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Negronis with Nord episodes
- Habits of Easy-to-Work-with Creators, Reels vs. Photo Deliverables, & Get to Know Fohr - Ep. 63Welcome to Negronis with Nord. In this episode, we cover Fohr’s recent Dad influencer article in the New York Times; our top habits of easy-to-work-with creators; the power of a quick email response; if brands prefer IG Reels vs. static photos, and more.
⭐️ NYTimes: https://www.nytimes.com/2023/06/13/style/dad-influencers.html?mc_cid=5a48a977cc&mc_eid=56c25abfd2
📲 IG Best Practices: https://www.fohr.co/blog/influencer-marketing-best-practices-8-tips-for-instagram-stories?utm_source=youtube&utm_medium=social&utm_term=organic&utm_campaign=leads-all-insights-ep63-june28-igbestpractices-yt-description
🎙️WCBSAM - Newsline: https://www.audacy.com/podcast/wcbsam-on-demand-ffbd1/episodes/newsline-influencers-over-50-are-expanding-their-presence-on-tiktok-40bd114 min - Succession, Scandoval, & Sponcon that Works, feat. Sophie Wood - Ep. 62Welcome to Negronis with Nord. This week’s episode features a special guest — a 5-time podcast feature, resident Gen Z, and Senior Creative Strategist at Fohr, Sophie Wood. In a pop culture recap, James and Sophie discuss how TV, social media, and creators work together to make pop culture moments go viral. The two dive into the cultural moment of ‘Scandoval’ from Vanderpump Rules, TV viewership spikes from social media among shows like Succession & the Idol, how brands can jump on these pop culture moments, and more19 min
- Are Brands Fooled by Fake Followers; Negotiating Influencer Rates; & Creative Audits - Ep. 61James discusses buying fake followers and your follower health, negotiating influencer rates, and when a creative audit might be necessary for your feed.13 min
- How Brands Choose Their Influencers - Ep. 60In this episode of Negronis with Nord, James discusses what goes into the influencer selection process — including brand fit, strategy, target audience, knowing what goes into influencer selection, and how can creators increase their chances of being selected.
Through the Fohr platform, we filter influencers based on criteria like follower count, location, brand mentions, and statistics from your content. To check out your stats - Create or login to your Fohr account: https://app.fohr.co/log-in16 min - Do Influencers Need Agents to Get Brand Deals, Nano-Influencers, & Influencer Courses - Ep. 59Welcome to Negronis with Nord. In this episode, James discusses the pros and cons of influencers working with agents or managers. How to strategize as a micro/nano-influencer when looking for brand collaborations; are influencer courses educational or a scam & more…17 min
- YouTube Branded Partnerships, Pinterest Campaigns, Instagram Updates & More - Ep. 58Welcome to Negronis with Nord. In this episode, we discuss the latest updates from Instagram, including a convenient auto-swipe feature for carousels, tips for bilingual creators to maximize their reach with auto-captions. We also dive into the idea of Youtube-branded sponsorships, Pinterest influencer campaigns, and more.15 min
- AI Takes over Negronis with Nord - Ep. 57Welcome to Negronis with Nord. In today's episode, we explore the idea of whether AI can replace James. To help us out, we've enlisted the help of Chat GPT to write a script for Negronis with Nord. James (or is it Chat GPT?) shares his insights on how to stand out as an influencer in today's crowded market.8 min
- How to Maximize Earnings, Disclose Paid Partnerships, & Protect Your Creative Content - Ep. 56Welcome to Negronis with Nord. In this episode, we dive into the topic of content optimization and why you should be vulnerable with your audience; FTC Compliance for sponsored content; how to safeguard your creative work; how to navigate usage rights with brands, & more.13 min
- Is Long-Form Content Dead? Plus Lemon8, Q2 Spend, & More - Ep. 55Welcome to Negronis with Nord. In this episode, we answer a few viewer questions. In a rapid-fire style, James touches on the TikTok hearing news, answers ‘is long-form content dead?’; shares thoughts on the new Lemon8 app; forecasts brand spend in Q2; & more…16 min
- Influence for Good: A Conversation w/ Merrill Hersam, VP of Creator Success, Urban Legend - Ep. 54Welcome to Negronis with Nord. In this episode, Merrill Hersam, VP of Creator Success at Urban Legend, joins James to discuss how creators can use their following for good. They also explore ways to incorporate cause-based items into content more seamlessly. Urban Legend is a platform that powers idea-driven campaigns, mobilizing trusted content creators to promote important issues and drive audiences to action.
Check out Urban Legend here 📱: www.urbanlegend.co24 min
About Negronis with Nord
From the publisher's feed
An audio footprint of Negronis with Nord, a weekly show about influencer marketing hosted by Fohr CEO James Nord.
Influencers know what resonates with their followers. Brands know their…
Influencers know what resonates with their followers. Brands know their…
product and how to sell it effectively. But we'll guess that neither party spends a lot of time trying to understand the business of influencer marketing. That's where this series comes in.
Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, content creator, brand ambassador, or marketing professional on the brand side.
Check us out at fohr.co.
Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, content creator, brand ambassador, or marketing professional on the brand side.
Check us out at fohr.co.