Influential Voices of Authority

Are you tired of feeling like your podcast blends in with the crowd? On this episode of Podcast Talent Coach, I'm diving deep into the one thing that will truly set your show apart. We talk about overcoming your speaking fear so you can step into your unique perspective and authentic story.

EMBRACE YOUR PERSPECTIVE

You've got something to say. You've walked through fire, learned the lessons, and earned your perspective. Unfortunately, your communication of that message has little to do with your content and more to do with your presence.

If your message is muddled or your story is missing, your authority won't land with your ideal client.

Your influence has less to do with your platform and more to do with your presence.

To become someone worth listening to, you need to deliver more than great content. You need to share yourself. That can come along with some fear.

Magnetic leaders don't just share what they do, they share who they are. They tell the story that makes others believe.

I learned this the hard way by trial and error when I started in radio 35 years ago. My program director asked me when I was going to start being myself.

It took a lot of hours on the air to discover what makes me different. It's not what I'm saying. It's whom I'm being. I had to overcome my fear and step into myself.

It starts with one thing:

Your Origin Story.

ORIGIN STORY MASTERCLASS

If you're ready to strategically use podcasting, video, keynotes, and interviews to grow your influence and become someone worth listening to, join me for my Origin Story Masterclass.

Get details at www.PodcastTalentCoach.com/workshop.

This one-hour masterclass will help align your influence with your story and the right audiences for maximum impact. Write your story and overcome your fear.

This is for you if you're a entrepreneur, creator, or leader with a message, but your story feels scattered.

You need to join us if you want to speak, teach, or lead — but you're unsure how to position yourself.

Be part of this masterclass if you're ready to defeat your fear to stand out as a trusted andrespected voice.

Get registered for the Origin Story Masterclass online at www.PodcastTalentCoach.com/workshop.

HOW YOU SAY IT

Your origin story is critical, because it is the foundation of whom you're being. Once you know your origin story and principles, you can overcome your fear and find the confidence to lean into that persona.

Most communication is nonverbal. Not what you say, but how you say it.

There was a study done by Dr. Albert Mehrabian.

Many refer to the study out of context by saying 7% of communication comes from the words you say. 38% of communication is your tone of voice. And 55% is your body language.

Dr. Mehrabian didn't exactly say that. But, it was close. He did talk about those numbers and he did say a majority of communication is nonverbal.

Even if the numbers are off a bit, the principle is still true. It's not what you say that is the most important.

Powerful communication comes from whom you're being while you say it. Unfortunately, fear often holds that back.

Lean into your personality. Your communication will be so much more powerful allowing you to attract raving fans.

RELATIONSHIPS THROUGH STORY

Too many podcasters focus only on delivering information, but what really creates influence and profitable relationships with your audience is who you are while delivering your message.

On this episode, I share why your communication style and presence are more powerful than the content alone and how you can step fully into your own spotlight without fear.

Let's talk about what separates the most influential voices in any niche. Think Oprah, Howard Stern, or Gary Vee. It's not just their expertise; it's their story and how they deliver it with authenticity.

Discover how adding your own perspective and sharing pieces of your origin story each week can magnetize listeners. It can also create true fans, and make your podcast stand out in the sea of sameness.

I'll also explain the four core elements every podcaster must master. These include attention-grabbing artwork, a compelling show name, a laser-focused description, and captivating episode titles that hook your ideal listener.

MARJORIE SAULSON

To help you succeed, I talk with Communication Confidence Coach, Marjorie Saulson. She empowers reluctant speakers to develop their own unique messages, acquire engaging presentation skills, and master any nerves or fear.

Her clients hire her so that they can communicate with poise and confidence in any situation - on stage, online, on podcasts, on the phone, networking, whether they are talking to one person or to 1000.

Her professional accomplishments include:

• Being named both Top Speaking Coach of the Year and Top Motivational Speaker of the Year by the International Organization of Top Professionals

• Author of the #1 international bestselling book, "Empowering Business Owners to Overcome Speaking Fears Whether You're Talking with 1 Person or 1,000."

Marjorie illustrates how communication is about so much more than just words. She breaks down why your tone, body language, and confidence are the secret sauce to being memorable on stage, online, or on your podcast.

Together, we discuss strategies for overcoming public speaking fears, using the power of the pause, and crafting clear, compelling messages that truly resonate. Marjorie's stories—from her own journey as a shy child to empowering business owners—offer actionable advice for podcasters looking to find their voice.

