"You would want to be in line with an affiliate that is of [the] same mindset because they're gonna have a following of people… that are in line with who you think your ideal customer is."
In episode 75 of the Customers Who Click podcast, I sat down with Arlen Robinson to discuss what affiliate marketing is and how it relates to influencer marketing. We also talk about what mistakes hold brands back from their profits, and how brands & affiliates can survive a cookie-free world.
Affiliate marketing has roughly two types: one of them is affiliates that run coupon code promotions through paid traffic and create review websites. The other is where a brand actively seeks partnerships with content creators to extend its reach to the influencer’s audience. If your brand is growing fast and wants to capitalize on success with affiliate marketing, it must identify the highest-grossing affiliates/influencers and reward them appropriately. 
Arlen Robinson is a seasoned business owner and co-founder of Omnistar Affiliate Software which gives businesses the opportunity to set up and manage their own affiliate and customer referral programs. He has over 20 years of experience in managing various aspects of his company. He also has a weekly podcast called the Ecommerce Marketing Podcast in which he interviews various marketing experts about successful eCommerce marketing strategies.
You can see Arlen’s work, find his podcasts, and connect with him on his website. You can also learn more about the Omnistar Affiliate Marketing tool on osiaffiliate.com.