Influencers of Sponsorship Marketing - a Roth Revenue Podcast

Mark is President & CEO of T1 – one of Canada’s top experiential marketing agencies. He is the definition of an Influencer of Sponsorship Marketing. He has parlayed his passion for meaningful connections, events and helping brands drive business results into a successful business. And he’s never short on opinion.

T1 turns 25 on May 16th. And sponsorshipX – the world class sponsorship marketing conference Mark and his team developed in 2005 – was on this past week in Nashville and end of May in Toronto.

Mark has been Globetrotting over the past couple years, speaking at sponsorship conferences around the world. We discuss the trends he is noticing, the campaigns and properties that have caught his eye. The importance of storytelling. The evolution of sponsorshipX. The benefits and risks of social responsibility campaigns. Mark shares insights into his incredible daily self-assessment plan and gives some powerful career development advice.

Matt is Vice President, Brand at RBC. In this episode, Matt shares insights into RBC’s Olympic Training Ground program. We discuss RBC’s support of Golf and how RBC decides which golfers to endorse. Matt explains how RBC filters through the hundreds of proposals they receive each month. He shares other marketing initiatives that have caught his eye, trends he is noticing...and great professional and personal development advice.

Jordan is Head of Global Partnerships at MLSE. He shares insights into MLSE's unique partnership team structure and approach to prospects. He shines a light on two highly effective partnerships of very different magnitude - one with Osh Kosh and one with Scotiabank. Jordan also tells a cool story of how he parlayed an internship at WWE into a successful career in partnership sales. And he discusses the importance of relationships and knowledge enhancement.

Ep. 5: Dana Gladstone - Vice President, Partnership Strategy & Licensing at Hockey Canada by Gavin Roth

This episode features Lisa Ferkul who is Director, Hockey Sponsorship at Scotiabank. Lisa shares insights into the landmark Scotiabank Arena deal and how it is much more than a name on the side of a building. We also discuss sponsorship marketing trends and Lisa offers great professional development advice.

Jennifer is Senior Director of Partnerships for TIFF. She shares insights into TIFF's partnership activation strategy, the benefits of moving to a Hunter/Farmer model, new asset creation and how they tackle the ROI challenge. Jenn also provides her unique perspective on mentorship and offers great professional development advice.

Andrea Shaw is a sponsorship marketing Hall of Famer. The founder and Managing Partner of TTG Canada joins Gavin to share memories and insights into the 2010 Olympic and Paralympic Winter Games, where Andrea was head of sponsorship sales and marketing and led her team to a record $760 million in sponsorship revenue.

Andrea also shares her philosophy on partnerships, a story about leadership in the face of adversity, and offers inspiring personal and professional development advice,

In this episode of the Roth Revenue Podcast, Gavin sits with Steve Merker - head of fundraising at the world-renowned Princess Margaret Cancer Centre's foundation. We discuss how Steve helped launch the Ride to Conquer Cancer. Best practices in cause marketing sponsorships. A cool story of his first pitch to Swiss Chalet. And great professional and personal development advice.

My chat with Hari Sihvo who heads up sponsorship strategy and negotiation for MolsonCoors in Canada. How Hari got his start in the business.. Insights into Molson activations. His mentors. And advice for those looking to break into the business.

Episode 4 of the Roth Revenue Podcast, featuring Brian Cooper - CEO of MKTG Canada. MKTG is the sponsorship and experiential marketing agency for Scotiabank, Canadian Tire, Adidas, Boston Pizza and other leading brands. Brian and his team played a key role in the landmark Scotiabank/MLSE partnership. We talk about that deal, Brian's relationship with Wayne Gretzky and his keys to personal and professional success.