Negronis with Nord

James is out of the country! So fan favorite Sophie Wood hosts this week's "Negronis With Nord" (aka Ghia With The Girlies when she's in charge). Sophie asked her audience on Instagram (@goodwoodx) : "Ask me any questions related to influencer marketing, social, advertising, Fohr, etc and I'll answer it in the next episode :)"

This week we dig into those questions and her insights. Make sure to like and subscribe and feel free to ask questions in the comments and we'll answer them in future episodes! Plus a SCORCHING HOT review of the new A24 film "Materialists".

Follow Fohr on instagram:  @fohr.co 
Follow Sophie on instagram: @goodwoodx
Follow Fohr on LinkedIn:  /fohr-card
Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup
Subscribe to Sophie's Substack "Third Drawer": https://thirddrawer.substack.com/
For press inquiries, email [email protected] 

0:00 - Intro: Episode 3 of Ghia With The Girlies
01:28 - Sophie Wood's Mailbag
01:50 - Q No.1: Does Fohr Do Trainings?
02:57 - Q No. 2: The Difference Between Influencer v. Content Creator?
04:33 - Q No. 3: Pros / Cons of A.I. for Content Creation?
05:51 - Q No. 4: How Marketers Better Adapt to A.I.?
07:36 - Q No. 5: Most Successful Genre in Influencer Marketing?
09:31 - Q No. 6: Who Works At Fohr?
11:24 - Q No. 7: Best Workflow Software?
13:32 - Outro
13:56 - The Final Final: Sophie Reviews "Materialists"

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About Negronis with Nord
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in.

Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.

Cheers, and thanks for listening.

Welcome back to Negronis with Nord. Today, James looks back on the 2025 predictions he made back in Episode 95, and sees what he’s gotten wrong or right.
 
0:00 - Intro: James reunites with Tim and thoughts on Guinness
02:00 - Prediction #1: TikTok will not be banned
03:00 - Prediction #2: Clothing GRWMs > Beauty GRWMs
03:26 - Prediction #3: Ozempic becomes more socially acceptable
04:00 - Prediction #4: Brands will pivot to right-of-center
04:50 - Prediction #5: More platforms will gain influence
05:14 - Prediction #6: 40-year-old influencers continue to rise
06:10 - Prediction #7: Less influencer trips, more IRL events
06:45 - Prediction #8: More people want to be influencers
07:38 - Prediction #9: “Going live” / IG Live becoming more popular
07:54 - Prediction #10: Changing of the guard in the creator sphere
08:25 - Outro & Credits 

Follow Fohr on instagram:  https://www.instagram.com/fohr.co/
Follow James on instagram: https://www.instagram.com/jamesnord
Follow Fohr on LinkedIn: https://www.linkedin.com/company/fohr-card/
Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup
For press inquiries, email [email protected] 

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About Negronis with Nord 
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in.
 
Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.
 
Cheers, and thanks for listening.

Welcome back to Negronis with Nord. Today, James answers viewer questions about why he doesn’t think of YouTube as a social platform, and how being in a viewership rut affects your brand partnerships and what you can do about it.
 
Also, the Fohr team is in Cannes! If you’re there, shoot James a DM on Instagram. We’d love to see you.
 
Finally, James was the first-ever guest on marketing leader Dina Fierro’s new podcast “Origins of Influence,” which you can listen to on Apple Podcasts and Spotify.
 
0:00 - Fohr’s going to Cannes, LA vs NY, James on Origins of Influence Podcast
03:48 - Viewer Question One: James’ POV on YouTube
07:06 - Viewer Question Two: The 8 Mile Method
11:35 - Outro & Credits 

Follow Fohr on instagram:  https://www.instagram.com/fohr.co/
Follow James on instagram: https://www.instagram.com/jamesnord
Follow Fohr on LinkedIn: https://www.linkedin.com/company/fohr-card/
Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup
For press inquiries, email [email protected] 

----
About Negronis with Nord 
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in.
 
Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.
 
Cheers, and thanks for listening.

Happy 100th episode of Negronis with Nord! Today, James answers a viewer question from @Swizzying: “Lately, there's been a lot of talk about changes to the instagram algorithm and how views are dropping across the board. From your perspective, what impact does that have on brand deals? And how do you think creators should adapt or navigate this shift?”. Also, you can admire James’ spray tan.
 
00:00 - Intro 01:05 - Viewer Question | Why My Views Are Down and What Can I Do About It
07:20 - Outro & Credits 

Follow Fohr on instagram:  https://www.instagram.com/fohr.co/ Follow James on instagram: https://www.instagram.com/jamesnord Follow Fohr on LinkedIn: https://www.linkedin.com/company/fohr-card/ Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup For press inquiries, email [email protected]

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About Negronis with Nord 
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in.
 
Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.
 
Cheers, and thanks for listening.

Welcome to Negronis with Nord. Today, James answers a listener question of “How does Fohr pick creators for a campaign?”, talks about best practices for shooting your shot to work with a brand, and gives a little recap on Fohr’s annual Black Tie Party and first-ever #FohrConference.
 
00:00 - Intro
00:42 - View Question | Fohr’s Influencer Selection Process
04:25 - Best Way to Get Brands to Work With You
07:06 - Cold Outreach Case Study | Gnome Life on Tumblr
09:25 - Fohr Conference and Black Tie Party Recap
10:07 - Client FAQ No. 1 | Re-targeting Your Audience
11:49 - Outro & Credits 

Make sure you’re following Fohr on Instagram and LinkedIn to see clips from the Fohr Conference! 

Follow Fohr on instagram:  https://www.instagram.com/fohr.co/ Follow James on instagram: https://www.instagram.com/jamesnord Follow Fohr on LinkedIn: https://www.linkedin.com/company/fohr-card/ Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup For press inquiries, email [email protected]

----
About Negronis with Nord 
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in.
 
Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.
 
Cheers, and thanks for listening.

Welcome to Negronis with Nord. Today, Fohr’s Director of Strategy Sophie Wood is filling for James as he’s in Tampa for the DICK’S Varsity Team Orientation. Sophie answers two FAQs she’s been hearing from clients lately: What is the value in working with influencers who have overlapping audiences / followers (enter, “Influence Mapping”), and What’s the value in working with the same influencer over and over?
 
00:00 - Intro
00:52 - Cinema with Sophie | New Letterboxd Top 4
01:29 - Client FAQ No. 1 | Overlapping Influencers
04:01 - Fohr's Influencer Mapping™
07:09 - Influence Map Case Study | Rothy's
10:07 - Client FAQ No. 1 | Re-targeting Your Audience
11:11 - In Summary
11:50 - Outro & Credits 

To see what James and the rest of the Fohr team were up to in Tampa this week, head to https://www.instagram.com/dicksvarsityteam/.
 
Follow Fohr on instagram:  https://www.instagram.com/fohr.co/
Follow Sophie on instagram: https://www.instagram.com/goodwoodx/
Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup
For press inquiries, email [email protected] 

----

About Negronis with Nord 
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in.
 
Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.
 
Cheers, and thanks for listening.

Welcome to Negronis with Nord. Today, James talks about the benefits of setting up accountability structures after coming off of a quarterly board meeting, H&M’s use of AI to create digital doubles of models, and how influencers are represented in movies and TV.
 
As mentioned, James and the Fohr team are headed to Tampa, Florida this week for the DICK’S Varsity Team orientation #DVTOrientation. Learn more about that program at https://www.dicksvarsityteam.com/ and follow along at https://www.instagram.com/dicksvarsityteam/. Congratulations to the 50 members who made the team!
 
Follow Fohr on instagram:  https://www.instagram.com/fohr.co/
Follow James on instagram:  https://www.instagram.com/jamesnord/
Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup

For press inquiries, email [email protected] 

---- 
About Negronis with Nord 
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in.
 
Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.
 
Cheers, and thanks for listening.

Welcome to Negronis with Nord. Today, James is answering a viewer question about pitching yourself to brands, advocating for Botox, and geeking out over Ryan Coogler's new movie, 'Sinners'

Follow Fohr on instagram: instagram.com/fohr.co
Follow James on instagram: instagram.com/jamesnord
Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup
For press inquiries, email [email protected]

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About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in.

Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.

Cheers, and thanks for listening.

Welcome to Negronis with Nord. Today, James is breaking down how the new administration’s tariffs will affect influencers and creators.

Follow Fohr on instagram: https://www.instagram.com/fohr.co/
Follow James on instagram: https://www.instagram.com/jamesnord/
Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup

For press inquiries, email [email protected]

----
About Negronis with Nord

Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in.

Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.

Cheers, and thanks for listening.

Welcome to Negronis with Nord. We’re closing out the year with a Fohr classic: Industry Predictions! James has taken a long, hard look into his (proverbial) crystal ball, and from it has pulled the juiciest predictions in the world of influencer marketing for 2025 and beyond!

Agree with James’ predictions? Disagree? Think he missed something? Let us know all your thoughts in the comments below.

Follow Fohr on instagram: https://www.instagram.com/fohr.co/
Follow James on instagram: https://www.instagram.com/jamesnord/
Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup
For press inquiries, email [email protected]

----

About Negronis with Nord 

Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for watching. Make sure to subscribe to the Fohr YouTube channel to get notified of new episodes!