If you're confused about how to bring all of your life experience and lessons to your podcast in a way that feels authentic, this episode is for you. We dig into how to write a powerful origin story—your purpose and foundation—and share it strategically across all your content.

Be sure to download Marjorie's free gift "How to Prepare for an Irresistible Interview". You can find it at www.PodcastTalentCoach.com/vibrant.

LET'S GET STARTED

Ready to create a podcast that's impossible to ignore? Tune in to learn why you need to show up as the real you. Discover how to amplify your presence, plus practical techniques to banish nerves and deliver with poise. This is powerful whether you're talking to one person or thousands.

If you're driven to build authority, influence, and connection through your podcast, apply for a coaching call with me and let's craft your powerful story together.

Go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

Are you struggling to find purpose in your journey or business? This week on Podcast Talent Coach, I sat down with entrepreneur and ocean conservationist Rich German to dive deeply into the connection between passion, purpose, and creating real impact with your platform.

DEFINING PURPOSE FOR SUCCESS

If you're searching for stronger work-life balance, or wondering how to blend your business with your life's calling, you're going to want to listen. We break down exactly how finding your true "why" can make the bumps in the road easier to overcome, and how it will magnetize listeners who share your mission.

Rich German's journey from burnout to balance is one every entrepreneur should hear. He's led thousands of coaching calls, built the JV Insider Circle into a leading community for coaches and authors, and then made the bold leap into environmental activism and nonprofit leadership with Project O. He did all while designing a life that lets him spend every morning with the whales.

VISION FOR YOUR LIFESTYLE

What is Rich's secret? Set a vision for your lifestyle first, then build a business that funds your dream. Rich shares actionable steps to start your own transition, from group coaching models to automating your business, so you spend less time grinding and more time living your story.

As a content creator, you know connecting deeply with your audience is everything. That starts by owning your origin story and weaving your "why" into every episode.

In this interview, you'll learn why defining your greater purpose creates more powerful, profitable relationships with listeners. Your passion isn't just a background detail – It's your driving force!

When you make your content about your unique mission, not just revenue, you'll sustain your efforts regardless of challenges, and attract raving fans who share your values. It's time to stop chasing trends and start building unforgettable bonds through your podcast.

WORKFLOW TO SUPPORT PURPOSE

Rich and I also discussed practical strategies to strengthen your workflow. Are you feeling stretched thin, working 24/7 without seeing the results you want? Rich's approach is a blueprint for efficiency and clarity: schedule your work around your life, not the other way around, eliminate busywork, and laser in on the 20% of actions that produce 80% of your results.

We even explored why it's so hard for many business owners to "unhook" from the grind and fully step into their deepest calling. If you're craving more time, impact, and joy, these are lessons for every podcaster and entrepreneur.

RESOURCES MENTIONED

This episode is packed with actionable resources for you. Rich is offering his free Ungrind Assessment at podcasttalentcoach.com/rich. This is your first step to stopping the hustle and start building the life of your dreams.

Plus, don't miss my upcoming Origin Story Masterclass where I'll help you clarify your purpose and craft it into stories that captivate your audience and set your show apart. Head to podcasttalentcoach.com/workshop for all the details.

Remember: your podcast is just the vehicle, but the real goal is significance, impact, and lasting relationships. Let's get you there... one episode, and one purpose, at a time!

If you would like coaching help to craft your story and stragegy, you can get details at www.PodcastTalentCoach.com/apply.

Are you looking to elevate your authority, grow your business, and foster deep, profitable relationships through your podcast? In this episode of Podcast Talent Coach, I dive deep into the undeniable power of becoming a published author, and how your podcast is the perfect springboard to make it happen.

BENEFITS OF BEING PUBLISHED

A book isn't just a collection of words; it's the foundation of authority, visibility, and influence in your niche. Whether you've been podcasting for a year or have hundreds of episodes under your belt, you already have a treasure trove of content that can be repurposed into a high-impact book.

I'll walk you through why having your name on a cover instantly elevates your credibility, opens new doors for speaking gigs, and sets you apart in your field.

Let's face it... everyone wants to stand out, but not everyone knows how to do it strategically. In my conversation with book coach and editor Susan Crossman, we break down how you can curate your podcast episodes into a well-structured book.

PUBLISHED WITH SUSAN CROSSMAN

Susan Crossman is a book coach and editor who helps mission-focused coaches, consultants, and innovators write and publish compelling books that make a difference in their businesses and their world. She believes a well-written book can be a powerful force for good in our world and she takes delight in assisting her clients to greater author-ity.

