Informative shopping research (sometimes referred to as competitive research) in the world of licensing is KEY, especially when pitching your work to partner with your dream manufacturing brand or licensing agent.

 

Informative research helps you answer these questions and more:

What's trending (even outside your industry)? What manufacturers have licensing programs? What kind of designers and/or artists are manufacturers working with? What void is there in X brand's product line design? What void is there in X agent's design roster? How can I improve my library of work to catch the eye of a manufacturer/agent?

 

In this episode, Julie Turkel, my licensing agent and co-instructor for Brand Plus Brand is back to giver her insider tips on the why and what of informative research.

 

Episode show notes: https://jennarainey.com/informativeresearch/