Influential Visions

Jonathan Silver is Founder + CEO of Affinity Solutions.

Affinity is the authoritative source of truth related to consumer purchase intelligence. Their vision is to use data to improve people's lives.  Jonathan is a Wharton graduate both engineering and MBA.

We discussed: -
1) Story of how he built Affinity which is the source for purchase intelligence with access to 90 mil cardholders anonymized data.
2) His vision for using data to improve people’s lives and the company’s Data for Good platform.
3) Helping brands/CMOs get ahead of consumer behaviour shifts that
are happening constantly in the pandemic. Why insights are only
rising in importance within the C Suite.

visit Affinity website or contact Jonathan Silver on LinkedIn
https://www.affinity.solutions/

Joined by Tim Hughes, Ceo and Co-Founder of DLA ignite.

Your belief is that social media has changed the world?

Technology platforms have evolved but our brains have not kept up.

How do you recommend people take control of their minds?

Ginevra Adamoli - Digital CX Strategy Director - Digital Consulting Team (Epsilon Publicis Group)

Where does Audience intelligence fit into CX?
The limitation of the tools from using public data sources.
Demand from clients to make it more granular.
Clients don't see the value of audience intelligence VS internal customer records and how to match the two.

Audience intelligence is crucial to maximising your marketing ROI

We have been working with Audiense to bring you ‘The Secrets of Audience Intelligence.’ This is the second podcast in the series of in-depth interviews on audience intelligence. It will enable you to learn more about the ins and outs of audience intelligence, deeper customer segmentation, we explore influencer marketing, social media audience segmentation and how and where to find insights to bring you closer to your audience.

Joined by Dudley Nevill-Spencer - Head of Strategy at Live and Breathe, Founder of the Virtual Influencer Agency.

Nat Schooler discussed: -

Virtual influencers and their application in B2B.

We covered these interesting topics
- consumer segmentation and the role of social data

- consumer behaviours pre and post COVID

- role of audience intelligence in campaign planning and execution

- agencies vs consultancies 'battle'

We also discussed the use of virtual influencers moving ahead in business  and in particular using natural language processing (NLP) and it's useage in AR / VR and combining them with traditional skills of brand architecture, research, planning and comms.

We also discuss chatbots and the next 10 years in the world of virtual influencers.

If you want to grab the notes please visit : - https://www.influentialvisions.com/virtual-influencers/

We have been working with Audiense to bring you ‘The Secrets of Audience Intelligence.’ This is the second podcast in the series of in-depth interviews on audience intelligence. It will enable you to learn more about the ins and outs of audience intelligence, deeper customer segmentation, we explore influencer marketing, social media audience segmentation and how and where to find insights to bring you closer to your audience.

"What Marketers Need To Know About Social Media Consumer Segmentation"

How social media consumer segmentation is key for audience intelligence to power strategy.

Hosted by Nat Schooler and Nicolas Babin Who was Head of Marketing for Sony Europe for Many Years.

Edward Bass -Founder and Director at entSight - Digital Strategy Thoughtleader, Driven by Insights and Data.

We Discussed the Recent Forester Report: - 

Marketers and Executives know about Data, Social Media Listening Platforms - but not Audience Intelligence and the Combination of the two.

We are here to learn more about combining these approaches, 
we know you were asked for your opinion within the recent forester report

Brands understand that broad stroke demographics aren’t going to cut it anymore.

1) How social media consumer segmentation is key for audience intelligence to power strategy.  

GlobalWebIndex, Brandwatch and Audiense and how you integrate the three platforms.

2) What are social media consumer segments?
Detailed understanding of these audiences, as opposed to traditional methods.
Wider array of information available.

3) Who develops social media consumer segments?

4) How can marketers use social media consumer segments?
What kind of KPIs can we see and why is it valuable to marketers?

5) What are the limitations

6) What is your vision for the future for data driven marketing?

Audience intelligence is particularly important, especially when it comes to understanding the kind of content that resonates with your audience.

We have been working with Audiense to bring you 'The Secrets of Audience Intelligence.' This is the first podcast in the series of in-depth interviews that will enable you to learn more about the ins and outs of audience intelligence, deeper customer segmentation, we explore influencer marketing, social media audience segmentation and how and where to find insights to bring you closer to your audience.

Nat Schooler and India White discussed the ins and outs of this important topic.

You can check out the show notes here: https://www.influentialvisions.com/audience-intelligence-cultural-understanding/
Audience intelligence is also key when choosing which influencers to work with, choosing what content to create and the topics that matter to your audience and target market and ways to engage with them and where.

In this interview, India White and I discuss getting closer to your audience. 

Brands need to resonate with their customers - customers need to feel a connection and sense of trust with the companies they buy from. To do this, brands need to gain a fundamental understanding of who their customer segments are, beyond demographics, broad assumptions, and pre-determined media segments.

India White

If you want to find India you can get her here http://porttack.co/

Hosted by Nat Schooler and Tyler Cohen Wood CISSP-  and we had the privilege to speak with Peter Goodman — National Police Lead for Serious and Organised Crime at the National Police Chief’s Council- (retiring this Friday)

Mandy Haeburn-Little CEO of Business Resilience International Management (BRIM).

Andy Gould - Detective Superintendent, National Cybercrime Programme, National Police Chief’s Council

Phillip Donnelly - From the NPCC Cyber Crime Program

Everyone shared such value! This episode can not be missed!

More information on the questions answered can be found in the shownotes : -
https://www.influentialvisions.com/uk-cyber-security-policing/

John is the CEO at ColderICE Media, Amazon #1 best-selling author, IBM Futurist and Ebay Influencer. He is celebrated as one of the Top 100 Small Business Influencers in America and crowned "Savviest in Social Medial" by StartUp Nation.

Lawson is an international keynote speaker, “Commerce evangelist” and an absolute wealth of knowledge on all things eRetail and online marketing strategy. John is a pioneer in the online retail verticle and founder of The Ecommerce Group, a global community of commerce vendors and marketers. 

We discussed all things E-Commerce and what to stay focused on. Whether you are a corporate marketing manager or owner of an e-commerce store you will find value from this episode.

Internet Marketing Consultant: Tom Leonard Discusses With Me: -

How Netflix Attracted the First 50K Subscribers: Insider Story

Despite Blockbuster Owning a Database of Over 284 Million People How Did Netflix Grow?

What Were the First Steps You Took with the Team to Build Subscriptions?
Evolution of Subscriptions

Is it Possible Someone Else Could Duplicate This to Surpass Netflix?

Futuristic Podcast Host Nat Schooler and Richard Godfrey, Ex-Director of a Digital Local Authority discussed the following topics:

Winner of The Worlds Smartest City in 2015, AWS’ City on a Cloud competition, 
now MD of SynCity providing help with digital efficiency.

The definition of a smart city and how to avoid the hype.
What outcomes do we want when setting up a smart city?
Technology always seems to come first when it should be people first.