Susan's journey is as inspiring as her expertise. From her childhood dream of writing while perched in an apple tree to overcoming loss and transforming her own story into five published books, she shares actionable insights every aspiring author needs.

We also tackle the big question: should you self-publish or pursue a traditional publisher? Susan cuts through the confusion, helping you decide what aligns best with your business goals and personal aspirations.

Don't fall into the trap of thinking "if you write it, they will come." As we explore in this episode, writing a book is only 20% of the journey. The real impact comes when you masterfully market and leverage your book as part of your broader content strategy.

Susan and I share real-world examples, from business leaders like Tony Robbins to rising entrepreneurs who found their true calling and built movements after publishing their first book. And yes, we get honest about the pitfalls of poor quality, AI-generated books and why investing in professional editing, structure, and heartfelt writing delivers results your audience will respect.

OTHER OPPORTUNITIES

The benefits of being a published author extend far beyond the book itself. We delve into the speaking opportunities, media exposure, and industry recognition that come with being a published author.

Susan recounts how one of her clients, an accountant-turned-author, became a sought-after speaker and leader in her field - all by articulating her value and experience in a quality book. We also talk candidly about best-seller myths, the importance of audiobook versions, and how to avoid the embarrassment of a rushed, unpolished book.

If you want your message to stick and your book to stand the test of time, this episode gives you a clear blueprint.

GET PUBLISHED

Ready to get started? Susan is hosting a powerful three-day event, "Write With Impact," specifically for coaches, consultants, and change-makers who want to create books that make a difference. I'm excited to offer you a free ticket to this event. Visit www.PodcastTalentCoach.com/writewithimpact and use the code EARLYBIRDSPECIAL.

Whether you're after legacy, client attraction, or a larger stage, there's never been a better time to transform your podcast content into a book that multiplies your influence.

Need more personalized help? Reach out to me at [email protected] or apply for a coaching session at www.PodcastTalentCoach.com/apply. Let's get your message out of your head, onto the page, and into the hands of the people you're meant to serve!

ARE YOU READY TO GROW YOUR AUDIENCE?

In this episode of Podcast Talent Coach, we're diving deep into the secrets of growing your podcast audience by building powerful, profitable relationships. How are you growing audience? When you get on other stages and in front of your ideal clients, how are you attracting them to you?

You may be asking yourself how to attract more listeners and keep them coming back for more. It all starts with using your podcast as a robust marketing tool to lead your audience down the path to doing business with you.

We're not just about creating content; we're about creating relationships that convert. This is not about your podcast. It is about your presence.

ENGAGE BY BEING AUTHENTIC ON STAGES

As we explore ways to grow your audience, I want you to grasp the importance of getting in front of people who don't already know you. However, it's not just about sharing information; it's about showing who you are.

Your personality is what will attract people to your brand. When you're on stage, whether it's a virtual platform or a physical one, focus on being yourself and let your authenticity shine.

Your connection to the audience is not about what you're saying, but who you're being while you say it. That is what will make all the difference.

BUILDING RELATIONSHIPS THAT LAST

Keeping your current listeners engaged is just as crucial as attracting new ones. If you're only focusing on bringing new listeners through the front door, don't forget to lock the back door and keep them from leaving.

Continue nurturing your existing audience by providing them with engaging content that keeps them coming back for more.

Reinforce the connection with your audience by reinforcing why they should stay and listen after you capture their attention. Use your social media and email list to continue to engage your current audience.

CONSISTENTLY GET ON STAGES IN FRONT OF NEW LISTENERS

Discover how continuously reaching out and engaging with wider audiences can significantly impact your podcast's growth.

I encourage you to actively seek out stages—whether that be summits, mastermind groups, or other podcasts—to widen your reach. Do this regularly rather than just sporadically.

Make reaching people who have never heard of you a part of your strategy, and you'll see your audience numbers steadily rise. But do it consistently.

CRAFT YOUR UNIQUE STORY

Your origin story can be a powerful tool in building connections with your audience. Sharing the hurdles and challenges you've faced not only humanizes you but makes you more relatable to your audience.

People connect with stories—a fact that can benefit you greatly as you work to inspire and engage your listeners. Dive into your past experiences, highlight the lessons learned, and watch as your audience starts to resonate with your narrative.

In this episode, discover how the origin stories of Mel Robbins and Gary Vaynerchuk help build their brand.

