INGenius Podcast

In this CPA Influencer podcast, Dawn Wagenaar interviews Becca Johns, Director of Practice Growth, of Rea & Associates, located in Dublin, OH.
 
Becca oversees the firm's marketing and practice growth efforts, focusing on building relationships with the firm's principals, helping them identify opportunities and providing them with the tools they need to grow their practice while developing new offerings and solutions for their clients.
 
In this podcast, Dawn asks Becca for two tips on how to help marketers stay creative and imaginative while tying their efforts to practice growth. Becca provides and expounds on two brilliant tips: 
 
 #1 Be fearless and fail forward
 #2 Collaborate and look for inspiration everywhere
 
 Since Becca joined Rea and Associates in 2005, they have won over 20 awards, and Becca describes the path and efforts that it took to achieve this!
 
 The podcast ends with Dawn asking Becca "what we're loving now," giving Becca the opportunity to share something in either her professional or personal life that is really lighting a fire under her. She goes on to describe how she is loving change and mentions a book called Necessary Endings that has inspired her and her team to "prune" their workload and how that has helped the firm make room for growth.

New CPA Influencers Series: One Question-Two Tips. In this episode, Ingenuity Marketing Group Principal Dawn Wagenaar interviews Nicola Fleming, Director of Marketing for Perkins + Co. in Oregon. Nicola talks about the rapid and difficult decisions at her firm following the sudden death of Partner Peter Kwong in the summer of 2021. She shares her experience for managing internal and external communications... all while dealing with her own personal grief. 

We hope that no marketer ever has to experience this crisis, but Nicola urges teams to have a plan with the right people at the table, including marketing. She also emphasizes the importance of giving people time and space to grieve in the midst of their work.  This is a must-listen episode for leaders and marketers to help you plan as much as possible for the unexpected. 

Bonus feature: Later in the episode, what Nicola is "loving now" to stay in the moment and move forward. 

In this episode of the Ingenuity Master Series, Communications Consultant Christine Nelson interviews Katie Tolin, Chief Operating Officer at CPA Growth Guides. In this interview these  marketers discuss how marketing in professional services is changing. Technology is shaping the way we approach marketing in accounting, as well as other professional services. Gain tips to improve CRM, digital ads, content marketing and virtual networking moving forward.

Virtual networking opportunities are more common than ever before.  Christine Nelson, Lead Communications Consultant, and Brooke Visser, Digital Communications Consultant, discuss various ways that professionals can connect with potential clients online through virtual networking tools, such as social media groups and online advertising. 

Marketing and business development can easily fall through the cracks for busy professionals. In this episode, Christine Nelson and Dawn Wagenaar discuss convenient ways to nurture current client relationships and build a referral network in less time.  

In this episode of the Ingenuity Master Series, Communications Consultant Christine Nelson interviews John Krapek, Education and Outreach Director at American Council of Engineering Companies (ACEC) of Minnesota.

Listen to their conversation for communications tips and strategy ideas which have helped John and his team maintain their connection to members and add value in a more virtual environment in 2020 — and possibly beyond.

Few of us in professional services were trained or educated to sell or produce new business, but it has become part of our daily approach to firm and association growth. In recent months, we've realized just how vital those networking opportunities and relationships are to stay in touch with clients, referral sources and our prospects. In this third and final episode of Your Digital Business Development Toolkit series, Communications Consultant Christine Nelson and Ingenuity's Principal Dawn Wagenaar discuss the secrets of successful sales professionals (which ultimately aren't so secret, but require discipline and a change in mindset to reach your goals). We discuss getting started, following up, and applying these tips to professional service firms, to associations and to different professional roles within those industries. 

In this episode of our Your Digital Business Development Toolkit series, Natalie Klein and Christine Nelson, Communications Consultants at Ingenuity Marketing Group, discuss some of the myths of firms and associations seeing digital ads as an easy fix to online business development when in fact it's a complex, yet still effective approach when you have strategy behind it aligned with your goals.

In this episode of our Your Digital Business Development Toolkit series, Natalie Klein and Christine Nelson, Communications Consultants at Ingenuity Marketing Group, dive into the big topic of SEO. They discuss why SEO is so vital to your content and the tragedy of what happens when it's not optimized. They discuss:

• What keywords are and why they matter; 
• What makes up a strong SEO strategy;
• Creating the user experience on your website; 
• Target audiences and personas and more.

In this episode of the Ingenuity Masters Series, we are joined by Art Kuesel of Kuesel Consulting based in Wisconsin. Art was named among the Top 100 Most Influential People in Public Accounting by Accounting Today, and he is the former secretary for the national Association for Accounting Marketing. Interviewed by Dawn Wagenaar, Art shares his insights about what's happening in the accounting industry today, including barriers to firm growth and the role of people vs. technology . Hear about his latest concoction in the kitchen!