What makes an Airport City? | Max Hirsh, Managing Director of the Airport City Academy
Max is an authority on the development of Airport Cities. He is MD of the Airport City Academy, has a PhD from Harvard in Architecture & Planning and is a Research Fellow at the University of Hong Kong. He is also the developer of Airport Urbanism: a customer-focused approach to developing airport real estate and planning the airport area
In this fascinating discussion Max provided a step by step guide to Airport Cities and explained why they are so important to an industry trying to recover from Covid and protect itself from future black swan events.
Key takeaways:
Airport Cities take many shapes. Although Schiphol, Helsinki and Singapore are all ‘Airport Cities’, they all look and feel different in nature
Airport City investment is key for ongoing revenue diversification. Real estate provides new ‘non-passenger’ revenue streams which cushion asset owners and investors against the other unavoidable risks of the aviation industry
A successful Airport City works in zones. The Core, catering for leisure or business travel, is accessible by foot. The wider area, including cargo, logistics and manufacturing, remains within the proximity of the airport and is accessible via a short taxi ride or public transport
Multiple factors are required for an Airport City to be successful, but these can be summarised into: People, Place, Partnership and Position