Today we are talking all about infusing personality into persuasive copy with Becca Mitchell. Becca is the founder of Black Diamond Copy Co., a copywriting studio with a focus on helping entrepreneurs create copy that captivates their audience and drives results.

What We Cover In This Episode:

-Meet Becca Mitchell

-The difference between sales and website copy

-How business owners can strike a balance between having copy that is direct and purpose-driven versus copy that is personality-focused

-The most effective way to articulate feedback to a copywriter

-How business owners can write copy that converts

-Common mistakes people make when it comes to their copy

➝Get The Full Show Notes Here!

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