In this episode of Negronis with Nord, James talks about the Shein influencer trip controversy (#sheinontheroad) and stresses the importance of charging appropriate fees; using precise language in contracts; endorsing brands that align with your values (especially when working with controversial brands); calculating reach percentages on TikTok & Instagram; & more.

How to Avoid a Bad Trip Guide ✈️: https://www.fohr.co/campaigns/how-to-avoid-a-bad-influencer-trip?utm_source=youtube&utm_medium=social&utm_term=organic&utm_campaign=leads-all-PDF-download-NwN-Ep64-Badtrip-pdf-download-youtube

📲 Shein on the Road - Fohr Blog: https://www.fohr.co/blog/shein-on-the-road-lessons-for-brands-influencers-everyone-else?utm_source=youtube&utm_medium=social&utm_term=organic&utm_campaign=leads-all-insights-NwN-Ep64-Fohrblog-sheinontheroad-push