In todays episode of Negroni's With Nord, James wants to know your take on the Sydney Sweeney American Eagle commercial that's created a stir. Was this bad marketing? Good marketing? Was it intentional?

Later we talk about influencers being "taken advantage of" vs "taken for granted" and how you can avoid both by being strategic and staying top of mind to potential partners.

And in the last section, James talks about how performance is going to put the focus on dollars per view as generative AI becomes more advanced.