Lindsey Knupp is the Director of Sales and Marketing for the Lehigh Valley Zoo. She comes to the zoo with over 15 years of experience in sales and marketing in both sports and entertainment brands. Lindsey talks about leading by example to get the job done and how important it is to build relationships. 

Be sure to check out all the exciting things happening at the Lehigh Valley Zoo here! https://www.lvzoo.org/visit/events-attractions/

Tim Laubach is an Account Executive for Adams Outdoor, an outdoor and location-based advertising firm. He has over 25 years of experience holding various positions throughout the media landscape. Tim talks about how important it is to love what you do and how crucial it is to put yourself in the customer's shoes.

Paul Leese is the Executive Vice-President for Keenan-Nagle Advertising, the oldest advertising agency in the Lehigh Valley. He has over 20 years experience holding marketing positions at both DeSales University, and Elsevier. Paul talks about accountability, setting proper expectations and how to begin building a marketing strategy.

John Schwind of Keenan-Nagle Advertising sits down for great conversations with the marketing minds of the Lehigh Valley and beyond to talk about the creativity and science that is marketing. They dive into what's working, what's not and how we can all get more from our marketing. 

This is not a show based on theory, this is about real world experiences. You’re going to learn about the challenges facing companies, and institutions, both large and small right here in the Lehigh Valley and people behind these brands.