In this second episode of series 5.5, I chat with Jon Woodroof from TwoToneams.nl a cycling-focused PR agency.

We delve into the topic of using personal passion combined with strategic thinking to fuel PR success in a competitive niche. We talk about everything from campaigns to managing an agency to AI and more.

If there was one main message it would be this:- Being a 'doer' rather than just a spokesperson builds real connections and trust with the media.