This week, hurricane Ian ripped through Florida and up the east coast.  Before the storm, a few stations asked us to help quickly create an emergency information page so they could refer to them on-air and over social to help get essential news out to their local listeners.

Do you have an emergency information page for a natural event that may affect your listeners?  It’s unlikely that a hurricane will hit a station in Kansas, but they have their share of tornados.  Tornados may not frequent places like upstate New York, but locations in the northern United States have blizzards.  Other places may not have any of these but experience long periods of drought or be susceptible to wildfires.

If you have any natural events affecting your listeners, it’s a great idea to have an emergency information page on your radio station website to provide essential information when needed.  It’s great for your listeners, and it provides you with an in-house location to refer to on-air instead of directing listeners somewhere else online.

Get more detailed show notes at https://www.skyrocketradio.com/podcast/emergency-information-pages.

So, let’s look at some elements of an emergency information page that you may want to include.

1) Twitter/Facebook Feeds

2) Current weather, radar, and alerts

3) Live video reports

4) Local Shelter Information

5) Checklists

Ready.gov and the National Weather Service have amazing guides to get you started.

6) Important numbers

The right time to create emergency information pages is not just before the event.  Take the time to create these pages now, before the storm.

The more useful information you can provide on this page, the more valuable it will be to your visitor.  And you’re more likely to get sponsors to jump on board.

Need help with your radio station website?  Reach out to us at https://www.skyrocketradio.com.