Welcome to Negronis with Nord. Today’s episode is about defining authenticity. Relationships are built on trust, and trust is built on honesty. What happens if you break your trust with your followers?

Welcome to Negronis with Nord. Today’s episode answers a viewer question about which is a bigger barrier to entry to getting more brand deals and building brand relationships – follower count or content style / aesthetic?

Welcome to Negronis with Nord. Today’s episode is about Emma Chamberlain and her ability to remain true to her audience even with fame & wealth. Sophie and James discuss how to not lose sight of your audience and their needs as you grow and evolve.

Welcome to Negronis with Nord. Today’s episode covers why brands are anecdotally seeking influencers with a 9-5 corporate job–they want more varied storytelling. Here’s why this is happening and what any creator can provide, no matter your profession.

Welcome to Negronis with Nord. Today’s episode is about how TikTokers scammed their way into NYFW (and the truth behind fashion shows), brand focus on ROI in the recession, shifting from simple content creation to an ambassador marketing mindset, maintaining your creative flow during burnout, & so much more.

Welcome to Negronis with Nord. Today’s episode answers a viewer question on production value: Does “easier” content to create mean less money for creators? Watch to hear how content quality and production can (and should) impact influencer rates.

Today’s episode is about how to sustain your creative career as an influencer in a demanding and ever-changing marketing environment. We also cover BeReal’s format and why that’s gaining attention, David Sedaris, owning your own creative craft, setting goals and parameters for yourself as you venture down your influencer path, and more.

Welcome to Negronis with Nord. Today’s episode covers 3 topics: Taylor Swift’s latest album release on Instagram and how she embraced shareability; should you hop on the latest trends?; and a new shift towards simpler transitions on TikTok.

Welcome to Negronis with Nord. Today’s episode is about how to be proactive with your holiday sponsored post planning and key things to keep in mind.

Welcome to Negronis with Nord. Today’s episode is about a 41% decrease in TikTok accounts with +1M followers year over year. If TikTok follower growth is slowing down, what does that mean for creators? Plus, James’ not-so-subtle opinions on BeReal.