In this episode, I talk to an industry expert who is going to answer a question that I am asked all the time! Sinéad Carroll discusses how retailers and product creators can use influencers to grow engagement, position themselves in the market or to sell more. However, she explains that you can’t just through €50 at this and hope for the best, it must to become part of a longer-term strategy! This conversation is full of great insights, expert advice and practical tips from the owner of Ireland’s dedicated agency for digital influencer marketing.

Topics:

What is influencer marketing

Is it just a passing trend

How do you gauge the return on investment

Plans for the next few months