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Join Tracy Wilson and Special Guest Ruthie Bowles on today's UNLOCKED show and discover how to infuse your brand with radical authenticity.

Ruthie Bowles is The Radically Authentic Brand Strategist. After serving for over 10 years as a translator, government intelligence analyst, and leader in the US Intelligence Community, she now uses her skills to help her clients create powerhouse brands and magnetic marketing content.

Ruthie dropped so many truth bombs and gold nuggets, you want to see the whole episode. Here are some of the highlights:

16:17   Concentric circles of trust 
24:14   Why does your business exist? 
28:22   Authenticity blockers
36:10   What are audiences looking for? 
38:35   Lead generation versus relationship generation

You can connect with Ruthie on FB/IG
https://www.facebook.com/ruthie.bowles.5
https://www.linkedin.com/in/ruthie-bowles/
anchor.fm/defiant-business-podcast
defythestatusquo.com

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