James Creech joins us today to talk about the growth, evolution, and possibilities of influencer advertising. This marketing tool developed its strength, reach, and effectiveness in the last decade and has become a great asset for the gaming and esports industry. 

James is the SVP of Influencer Strategy at Brandwatch; he is an Entrepreneur, Startup Coach and Advisor, Angel Investor, and host of the All Things Video podcast. James co-founded the recently acquired by Brandwatch, Paladin, where he honed his influencer strategist craft. 

Our conversation revolves around online marketing growth and evolution. We analyze the changes in online content consumption, the possibilities the internet opened for the video industry, and how those changes affected how brands engage with their audiences. James shares his experiences as an entrepreneur, why he decided to start his own thing, and describes his feelings, mistakes, and correct decisions made during the acquisition process. We also talk about influencer marketing as an answer to interruptive advertising and where companies should start to look to engage with their audiences.  

Resources:

Visit Brandwatch's website: https://www.brandwatch.com/.

Listen to the All Things Video Podcast with James Creech: https://podcasts.apple.com/us/podcast/all-things-video/id1048524075.

Connect with James on LinkedIn: https://www.linkedin.com/in/jlcreech/

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