Negronis with Nord

In this special episode of Negronis with Nord, guest host Parish Hayes, Creative Strategist, sits down with our very own editor Aaron Murray Vazquez to talk Threads.

At first self-acclaimed Threads hopefuls, these two dig into what needs to change to make Threads a sustainable platform (especially for ex-Twitter users); how brands should show up; and what sponsored content might look like.

We’ve all seen them, the unhinged moments from brands on TikTok, Threads, etc. But is being unhinged a wise move for brands on social media? (Even if it is trending?)

On this episode of Negronis with Nord, our guest host, Parish Hayes, delves into a few unhinged brands that are crushing it and those who may be missing their mark.

He also talks about how the right influencer can help bring that unhinged spark to a brand’s social strategy without losing brand tone & messaging.

Creators, have you ever fallen out of love with creating content? Maybe your engagement is down and you're considering how to get out of a 'flop era.'

In this episode, James discusses what it means to experience a "flop era" on Instagram.

He also shares tips on how to navigate a dip in social media engagement and emphasizes the crucial role of rediscovering the passion behind content creation.

We would also like to congratulate James on his upcoming wedding! 🥂 💍

Check back weekly for more Negronis with Nord episodes.

As a creator, do you know what to charge on TikTok?

In this episode, James shares a formula for pricing on TikTok & what happens when you boost your content on Instagram as a content creator.

He also touches on the new law concerning child influencer trust funds that the state of Illinois introduced and signed into place. (Effective July 1st, 2024)

We also dive into if brands are looking for podcast partnerships in their marketing mix and James' take on the best salad in NYC.

Welcome to Negronis with Nord. This week's Zoom episode features a special guest - Lindsey Rowley, a member of the 2023 Sephora Squad.

In this in-depth conversation, James and Lindsey discuss how she started her career in content creation, navigating success while staying true to oneself, advice for emerging beauty creators, her impressive number of Sephora Squad testimonials, creator mental health, unique video editing styles, and more.

In this episode, James covers his thoughts on overcoming the anxiety of irrelevance and the fear of losing everything; how to build a loyal community for long-term success; how to plan for financial stability as an influencer. He also gives the latest Threads updates & his predictions. (Warning - it may be a little grim)

In this episode, James talks about Twitter's rebranding to 'X' and shares his experience with imposter syndrome in influencer marketing. He gives tips on growing as a creator, embracing new challenges; interacting with online communities; responding to DMs and comments; & more.

In this episode of Negronis with Nord, James talks about Meta’s newest app, Threads. He covers his thoughts on the app; posting guidelines for starting out on Threads; how creators can use Threads; how influencers can choose a content category; & more.

🪡 Threads Blog: https://www.fohr.co/blog/instagram-threads-is-live-metas-newest-app-plus-three-benefits-for-influencer-marketing?utm_source=youtube&utm_medium=social&utm_term=organic&utm_campaign=leads-all-insights-nwn66-fohrblog-push-threadsislive-july19

In this episode of Negronis with Nord, James discusses the Bud Light & Dylan Mulvaney controversy and shares his thoughts; how creators can determine their influencer market rates; the definition of a 'lifestyle' influencer; tips on creating stand-out content; and more.

🎫 AdAge Article: https://adage.com/article/digital-marketing-ad-tech-news/influencer-trips-shein-controversy-teaches-brands-about-hosting-creators/2503191

⭐ Business of Fashion: https://www.businessoffashion.com/articles/marketing-pr/lessons-from-influencer-marketing-mishaps/?utm_source=newsletter_dailydigest&utm_medium=email&utm_campaign=Daily_Digest_100723&utm_content=intro

In this episode of Negronis with Nord, James talks about the Shein influencer trip controversy (#sheinontheroad) and stresses the importance of charging appropriate fees; using precise language in contracts; endorsing brands that align with your values (especially when working with controversial brands); calculating reach percentages on TikTok & Instagram; & more.

How to Avoid a Bad Trip Guide ✈️: https://www.fohr.co/campaigns/how-to-avoid-a-bad-influencer-trip?utm_source=youtube&utm_medium=social&utm_term=organic&utm_campaign=leads-all-PDF-download-NwN-Ep64-Badtrip-pdf-download-youtube

📲 Shein on the Road - Fohr Blog: https://www.fohr.co/blog/shein-on-the-road-lessons-for-brands-influencers-everyone-else?utm_source=youtube&utm_medium=social&utm_term=organic&utm_campaign=leads-all-insights-NwN-Ep64-Fohrblog-sheinontheroad-push