Influential Visions

Nat Schooler as part of the Secrets of Audience intelligence series discussed performance led messaging.

Performance led messaging is crucial to maximising ROI for marketing departments and who best to discuss this than Peep Laja, a former champion of optimisation and experimentation turned business builder. Founder of CXL, Speero, Wynter.

With a major focus on improving businesses and providing a tangible ROI from messaging we discussed the need to improve this for SAAS companies and how to improve the conversion rates from copy, we also shared some useful research techniques.

Peep also gave some great insights into being the CEO of two companies and how he manages his time and teams to get things done.

Shownotes can be found here: https://www.influentialvisions.com/secrets-of-audience-research-performance-led-messaging/

https://wynter.io
https://twitter.com/peeplaja
https://linkedin.com/in/peeplaja

Brand storytelling is such an interesting topic and Branding Expert Jessica Gioglio and Nat thoroughly enjoyed their conversation around this epic topic.

Jessica is the founder of With Savvy Media & Marketing
Author, The Laws of Brand Storytelling
Author, The Power of Visual Storytelling

They discussed: -
Brand storytelling with content marketing.

How companies and brands can tell better stories?

How to engage communities with content?

The Laws of Brand Storytelling

All the resources discussed in this episode can be found on the shownotes page here: - https://www.influentialvisions.com/brand-storytelling

Rory Hope is Head of Inbound Marketing at Semetrical.
Rory has experience in formulating successful SEO strategies that are designed to deliver a clear ROI, SEO growth and multi-million pound revenues for global organisations.

We discussed: -

1) What are the benefits of an audience-first SEO strategy?
2) How do you integrate keyword intelligence and audience intelligence to formulate an SEO strategy?
3) What do I optimise towards an audience-first SEO strategy to improve performance?

To get in touch with Rory to setup a session to discuss how to integrate keyword intelligence with audience intelligence research and formulate an 'audience-first SEO' strategy for your business.

https://www.semetrical.com/
https://twitter.com/Roryhope
https://www.linkedin.com/in/rory-hope-33a31066

Checkout the shownotes here: https://legacymediahub.com/audience-first-seo/

Jonathan Silver is Founder + CEO of Affinity Solutions.

Affinity is the authoritative source of truth related to consumer purchase intelligence. Their vision is to use data to improve people's lives.  Jonathan is a Wharton graduate both engineering and MBA.

We discussed: -
1) Story of how he built Affinity which is the source for purchase intelligence with access to 90 mil cardholders anonymized data.
2) His vision for using data to improve people’s lives and the company’s Data for Good platform.
3) Helping brands/CMOs get ahead of consumer behaviour shifts that
are happening constantly in the pandemic. Why insights are only
rising in importance within the C Suite.

visit Affinity website or contact Jonathan Silver on LinkedIn
https://www.affinity.solutions/

Joined by Tim Hughes, Ceo and Co-Founder of DLA ignite.

Your belief is that social media has changed the world?

Technology platforms have evolved but our brains have not kept up.

How do you recommend people take control of their minds?

Ginevra Adamoli - Digital CX Strategy Director - Digital Consulting Team (Epsilon Publicis Group)

Where does Audience intelligence fit into CX?
The limitation of the tools from using public data sources.
Demand from clients to make it more granular.
Clients don't see the value of audience intelligence VS internal customer records and how to match the two.

Audience intelligence is crucial to maximising your marketing ROI

We have been working with Audiense to bring you ‘The Secrets of Audience Intelligence.’ This is the second podcast in the series of in-depth interviews on audience intelligence. It will enable you to learn more about the ins and outs of audience intelligence, deeper customer segmentation, we explore influencer marketing, social media audience segmentation and how and where to find insights to bring you closer to your audience.

Joined by Dudley Nevill-Spencer - Head of Strategy at Live and Breathe, Founder of the Virtual Influencer Agency.

Nat Schooler discussed: -

Virtual influencers and their application in B2B.

We covered these interesting topics
- consumer segmentation and the role of social data

- consumer behaviours pre and post COVID

- role of audience intelligence in campaign planning and execution

- agencies vs consultancies 'battle'

We also discussed the use of virtual influencers moving ahead in business  and in particular using natural language processing (NLP) and it's useage in AR / VR and combining them with traditional skills of brand architecture, research, planning and comms.

We also discuss chatbots and the next 10 years in the world of virtual influencers.

If you want to grab the notes please visit : - https://www.influentialvisions.com/virtual-influencers/

We have been working with Audiense to bring you ‘The Secrets of Audience Intelligence.’ This is the second podcast in the series of in-depth interviews on audience intelligence. It will enable you to learn more about the ins and outs of audience intelligence, deeper customer segmentation, we explore influencer marketing, social media audience segmentation and how and where to find insights to bring you closer to your audience.

"What Marketers Need To Know About Social Media Consumer Segmentation"

How social media consumer segmentation is key for audience intelligence to power strategy.

Hosted by Nat Schooler and Nicolas Babin Who was Head of Marketing for Sony Europe for Many Years.

Edward Bass -Founder and Director at entSight - Digital Strategy Thoughtleader, Driven by Insights and Data.

We Discussed the Recent Forester Report: - 

Marketers and Executives know about Data, Social Media Listening Platforms - but not Audience Intelligence and the Combination of the two.

We are here to learn more about combining these approaches, 
we know you were asked for your opinion within the recent forester report

Brands understand that broad stroke demographics aren’t going to cut it anymore.

1) How social media consumer segmentation is key for audience intelligence to power strategy.  

GlobalWebIndex, Brandwatch and Audiense and how you integrate the three platforms.

2) What are social media consumer segments?
Detailed understanding of these audiences, as opposed to traditional methods.
Wider array of information available.

3) Who develops social media consumer segments?

4) How can marketers use social media consumer segments?
What kind of KPIs can we see and why is it valuable to marketers?

5) What are the limitations

6) What is your vision for the future for data driven marketing?

Audience intelligence is particularly important, especially when it comes to understanding the kind of content that resonates with your audience.

We have been working with Audiense to bring you 'The Secrets of Audience Intelligence.' This is the first podcast in the series of in-depth interviews that will enable you to learn more about the ins and outs of audience intelligence, deeper customer segmentation, we explore influencer marketing, social media audience segmentation and how and where to find insights to bring you closer to your audience.

Nat Schooler and India White discussed the ins and outs of this important topic.

You can check out the show notes here: https://www.influentialvisions.com/audience-intelligence-cultural-understanding/
Audience intelligence is also key when choosing which influencers to work with, choosing what content to create and the topics that matter to your audience and target market and ways to engage with them and where.

In this interview, India White and I discuss getting closer to your audience. 

Brands need to resonate with their customers - customers need to feel a connection and sense of trust with the companies they buy from. To do this, brands need to gain a fundamental understanding of who their customer segments are, beyond demographics, broad assumptions, and pre-determined media segments.

India White

If you want to find India you can get her here http://porttack.co/

Hosted by Nat Schooler and Tyler Cohen Wood CISSP-  and we had the privilege to speak with Peter Goodman — National Police Lead for Serious and Organised Crime at the National Police Chief’s Council- (retiring this Friday)

Mandy Haeburn-Little CEO of Business Resilience International Management (BRIM).

Andy Gould - Detective Superintendent, National Cybercrime Programme, National Police Chief’s Council

Phillip Donnelly - From the NPCC Cyber Crime Program

Everyone shared such value! This episode can not be missed!

More information on the questions answered can be found in the shownotes : -
https://www.influentialvisions.com/uk-cyber-security-policing/