like to work as a Content Creator, why it is so important to establish yourself as a brand, know your worth as well as dealing with things such as contracts, creative briefs and trolls. 

Learn to make money as an influencer using these 3 revenue streams: 

Affiliate Marketing

Brand Collaborations

Product or Services 

So if you have tuned into this podcast chances are you are asking yourself ‘how can I actually start working with brands’

Maybe you have worked on a couple of ‘gifted/pr product’ campaigns and would like to start properly monetising your account

Or you have had a couple of paid campaigns but they just happened to be brands that slid into your DM’s or maybe sent you an email out of the blue so you aren’t 100% sure how the whole collaboration came about in the first place and so now you would like to understand the process a bit more so you can scale the monetisation aspect of your account. 

Or maybe you have only just started and the idea of being paid to collaborate with brands scares and excites you a little in equal parts but it is definitely something that you want to explore. 

In this episode I am going to give you 5 ways you can start finding brands to work with.

I want to talk about some of the prep work you need to do to get ready to start seriously working with brands. 

Like most things, you will reach a point where things get a bit more serious and just friendly chats back and forth in the DMs won't cut it for brands who are treating influencer marketing as a real part of their strategic marketing strategy. 

If they have set aside a budget specifically for influencer marketing, they will want someone who is taking things a little bit more seriously, has things together and can treat this like a real business and professional transaction. 

So, what exactly do you need to have in your back pocket when you want to work with and negotiate brand collaborations. 

We are going to be talking about a Media Kit, Rate Card, and Testimonials page.

Let's dive in.

Follow me over at www.thewhitethistle.com for more tips, tricks, and advice on how to monetise your influence.