In recent years, the dynamics of marketing have changed. In the early 2000s, celebrity endorsements dominated the scene: Emma Stone for Revlon and Eva Longoria for L’Oreal Paris, to name but a few… however, now more than ever, influencers are growing in popularity as the must-have marketing tool in the hair and beauty industry. 

Why? Because in an ever-evolving digital landscape, influencers are more trusted and relatable than traditional celebrities. The result? A cohort of brand representatives that typically drive more meaningful engagement-the most important metric in any online marketing strategy. 

But which option will deliver the most optimal results for your salon, spa, or clinic business?

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Published on November 1, 2024 by Eilish Boyle

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