How do you build PR platforms that move culture? For Erin Hawker, it meant starting with grit, finding the white spaces in fashion, and turning visibility into value.

As the founder of Agentry PR, Erin has shaped campaigns across fashion, lifestyle, and entertainment since 2010. She’s also the creator of New York Men’s Day, a showcase built to spotlight emerging designers and bring new energy to the menswear calendar. Her work combines authenticity, cultural engagement, and a commitment to building opportunities for others.

In this episode, Erin shares her journey from the early days of PR (complete with fax machines and persistence) to building one of fashion’s most talked-about platforms. She explains why engagement must align with identity, how authenticity outlasts hype, and why consistency and values are the cornerstones of influence.

From career lessons to cultural insights, Erin’s story is both practical and inspiring. If you’re in fashion, branding, or simply curious about how platforms shift culture, this is an episode you won’t want to miss.

Erin's Bio

Erin Hawker is a fashion communications leader and entrepreneur at the intersection of style, culture, and media. She is the founder of Agentry PR, a New York–based, full-service agency known for elevating designers and building brand momentum through sharp strategy, integrated storytelling, and influencer/VIP programming. Prior to launching Agentry in 2010, Erin led high-impact initiatives for Donna Karan, Vertu, and Diesel North America, and as a VP at LaForce & Stevens worked across major accounts including Target, Sperry, Reebok, Judith Leiber, and Perry Ellis.

Erin is also the founder of New York Men’s Day, a platform that spotlights emerging designers and opens each season with industry support from major sponsors and partners. A builder of stages as much as stories, she continues to shape how fashion engages audiences—creating authentic moments that connect creativity, community, and commerce.