Now, if you’ve spent any time on social media lately, you’ll know that the way brands connect with people is changing fast. It’s less about polished ads and more about real, relatable content - and that’s where today’s guest comes in.   

 Valerie is joined by Clodagh Henderson, content creator and founder of Nua Digital, a new Irish business offering content creation and digital marketing services. Clodagh’s right at the centre of this shift towards creator-led content and user-generated content, helping brands show up online in a way that actually feels authentic.