Negronis with Nord

Welcome to Negronis with Nord. This week we’re bringing back a timeless classic: the James Nord solo show! James brings some boots on the ground insight from the Fohr instagram account and what he learned about timidity in content creation.

0:00 Introduction
0:28 Get your copy of The Almanac of Influence
0:57 Being Timid in Content Creation
1:48 How frequently are influencer’s content getting 2x the views of their following?
2:29 James’ first green screen 
5:47 POV is key
7:19 Optimize for conversation in your comments section
8:52 Non-Alcoholic negroni taste test
9:53 Buy James’ car!!!

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About Negronis with Nord
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.

Cheers, and thanks for listening.

Welcome to Negronis with Nord! Our guest this week is Tyra Booker, a former beauty youtuber turned Social Director of Ilia Beauty. In this week’s episode, we talk about how personal and brand social strategies differ, how to build a year long social campaign plan, and how she ended up as a cameo in Charli XCX’s “Guess” music video.

Follow Tyra on Instagram: @tyrabookerrFollow Ilia on Instagram: @iliabeauty

 This episode includes:
 0:00 Introduction
1:17 How the hell did you end up in a Charli XCX music video?
4:07 Do you have a sense of what you want to be known for?
10:40 Are you happy with your choice to go to school instead of becoming a full time influencer when you were younger?
15:04 How do you think about driving social performance in the work you're doing?
17:23 How do you plan out your year of social campaigns?
33:12 How can influencers who want to work with Ilia stand out?
50:09 Do you have pushback internally when laying out social strategies?
51:38 How do you balance creator authenticity with brand goals in partnerships?
58:58 Who is your favorite follow right now?
1:01:21 What should the role of trends be for brands and influencers?

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About Negronis with Nord 
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.

Welcome to Negronis with Nord! This week, Casey Lewis joins us – Her Substack, Afterschool, analyses youth culture trends and has become a north star for how we think about marketing to Gen Z. We discuss her fascination with youth culture, the difference between memes and trends, and how to navigate the ever-changing internet.

Subscribe to Casey’s Substack: https://afterschool.substack.com/
Follow Casey on Instagram: https://www.instagram.com/caseymorrowlewis/?hl=en
Follow Casey on TikTok: https://www.tiktok.com/@caseymorrowlewis

This episode includes:
0:00 Introduction
2:51 What is it that has you dedicate your life to studying youth culture?
4:57 What was the first trend you remember actively participating in?
8:48 What’s the difference between Gen Z when it comes to approaching trends and identity?
11:54 Is the interenet allowing for kids to have more expression?
14:54 What does counter-culture look like to today’s generation?
16:16 What are the misunderstands about Gen Z youth culture?
20:07 Do you talk about micro trends v. bigger forces differently?
22:32 Where’s the line between meme and trend?
28:04 Are trends controlled by the people or from corporations?
32:32 Why is it important to market to Gen Z?
37:52 How do influencers navigate the changing internet?
45:43 What do Gen Z & Gen Alpha want out of influencers?
50:32 What can you do to transform a company, long term? 
50:37 What can marketers do tomorrow to be better at their jobs?
55:06 Are we going to have big brands anymore?
59:22 What would be your dream brand to revitalize?
1:02:10 Who are your favorite follows right now?
1:04:57 Is youth culture the same just in a different distribution method?
1:11:22 How do you think about promoting the substack?
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About Negronis with Nord

Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for watching.

Make sure to subscribe to the Fohr YouTube channel to get notified of new episodes!

Welcome to Negronis with Nord! This week, Piper Phillips joins us – a marketer, content creator, and musician we were introduced to when she shared her journey of leaving her corporate job on TikTok. We discuss how she came to the decision, the difference in content peformance across platforms, and how she’s learning to transition from one content niche to another.
Follow Piper on Instagram: @piperphillips 
Follow Piper on TikTok: @pipercassidyphillips
This episode includes: 
0:00 Introduction 
2:57 How did you know you were ready to quit your job? 
5:13 Did you think about how your content was going to evolve? 
6:35 What was the reaction from your audience when you quit? 
8:14 Do you feel like you’ve redefined yourself since then? 
9:54 How much has virality driven your growth?11:16 What is the category of “viral" that best gains you followers?
12:38 Do you have a sense when you’ve made something that is natural? 
14:02 How has your relationship with the performance of your content changed? 
17:43 How do you get the courage to film yourself out in the world?
22:19 What is the pervading feeling amongst your peers about what they want? 
25:20 How much are you thinking about moving your TikTok audience to Instagram?
31:30 Is there anything you miss from your corporate job?
32:55 Are you doing things to replace the company at the workplace?
34:16 What’s your dream creator/influencer partnership?
34:56 Who are some of your favorite follows right now?
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About Negronis with Nord
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.