If you'd like to further refine your podcast strategy and content, apply for a coaching call with me at podcasttalentcoach.com/apply. Let's grow your audience together.

THE SECRET TO BECOMING MAGNETIC

So many content creators struggle to gain an audience. The problem is that you're chasing people rather than being magnetic and attracting them to you.

There is a difference between pursuing and attracting. When you only create content, you need to continuously put that content in front of people.

In this episode, we discuss how to become someone worth listening to.

00:00 Attract, Don't Chase, Audience Growth

05:43 Kelsea Ballerini's Genuine Charisma

08:10 Kelsey's Special Selfie Moment

09:47 Kelsey's Quest for Radio Airplay

14:50 Podcast Growth and Community Success

17:17 Context Over Content in Creation

21:46 Dull Architecture Class vs. Engaging History Teacher

24:58 Reviving Human Connection Movement

28:08 Focus on Impact, Not Overload

30:49 Dismissive Critique of Experience

33:35 Goal-Setting and Success Support

In this episode of Podcast Talent Coach, I dive into what it truly means to "Be Magnetic." It's not just about chasing an audience but rather attracting them effortlessly by being authentically you.

Drawing from my own experiences in the podcasting world and the entertainment industry, I highlight how being genuine and embracing your unique qualities can set you apart.

It's like dating – being needy can push people away. Instead, embrace who you are, and let your authenticity draw people to you. Become magnetic.

STEAL THE SPOTLIGHT LIKE KELSEA

I was recently inspired by a Kelsea Ballerini concert. Not only did she captivate a full arena with her presence, but she also made each person feel connected to her personal stories and songs.

Kelsea's ability to make everyone feel special exemplifies the power of relatability and personal storytelling.

Your podcast can have the same magnetic effect. It's about personality, engagement, and making your audience feel seen and heard.

Kelsea's journey shows that the personal connections we make with our audiences are the real stars of the show.

DISCOVER YOUR STRONG FOUNDATION

As I reflected on my journey, I realized how crucial it is to focus on helping people become voices of influence. This episode is a call to remember the roots and mission of why you chose to share your content – to connect and communicate your unique message!

Your content should resonate with your personal brand and maintain authenticity. Just like Kelsea's pop-infused country tracks are true to her, your content should reflect your own unique voice and perspective.

Your podcast will naturally become a beacon for your tribe when it's founded on the real you.

BREAK FREE TO BE MEMORABLE AND MAGNETIC

We venture through the challenge of avoiding falling into the trap of merely fulfilling requests as podcasters. It's not enough to just deliver content; you must be someone worth listening to.

It's about creating a legacy-like influence where your presence is unforgettable. This episode is packed with tips to free yourself from the shackles of traditional formats and embrace new, innovative ways to share stories.

Be remarkable. Create content that stands out, and in turn, you'll foster relationships with your audience.

EXPLODE YOUR AUTHENTICITY

Want to go from chasing downloads to exploding your audience organically? It begins with embracing your authenticity and confidently broadcasting it to the world.

If you need guidance on transforming your content and building genuine connections with your audience, don't hesitate to reach out. Apply for a personal coaching session with me atwww.PodcastTalentCoach.com/apply.

Let's work together to make your podcast a powerful platform for change, where you are not just heard but followed and celebrated.

You're not creating content for content sake. You're building a platform that will command attention. To succeed, you need to become someone worth listening to.

COMMAND ATTENTION BY BECOMING SOMEONE WORTH LISTENING TO

In today's episode, we dive into the importance of becoming someone worth listening to. It's the only way to command attention.

It's not about having the perfect microphone or even launching the slickest podcast. It's about who you are and how you connect with your audience.

Your success requires stepping into the spotlight authentically and creating a platform that will command attention. Let's explore how you can attract listeners and build impactful relationships by truly being yourself.

COMMAND ATTENTION WITH THE POWER OF PRESENCE

It's all about presence, not just the platform. We often get caught up in the technicalities of podcasting, from RSS feeds to sound quality, but those aren't the cornerstones of success.

The true power lies in who you are when you're on the mic. I shared my journey in radio, learning the importance of presence from legendary hosts who commanded rooms.

Your voice and personality are what make your podcast resonate. By leaning into your unique identity, you can become someone people not only enjoy but remember. This is how you command attention.

UNIQUE VOICE, UNIQUE SUCCESS

Finding your unique voice is key to distinguishing yourself from the sea of sameness. I spoke about how I transitioned from imitating others to discovering my own identity in radio. This critical shift allowed me to build a connection with my audience.

