This week, Shahin is joined by Taryn Williams and Joe Rezendes from #Gifted, to chat about influencer marketing in the B2B space.

The episode covers the following:

• How to integrate influencer marketing into your strategy
• The difference between B2B and B2C influencer marketing
• In-house vs external influencers
• The importance of User Generated Content (UGC)

Taryn Williams is a multi-award-winning founder and CEO and over the course of 20+ years has earned a reputation as one of Australia’s most prolific entrepreneurs at the intersection of talent, media, and technology.

Taryn is a sought-after commentator on tech, entrepreneurship, and business and is a Board Director of Next25, Digital + Technology Collective, board advisor to All G Foods, Lamborghini FAB, and host of the Vodafone Business Web Series and Podcast. She has appeared extensively in the media and is a speaker of choice for leading conferences, including Vivid Sydney, Online Retailer, Business Chicks, ADMA Global Forum, The Collective Hub’s Kick Start Smart, and Mumbrella (B2B, Luxury and 360).

Joe Rezendes is an Engineering Manager at #Gifted and Managing Partner of Rezeverse LLC. With a background in marketing and software engineering, Joe has worked with some of the largest software companies in the world.

At Rezeverse, Joe creates digital worlds for online communities and virtual conferences, and at #gifted, he empowers brands to unlock the power of full-scale influencer marketing campaigns.

Resources mentioned in this episode:

• Leading Change At Work - Adam Braus
• Bluefishing - Steve Sims
• Trends Newsletter - Hustle
• The Prof G Pod - Scott Galloway
• Neil Patel
• Total Annarchy - Ann Handley
• Kara Swisher

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Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.

We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]