If you know Rudy Budhdeo, you probably know him for his store. That’s where I met him the first time, more than a decade ago when I visited London for the first time—before I’d even started Denimhunters.

But the London-based denimhead not only retails jeans and other essentials for us blue bloods; he also distributes and even helps manufacture it. In fact, Rudy works with the entire value chain of blue jeans. That’s the topic of our talk.