jobTopia with Tony Moore

Influencer Marketing using Geo-Targeting with Martin Pamensky, CEO and President Simply Delish Desserts E136

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Influencers can drive retail sales, but a brand needs a sophisticated and coordinated marketing campaign to make retailers take notice. Today I am joined by the President and CEO of Stanmar International and the dessert brand, Simply Delish. Martin Pamensky built a successful brand through strategic partnerships and influencer marketing, and they are fighting childhood hunger by donating quality food to kids in need. 

  • Origin story
  • The ready-to-eat category dwarfs the center of the isle grocery store in sheer volume. 
  • Stevia partnership
  • Geo-targeting
  • Influencer campaign
  • Art Photography
  • Online community with eye-popping recipes 
  • Mission - ending childhood hunger

    • Connect with Martin on LinkedIn: https://www.linkedin.com/in/martin-pamensky-ba517aa/

    Simply Delish: https://simplydelish.net/

    Recipes: WOW! https://simplydelish.net/grid/

    About your Host Tony Moore and the Winning at Work podcast:

    • Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
  • Join me on my mission to discover what makes these companies different, better, and special.
  • Episode 136 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
  • Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

    • Music from Uppbeat:

    https://uppbeat.io/t/soundroll/get-the-funk-in
    License code: SF3WUKBUJQULFHXE

     

     

     

     

     

     

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    jobTopia with Tony MooreBy Tony Moore
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