When I made my shift, people began recognizing me on the street. This was not because I was famous, but because they felt they knew me through my stories and genuine engagement.

The same principle applies to your content. To command attention, embrace your uniqueness and share your journey. This will grow your influence.

DON'T SETTLE FOR JUST AN AUDIENCE

Growing your audience isn't just about numbers; it's about creating raving fans who would follow you anywhere. Many content creators struggle because they aim for listeners rather than influence.

When I worked with hosts like Oscar Trimboli, a listening expert, we transformed his show to highlight his expertise and personality. This in turn, drew in an audience keen on his insights. It's about moving beyond mere content to establish trust and authority with your listeners.

LET ME HELP YOU ACHIEVE YOUR GOALS

Being worth listening to in order to command attention isn't something that happens overnight. It requires strategy and commitment to share who you authentically are.

That's why I'm here as your coach. Whether you're just starting or looking to level up, let me guide you. Together, we can refine your approach and uncover the aspects of your personality that captivate your audience.

Visit podcasttalentcoach.com/apply for a personalized coaching session. Let's turn your podcast into a platform that leaves a lasting impact so you can command attention.

Sharing yourself on your podcast is the way to build relationships with your audience. However, you need to be careful what you share.

SHARE YOURSELF AUTHENTICALLY

We have group calls twice a month inside the Podcast Profits Accelerator. This is where a group of podcasters are growing the audience and business. You can see details at www.PodcastTalentCoach.com/accelerator.

On a call the other night, one of the members asked what they should share and how much.

What you share on your podcast needs to be strategic. It should reinforce your brand. What you share should build relationships.

DESI SAW US AS FRIENDS

When I was on the radio, it was my goal to get my listeners to see me as their friend. They would take me with them everywhere they went by listening to me on the radio.

I was on the local Top 40 radio station and had a girl who would call me often.

She had a severe developmental disability. It affected her speech which made her difficult to understand.

When I couldn't understand what she was saying, it would make it ridiculous to make her laugh. She may be asking it I could play 'Nsync. I would say, "Did I lick the kitchen sink?"

Desi would laugh and laugh that I couldn't get it right. We would break it down by word until I finally got it. Some days were better than others.

She was in a wheelchair. Her assistant at the home where she lived would sometimes bring Desi to see me at remote broadcasts when she was up to it. I would give Desi some of the t-shirts and prizes we were giving away and have a little fun.

SHE FOLLOWED ME

I then moved to the country station in town. Desi moved with me and would continue to call. However, her call were becoming less frequent. Her health was starting to decline.

We still talked and laughed. She had new songs to request, and I still got it wrong.

Then one day Desi's assistant called to tell me Desi was moving to a new facility and wanted me to know. She gave me Desi's new address so I could write her which I did. Just a quick note to tell her I hoped she was doing well.

That was the last time I heard from Desi. Her calls stopped after that. I just hope I added a little smile to her day every once in awhile.

That's what can happen when you share yourself with your listener.

DON'T SHARE TOO MUCH

On the other hand, it can be dangerous when you share too much.

Don't share you address or the school of your small children.

You don't want to share when you are going on vacation and won't be home.

Avoid sharing anything that could make you vulnerable.

Most people in the world are nice. They have no ill will against you.

However, some are crazy and evil. There are people who may not like what you say or think you are better friends than you really are.

You don't want to live in fear. But you also don't want to leave yourself exposed.

I DIDN'T MEAN TO SHARE MY BABY

It happened to me when we were having our first child.

I was working at the Top 40 station at the time. My wife and I were expecting our first baby.

She went into the hospital on a Friday morning to deliver our little girl. This wasn't something I share much about on the radio. I did mention a few times we were expecting.

That Friday I wasn't on the air. Our little girl came into the world with little complication. She was beautiful.

Saturday morning we woke up and were discussion our departure from the hospital. My wife was still in bed with our daughter. We were waiting for the doctor to come by the room.

Around lunch, a visitor appeared at the door. It was a high school girl who listened to the station and called often. She had brought a gift for the baby.

It was quite awkward. We chatted politely for a few minutes. Then I stood up to thank her for coming and politely escorted her back to the elevator.

Trouble was averted. But it was a little crazy that she even knew where we were.

2 LADIES TALKING SEX

It can happen to you if you are diligent about what you share. Sometimes that includes protecting your identity depending on your content.