Cheers, and thanks for listening.

Welcome to Negronis with Nord! Our guest this week is Nicky Reardon, a content creator and social strategy consultant who’s whip-smart analyses of the influencer marketing space is shared weekly in our Slack channels.

In this week’s episode, we talk about emerging creator archetypes, the nuances of believability vs. truth, and the bratification of the Harris campaign!

Follow Nicky on Instagram: @nicky.reardon
Follow Nicky on TikTok: @nicky.reardon
Subscribe to his Youtube Channel: https://www.youtube.com/@nicky.reardon

This episode includes:
0:00 Introduction
5:58 What is the “You before I” effect?
11:12 What do you think the essence of the creator is now?
15:21 How do you think relatability and companionship adapt?
21:14 What is the impact of believability vs. truth?
24:59 What’s your initial reaction to the Harris campaign so far?
28:14 How do you guide clients from telling jokes vs. talking product?
38:34 Who’s your favorite follow right now?

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About Negronis with Nord
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.

Cheers, and thanks for watching.

Welcome to Negronis with Nord!
This week, Tembe Denton-Hurst joins us – a beauty and culture writer at The Strategist, Author of Homebodies, and the mind behind the popular Substack newsletter, Extracurricular.

Follow Tembe on Instagram: @tembae 
Subscribe to her Newsletter, Extracurricular: https://tembe.substack.com
This episode includes:
 0:00 Introduction
2:08 How do you explain what Substack is?
8:38 What are we losing & gaining from the rise of Substack?
13:47 How do you build a successful Substack with paying subscribers?
19:07 Substack: Is it a place to grow, or a place to push your following?
23:23 Is it hard to maintain your unique POV if you’re constantly trying to build?
26:07 For the average person, how many Substacks do you think they’ll follow?
33:44 How has your different path impacted your life and career?
41:47 What do you think happens if we lose these communities that help forge artists?
52:08 Will Substack writers hire freelance editors?
57:22 What does it look like for marketers who want to market on Substack?
59:49 BookTube or BookTok?
1:05:25 What is your favorite follow right now?

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About Negronis with Nord

Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for watching.

”From Van Gogh’s murder to “Year in Review” reels.

We are back and talking about internet trends that are already shaping 2024. In this episode of Negronis with Nord, James talks about some iconic trends to already hit the internet such as the viral Stanley Cup; the edible (and short-lived) Pop Tart mascot; the 2023 "Year in Review" reel trend; and how internet culture becomes culture.

Stay tuned for our episode next week featuring influencer and brand owner, Lindsay Silberman!

Did we get our 2023 influencer marketing predictions right?? Welcome to Negronis with Nord.

In this episode, James discusses what 2023 predictions we got right for influencer marketing (and of course, those we got wrong). He discusses how influencer marketing has grown despite financial headwinds, niche creator vetting, whether creators can earn revenue through performance bonuses, and more.

Programming Note: This will be our final episode of 2023, check back in the new year for some new exciting items and guests. Cheers!

This episode features a special guest, the king of fit checks and D.C's Most Eligible Bachelor - Tony Polcari.

In this in-depth conversation, James and Tony sit and discuss his journey, passion for positivity, his coined topic of vibrant masculinity, and the beloved P Hive.

We also asked the burning question…Tony P, are you for real?

Is it too late to find any last-minute holiday campaigns in this edition of Negronis with Nord?

James touches on when influencers are sourced for holiday content and if there are any last-minute deals up for grabs, bypassing a brand’s affiliate program for paid opportunities, Ben Affleck cheating on Dunkin’ with Starbucks, and more.