In this episode of Inner Edison Podcast, Ed Parcaut sits down with Kira Shishkin, founder of Informed Now, for a conversation about entrepreneurship, media trust, and the challenge of building a better way to consume news.

Kira shares how her life experience across Ukraine, Israel, and the United States shaped her perspective on information conflict and why she became convinced that bad information is not just annoying, but dangerous. She explains how that conviction led her to build Informed Now, a platform focused on news minimalism, cleaner sourcing, and helping people understand major events without the usual manipulation, overload, and partisan distortion.

The conversation explores primary-source reporting, human review, AI-assisted filtering, the economics of modern media, and why so many people no longer trust the news they consume. It is also a conversation about founder conviction: seeing a broken system, deciding not to accept it, and building something different. *Contact Ed Parcaut:** - 🌍 Website: [edparcaut.com](http://edparcaut.com) - 📱 Twitter: [@edparcaut](https://twitter.com) #InnerEdisonPodcast #EdParcaut #KiraShishkin #informed.now #NewsMinimalism #MediaStartup #Entrepreneurship #MediaTrust #InformationOverload #UnbiasedNews #FutureOfNews #StartupFounder #AIAndNews #PrimarySources #Innovation