One year a Podcast Movement, Dave Jackson from the School of Podcasting and I were standing in the lobby of the hotel deciding which panel to attend next. That's when two twenty-something ladies approached us.

They had recognized us and had questions about their podcast.

The two proceeded to tell us they hosted a very popular podcast about sex. They both used different names on the podcast. Aliases.

The podcast was becoming very popular. Their brand was growing. Now these young ladies wanted to know if they should start using their real names to build their personal brands or continue using the aliases.

Dave and I both suggested they continue to use the aliases. The content of their show could potentially attract the wrong people to be superfans. They surely didn't want a dangerous individual showing up unexpectedly that could do them harm.

Use good judgement.

SHARE YOUR BRAND

So, what do you share and how much?

Begin by writing your origin story. How did you develop your superpower? When did you discover you have the ability to do what you do?

Write all of it.

Then, find the pieces of that origin story that support your brand and your foundational principles.

Demonstrate what you stand for and what you stand against.

Drip pieces of your origin story into your content episode after episode. People will get to know you over time. And more importantly, get to know your brand.

I share many of things I've encountered over my 35 years in radio and dozen years in podcasting. We talk about the people I've met and the challenges I've encountered.

You know I love hockey and live in the Midwest. We talk about my passion about adding more relationships to the world, because I see my kids lacking powerful relationships due to technology.

On the other hand, I'm not telling you my address or where my wife works. I didn't tell you I was spending a week in Colorado skiing in January before I went there.

It's not that I don't trust you. I just don't need someone showing up at my hotel room or worse yet, showing up at my house while I'm not home.

Use common sense about what you share.

Share your beliefs and values. Share stories that support those beliefs. Don't share personal information that could put you in danger.

Share to build the brand and attract your ideal clients.

If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

Storytelling is a powerful way to create relationships with your audience. Your stories allow you audience to get to know you.

STORYTELLING BY THE BEST

The best speakers in the world use powerful storytelling.

Zig Ziglar always used great stories in every point he made. He was a master at storytelling.

If you've listened to Zig, you've heard the story of the old water pump or the selling pans door to door. He made his stories come to life.

When Simon Sinek speaks, he is always telling stories. Watch his TedTalk on starting with why and you will see a talk filled with stories.

Brene' Brown is one of my favorites. Her stories of struggle and success make you fall in love with everything she does.

Storytelling allows your audience to get to know you. By the stories you tell, your listeners know what you value, what you believe and how you operate.

Friendships are formed through storytelling. Watch these three and others to learn from the best.

TRANSPORT YOUR LISTENER

One reason storytelling is so powerful is that stories transport your listener to other places. They forget about their problems and struggles for a bit.

To take your listeners somewhere else, use visual words. Bring your story to life in the theater of the mind. Use words they can see.

Active language helps your story come to life. It is easier to see walking than walked. "He walked into the diner" is harder to envision than "He came walking into the diner."

Use all five senses. What did it look like? Describe the smells. What were the sounds? How did you feel?

The more descriptive your story, the more it will come to life in your listener's mind.

DO I LIKE YOU?

Stories will help people decide if they like you.

Your listeners need to like you in order to listen to you. They are going to spend 30 minutes or an hour with you in their earbuds. It better be more than info.

Pretend they are asking, "Would I enjoy taking a one-hour car ride with this person every week?" That is really the essence of your show.

Develop friendships by telling a story to your best friend. Let your listener learn something about you.

REVEAL THINGS THROUGH STORYTELLING

When I review shows for my clients, I always ask myself, "What do I know about the host that I didn't know before the show started?"

Reveal things about yourself to let your listeners get closer to you.

During a show review for a client recently, he referenced his Italian in-laws, mentioned the movie Talladega Nights and talked about the R&B group Boyz II Men. Little things like that let us get to know him.

When are building your influence and authority, you need to become a powerful personality that attracts people. Storytelling defines your character. This is how people get to know, like and trust you.

The Bible has lasted for thousands of years because of the stories around a powerful character.

Comic book heroes have been around for decades due to the stories and characters.

Zig Ziglar was influential because of his storytelling and powerful personality.

To increase your influence and significance, leverage storytelling.

STORYTELLING WITH DR. MICHELE GUNDERSON

In this episode, we have a fantastic interview with Dr. Michele Gunderson. She is a former university instructor and Iyengar yoga teacher who has transformed into a successful entrepreneur.

Dr. Michele possesses a unique talent for helping business owners align their inner and outer worlds through storytelling, which can catapult their businesses to new heights.

