Today’s episode introduces our latest series for brands, Influencer Drops. Understandably, if you follow us on social (and if you don’t—you should) you may have some questions about it these drops, like, what are they? Why am I not on the list? How would one get on said lists?

James also covers four things that impact influencer selection, how to play to your personal strengths, and treating your profile as a marketing site.