Welcome to Negronis with Nord. In this episode, we cover Fohr’s recent Dad influencer article in the New York Times; our top habits of easy-to-work-with creators; the power of a quick email response; if brands prefer IG Reels vs. static photos, and more.

⭐️ NYTimes: https://www.nytimes.com/2023/06/13/style/dad-influencers.html?mc_cid=5a48a977cc&mc_eid=56c25abfd2

📲 IG Best Practices: https://www.fohr.co/blog/influencer-marketing-best-practices-8-tips-for-instagram-stories?utm_source=youtube&utm_medium=social&utm_term=organic&utm_campaign=leads-all-insights-ep63-june28-igbestpractices-yt-description

🎙️WCBSAM - Newsline: https://www.audacy.com/podcast/wcbsam-on-demand-ffbd1/episodes/newsline-influencers-over-50-are-expanding-their-presence-on-tiktok-40bd1

Welcome to Negronis with Nord. This week’s episode features a special guest — a 5-time podcast feature, resident Gen Z, and Senior Creative Strategist at Fohr, Sophie Wood. In a pop culture recap, James and Sophie discuss how TV, social media, and creators work together to make pop culture moments go viral. The two dive into the cultural moment of ‘Scandoval’ from Vanderpump Rules, TV viewership spikes from social media among shows like Succession & the Idol, how brands can jump on these pop culture moments, and more

James discusses buying fake followers and your follower health, negotiating influencer rates, and when a creative audit might be necessary for your feed.

In this episode of Negronis with Nord, James discusses what goes into the influencer selection process — including brand fit, strategy, target audience, knowing what goes into influencer selection, and how can creators increase their chances of being selected.

Through the Fohr platform, we filter influencers based on criteria like follower count, location, brand mentions, and statistics from your content. To check out your stats - Create or login to your Fohr account: https://app.fohr.co/log-in

Welcome to Negronis with Nord. In this episode, James discusses the pros and cons of influencers working with agents or managers. How to strategize as a micro/nano-influencer when looking for brand collaborations; are influencer courses educational or a scam & more…

Welcome to Negronis with Nord. In this episode, Merrill Hersam, VP of Creator Success at Urban Legend, joins James to discuss how creators can use their following for good. They also explore ways to incorporate cause-based items into content more seamlessly. Urban Legend is a platform that powers idea-driven campaigns, mobilizing trusted content creators to promote important issues and drive audiences to action.

Check out Urban Legend here 📱: www.urbanlegend.co