During my conversation with Dr. Michele, you'll learn how understanding and harnessing the power of story can lead to incredible opportunities, whether you're working to grow your podcast, inspire an audience, or achieve five- or six-figure months in your business.

We'll dive into key elements that make stories memorable and compelling, and how they can transform not just your messaging but your entire business strategy.

Dr. Michele also provides practical insights into recognizing empowering and disempowering narratives within ourselves and their impact on our business results.

Get ready to be inspired as Dr. Michele Gunderson guides us through the art of storytelling and how it connects us deeply with the world around us. It's a conversation filled with fascinating insights and actionable tips on harnessing the undeniable power of story to drive your success.

Dr. Michele's free gift is called "7 Quick Tips for Crafting an Inspiring Story That Sells". You can download it at QuickStoryTips.com.

HELP WITH YOUR STORYTELLING

Let me help you with your storytelling.

If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply.

You can click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

Let's get started today.

Why do you want a podcast? I'm pretty sure you don't want a podcast just to have a podcast. You want influence and authority. You want significance.

SIGNIFICANCE AND COMPANIONSHIP

It's not about what you're saying. It is about who you're being when you're saying it. Your significance comes from who you are, not what you say.

Your listeners come for your content, but stay for you.

When I coach clients, they often find it difficult to step into who they really are. They don't think people want to hear about their life or story.

But, that's the furthest from the truth. People listen to you for companionship.

Companionship is the primary reason people listen to audio. They don't want to be alone.

People don't want to exercise alone, so they have their earbuds in. They don't want to drive alone, so they have audio on. Your fans don't want to be alone on a run, so they are listening to your podcast. You're keeping them company.

MORE OF YOU

On a coaching call the other day, my client said his former coach told him to cut out all of the personal stuff. Nobody wants to hear it.

That advice couldn't be further from the truth. And it's detrimental to your podcast.

Are your downloads struggling? There isn't enough of you. Your podcast cannot survive on content alone.

Artificial intelligence can copy your information. It can probably generate your six steps to success faster than you can. I don't need to sit through 30 minute of your podcast.

AI can't copy you and your story. Share yourself with your fans and stand out.

Your fans want more of you.

That little voice in your head is telling you that people may not like what you share. They may not like the real you.

And that's ok.

NOT FOR EVERYONE

The biggest personalities are polarizing. But they didn't start that way.

Oprah started as a typical news anchor. She went on to host a daytime television show that was just like her competitors Phil Donahue, Sally Jessy Raphael and the others.

When Oprah finally decided to be herself, share her struggles and do it her way, her star shot to the top. However, she wasn't for everyone. But her superfans loved her. She had incredible significance that lives on today.

Howard Stern started in radio doing the same schtick every other DJ was doing. He struggled to find success.

One day Stern decided to do it his way and be himself. He rubbed a lot of people the wrong way. Even his program director was trying to hold him back.

But, his fan base started to grow quickly. People loved him. And people hated him. He surely isn't for everyone.

But the people who love him really love him. He became the biggest star on the radio, because he shared himself. His became of person of significance.

SIGNIFICANCE BY SELECTION

You don't need to share everything about yourself to grow your significance. It requires sharing the right things.

The fans get to know you by the stories you share with them. Share the stories that build your brand.

Once you've determined your ideal target listener, you know exactly what means the most to them. This is where your significance originates. Speak into their lives by sharing parts of your life with them.

There are seven elements of powerful, magnetic personalities. This is how to start your journey to significance.

I teach you how to elevate your significance and become a magnetic personality who attracts clients to you rather than chasing them inside of the Podcast Profits Accelerator community.

This is powerful group that will help you build and implement your podcast monetization strategy. It all begins by becoming a magnetic personality. You can get full details at www.PodcastTalentCoach.com/accelerator.

A CHARACTER

First, you need a character. That is you. Have the courage to step into who you are.

You are the leader of your tribe. People want what you have. Believe in yourself.

Ignore the people who aren't following you. They won't become your fans anyway. People who don't love you won't buy your products, consume your content.

On the other hand, your fans will love you when you lead.

ORIGIN STORY

Next, you need an origin story. How did you develop your superpower?

You need to be able to tell this story in ten minutes and also in 90 seconds.

Your origin story is how your significance came to be. It's a critical part of your journey. This is the first step in getting people to love who you are. Share your struggles, discoveries, and successes.

Gary Vaynerchuk has his origin story of how his father immigrated here from Belarus and started a liquor store.

Steve Jobs had his origin story of being adopted and starting his computer company in the garage with his buddy Steve Wozniak.

TRANSFORMATION

The third element is the transformation. This is the moment you discovered your superpower. Think of it in terms of, "And then one day..."

When was the moment you discovered this was your purpose in life?

Jeff Walker of Product Launch Formula had his transformation when he did his first launch of his newsletter to 19 people.

Howard Stern has his "oh wow" moment when he was frustrated and just shared his life on air one day. People started calling, and he knew he was on to something special.

PRINCIPLES

From your origin story, you next need to develop your foundational principles. These are the things that lay the foundation for what you do.

What are the principles you won't break?

Russel Brunson of ClickFunnels believes you're only one funnel away from breaking through.

Dave Ramsey is against credit cards.

STORIES

Next, you need stories that wrap around and demonstrate your principles. Think of these like the parables in the Bible. People learn through story.

There are a few stories from your journey that solidify your principles. Share these stories often. These could be small pieces of your origin story.

Russel Brunson has his potato gun story.

Alex Hormozi has the story of sleeping on the floor just to make it work.

LINGO

Personalities with significance have a certain lingo that superfans use. This is a little insider language.

What phrases do you use often? Find half a dozen sayings that are common in your talks and use them often.

Gary Vaynerchuk talk about arbitrage and hustle.

Dave Ramsey uses "live like no one else so later you can live like no one else".

WORD OF MOUTH

The final element is word of mouth. You need a handful of superfans who will spread your praises everywhere they can.

Celebrate these people on your show. Get them to tell as many people as possible.

Empower your superfans.

Rush Limbaugh had dittoheads.

Alex Hormozi has MoziNation.

SIGNIFICANCE

When you have accomplished all seven traits of magnetic personalities, you'll see your significance grow.

Would you like my help implementing this into your show and business? Are you struggling to get noticed and grow your influence?

Come join us in the Podcast Profits Accelerator.

This is powerful group that will help you build and implement your podcast monetization strategy. It all begins by becoming a magnetic personality. You can get full details at www.PodcastTalentCoach.com/accelerator.

I can't wait to see you there.

You spend so much time creating your content every week, maximize your time by repurposing your content. One powerful way to repurpose is by converting your podcast into a book.

Each week you create great show notes. Those show notes can be organized into a book.

THE POWER OF CONVERTING A PODCAST INTO A BOOK

There are a variety of benefits of turning your podcast into a book. Let's look at a few.

A book can help you build your legacy. Your book will be around for years to come. Share your story and build your legacy.

Your book can build credibility and expertise. Just having a book gives you credibility. There is an aura around published authors.

A book can help generate leads. In today's world, you can include links to your lead magnets, landing pages and online content within the book. This is especially true in digital form.

When you have a book, you have a reason to be on other stages and expand your network. Your book gives hosts something to interview you about.

You can increase your influence and reach when you have a book. When you book is on Amazon, you have incredible search power. People can find you easily.

Personally, a book can help you get clarity on your message. The writing process helps you refine your message and get clear on exactly what you want to say.

Finally, your book will allow you to share your story and build relationships. People can get to know you better through your book.

HELP TRANSFORMING YOUR PODCAST INTO A BOOK

You don't have to do it alone. There are writing experts who can help you with a variety of steps in converting your podcast into a book.

There are ghost writers who can take your content and write it for you.

You can enlist editors to help you organize the content.

There are specialists who can check your grammar and punctuation.

Others can help you create your cover and format your book.

You can enlist specialists to help with the marketing plan.

Decide where you need help and get started converting your podcast into a book.

PODCAST INTO A BOOK WITH CHERI MERZ

One of the best experts to help you gain more visibility by converting your podcast into a book is my good friend Cheri Merz.

A twenty-five-year serial entrepreneur, Cheri returned to her dream of a writing career after retirement.

Today, with more than thirty indie-published novels, one memoir, and several non-fiction books to her credit, Cheri's mission is to guide entrepreneurs to integrate an effective book writing and publishing strategy into their visibility plan.

Cheri provides mentoring to craft an engaging signature story. She provides you the expertise and coaching or done-for-you services to publish, launch, and market a high-quality solo or compilation book.

This is an interview from my Podcast Profits Summit. Enjoy my conversation with Cheri Merz.

You can get Cheri's free gift "Podcast to Book Conversion: Essential Tools and Resources" at www.podcasttalentcoach.com/podcasttobook.

LET'S GET STARTED

If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.